Topic: Branded Utility
New with Topic: Branded Utility
helge t posted a blog entry
Imagine something remarkable
A company’s ability to engage and connect with people has to do with its imagination and not the product or product category....
A company’s ability to engage and connect with people has to do with its imagination and not the product or product category....
ShawnHartley posted a blog entry
What Can Brown Do For Me? Brown Can Curate My Business News, For Starters.
Steve Rubel, lifestreamer and VP-director of insights at Edelman Digital believes in brand-curated content, as his latest Ad...
Steve Rubel, lifestreamer and VP-director of insights at Edelman Digital believes in brand-curated content, as his latest Ad...
helge t posted a blog entry
Online advertising is changing because the media business model is changing
Online advertising will change fundamentally during the next year to four years. The reason is more unexpected, and with larger...
Online advertising will change fundamentally during the next year to four years. The reason is more unexpected, and with larger...
helge t posted a blog entry
Companies sell stuff, people buy stuff
Presenting at the iab Interact 2009 in Amsterdam at the end of November, I have been asked to talk about new marketing under...
Presenting at the iab Interact 2009 in Amsterdam at the end of November, I have been asked to talk about new marketing under...
helge t posted a blog entry
Mobile Abilities Map Presentation
Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to understand this...
Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to understand this...
helge t posted a blog entry
The four horsemen of Digital Media
Understanding the challenges affecting digital media as a marketing platform introduces some new creative challenges. What we...
Understanding the challenges affecting digital media as a marketing platform introduces some new creative challenges. What we...
helge t posted a blog entry
How much is irrelevant
Display advertising was designed to work inside a traditional media format, tailored to a certain context of media use. As this...
Display advertising was designed to work inside a traditional media format, tailored to a certain context of media use. As this...
Timosj posted a blog entry
iPhone Apps
Het paradepaardje van Apple: de iPhone, hoeft geen uitleg meer. Maar wat voor de iPhone in het bijzonder de moeite maakt zijn...
Het paradepaardje van Apple: de iPhone, hoeft geen uitleg meer. Maar wat voor de iPhone in het bijzonder de moeite maakt zijn...
Timosj posted a blog entry
iPhone Apps
Het paradepaardje van Apple: de iPhone, hoeft geen uitleg meer. Maar wat voor de iPhone in het bijzonder de moeite maakt zijn...
Het paradepaardje van Apple: de iPhone, hoeft geen uitleg meer. Maar wat voor de iPhone in het bijzonder de moeite maakt zijn...
dietervanesch posted a blog entry
iPhone Apps
Het paradepaardje van Apple: de iPhone, hoeft geen uitleg meer. Maar wat voor de iPhone in het bijzonder de moeite maakt zijn...
Het paradepaardje van Apple: de iPhone, hoeft geen uitleg meer. Maar wat voor de iPhone in het bijzonder de moeite maakt zijn...
