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Jorge Barba bookmarked links
The Trouble with Brands
Most consumer brands are not creating value. The exceptions share a set of “energized” attributes that companies can identify and exploit.
Most consumer brands are not creating value. The exceptions share a set of “energized” attributes that companies can identify and exploit.
A Five-step Guide to Building Successful Brands
A winning product launch requires differentiation, positioning, personality, vision, and added value.
A winning product launch requires differentiation, positioning, personality, vision, and added value.
Is the Tipping Point Toast? -- Duncan Watts -- Trendsetting | Fast Company
Marketers spend a billion dollars a year targeting influentials. Duncan Watts says they're wasting their money.
Marketers spend a billion dollars a year targeting influentials. Duncan Watts says they're wasting their money.
Jorge Barba bookmarked links
You, me, and us: The key reasons people talk
Building great word of mouth means understanding why people talk in the first place, writes Andy Sernovitz. By doing something exceptional, helping people feel good about themselves, or allowing them to feel part of a movement, you can motivate your...
Building great word of mouth means understanding why people talk in the first place, writes Andy Sernovitz. By doing something exceptional, helping people feel good about themselves, or allowing them to feel part of a movement, you can motivate your...
Your ideas are your children -- so fight for them | Copyblogger
To launch your ideas into the world, you've got to fight for them as though they were your children, writes Jonathan Morrow. That means pouring all your energy and passion into your content, and then promoting your work relentlessly, he adds....
To launch your ideas into the world, you've got to fight for them as though they were your children, writes Jonathan Morrow. That means pouring all your energy and passion into your content, and then promoting your work relentlessly, he adds....
