Updated FTC Guidelines: Big Change, Or Storm In A Teacup?
The Federal Trade Commission's updated guides governing endorsements and testimonials went into effect on December 1st. When I first heard about the new guidelines, I'd wondered if anything had really changed, in a word, no for non-celebrity endorsers,...

Finding Transparency In Corporate Blogging
Customers want to be treated fairly, if problems occur, customers desire to understand the reason why their expectations are not being met. Transparency is a way to ensure fair dealing with customers by revising any customer expectations about their...