Topic: B.L. Ochman
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Dave Onkels shared an item
Seven Reasons Your Company Should Be Blogging
By B.L. Ochman Should your company blog? No if you want to use a blog as a substitute for press releases and corporate BS. Yes, if you want to reap many other benefits. Here are seven good reasons to have a company blog. 1. Humanize your brand....
By B.L. Ochman Should your company blog? No if you want to use a blog as a substitute for press releases and corporate BS. Yes, if you want to reap many other benefits. Here are seven good reasons to have a company blog. 1. Humanize your brand....
8 days ago
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mickmel shared an item
Seven Reasons Your Company Should Be Blogging
By B.L. Ochman Should your company blog? No if you want to use a blog as a substitute for press releases and corporate BS. Yes, if you want to reap many other benefits. Here are seven good reasons to have a company blog. 1. Humanize your brand....
By B.L. Ochman Should your company blog? No if you want to use a blog as a substitute for press releases and corporate BS. Yes, if you want to reap many other benefits. Here are seven good reasons to have a company blog. 1. Humanize your brand....
8 days ago
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| Topics: Alternative..., B.L. Ochman, Best..., Blogging and... | Add google reader to your profile
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bl68 posted a blog entry
Seven Reasons Your Company Should Be Blogging
By B.L. Ochman Should your company blog? No if you want to use a blog as a substitute for press releases and corporate BS. Yes,...
By B.L. Ochman Should your company blog? No if you want to use a blog as a substitute for press releases and corporate BS. Yes,...
bl68 posted a blog entry
It's Time to Banish (99%) of Micro-sites
By B.L. Ochman It's time to banish 99% of micro-sites. They waste money, Google juice, and sales. Then there's the 1% that...
By B.L. Ochman It's time to banish 99% of micro-sites. They waste money, Google juice, and sales. Then there's the 1% that...
bl68 posted a blog entry
Three Top Reasons Why Social Media is Still a Tough Sell
By B.L. Ochman Big companies have moved cautiously for eons. While many are corporations are making forays into social media,...
By B.L. Ochman Big companies have moved cautiously for eons. While many are corporations are making forays into social media,...
26 days ago
What's Next Blog
| Topics: Alternative..., B.L. Ochman, Business..., Don't Believe the...
What's Next Blog
| Topics: Alternative..., B.L. Ochman, Business..., Don't Believe the...
tombuckob2 posted a blog entry
Why We Loved 10 Things SM Can’t Do
Yesterday BL Ochman published a blog post titled: 10 Things Social Media Can’t Do. This post went viral among a certain...
Yesterday BL Ochman published a blog post titled: 10 Things Social Media Can’t Do. This post went viral among a certain...
bl68 posted a blog entry
10 Things Social Media Can't Do
By B.L. Ochman Amid the endless pronouncements about social media -- often shortened to "social" these days by consultants...
By B.L. Ochman Amid the endless pronouncements about social media -- often shortened to "social" these days by consultants...
bl68 posted a blog entry
Top Five Reasons Why Free is a Good Business Model & How We Plan to Use it to Retire Before We're 90
Pawfun, the site I hope will one day allow me to say "I used to be a corporate social media consultant", is one year old this...
Pawfun, the site I hope will one day allow me to say "I used to be a corporate social media consultant", is one year old this...
bl68 posted a blog entry
Top 13 Guidelines for Commenting on Blog Posts
Like most bloggers, I love comments on my posts. Comments help bloggers feel like we're not talking to ourselves. I've...
Like most bloggers, I love comments on my posts. Comments help bloggers feel like we're not talking to ourselves. I've...
bl68 posted a blog entry
Study: Dear Ad Agencies: If the creative sucks, nothing else matters
Listen up ad agencies, CMOs, CFOs and CEOs - if your online advertising is failing, blame the creative and stop concentrating...
Listen up ad agencies, CMOs, CFOs and CEOs - if your online advertising is failing, blame the creative and stop concentrating...
bl68 posted a blog entry
Study: Dear Ad Agencies: If the creative sucks, nothing else matters
Listen up ad agencies, CMOs, CFOs and CEOs - if your online advertising is failing, blame the creative and stop concentrating...
Listen up ad agencies, CMOs, CFOs and CEOs - if your online advertising is failing, blame the creative and stop concentrating...
bl68 posted a blog entry
Augmented Reality Meets Social Media at Meijer Halloween Site. Will it Blend?
Companies from GE to Popular Science to Doritos have begun incorporating augmented reality (AR) into their marketing, and...
Companies from GE to Popular Science to Doritos have begun incorporating augmented reality (AR) into their marketing, and...
bl68 posted a blog entry
Augmented Reality Meets Social Media at Meijer Halloween Site. Will it Blend?
Companies from GE to Popular Science to Doritos have begun incorporating augmented reality (AR) into their marketing, and...
Companies from GE to Popular Science to Doritos have begun incorporating augmented reality (AR) into their marketing, and...
bl68 posted a blog entry
B.L. Ochman's Blogger Outreach Manifesto
Readith what we write before thou contacteth us. (It always helps to knoweth the name of our dog.) Calleth us by our actual...
Readith what we write before thou contacteth us. (It always helps to knoweth the name of our dog.) Calleth us by our actual...
bl68 posted a blog entry
Three Top Ways to Damage Your Brand With Social Media
By B.L. Ochman While social media can do a lot to humanize a brand; increase the effectiveness of customer service, and create...
By B.L. Ochman While social media can do a lot to humanize a brand; increase the effectiveness of customer service, and create...
bl68 posted a blog entry
Three Top Ways to Damage Your Brand With Social Media
By B.L. Ochman While social media can do a lot to humanize a brand; increase the effectiveness of customer service, and create...
By B.L. Ochman While social media can do a lot to humanize a brand; increase the effectiveness of customer service, and create...
bl68 posted a blog entry
The Top Six Reasons Companies are Still Scared of Social Media
1- Employees will waste time with social media. Many large corporations block their employees from accessing the Internet...
1- Employees will waste time with social media. Many large corporations block their employees from accessing the Internet...
66 days ago
What's Next Blog
| Topics: Alternative..., B.L. Ochman, Business..., Don't Believe the...
What's Next Blog
| Topics: Alternative..., B.L. Ochman, Business..., Don't Believe the...bl68 posted a blog entry
The Top Six Reasons Companies are Still Scared of Social Media
1- Employees will waste time with social media. Many large corporations block their employees from accessing the Internet...
1- Employees will waste time with social media. Many large corporations block their employees from accessing the Internet...
66 days ago
What's Next Blog
| Topics: Alternative..., B.L. Ochman, Business..., Don't Believe the...
What's Next Blog
| Topics: Alternative..., B.L. Ochman, Business..., Don't Believe the...bl68 posted a blog entry
B.L. Ochman's Blogger Outreach Manifesto
Readith what we write before thou contacteth us. (It always helps to knoweth the name of our dog.) Calleth us by our actual...
Readith what we write before thou contacteth us. (It always helps to knoweth the name of our dog.) Calleth us by our actual...
bl68 posted a blog entry
Home Depot 1999: Forbids Suppliers to Sell Online; 2009: Tweeting For Customer Service
Learning how to use the Internet - particularly how to integrate social media into the marketing mix - has been especially...
Learning how to use the Internet - particularly how to integrate social media into the marketing mix - has been especially...
bl68 posted a blog entry
9/11: memory and miracle
By B.L. Ochman I'm a 9/11 survivor, but I lost my memory of much of that awful day. The scenes I can remember still play in my...
By B.L. Ochman I'm a 9/11 survivor, but I lost my memory of much of that awful day. The scenes I can remember still play in my...
bl68 posted a blog entry
People of Walmart - a runaway hit Wal-mart can't (& shouldn't) stop
People of Walmart is a new blog that lets people upload, rate and comment on photos of oddly dressed people seen shopping at...
People of Walmart is a new blog that lets people upload, rate and comment on photos of oddly dressed people seen shopping at...
bl68 posted a blog entry
How to prevent cheating in your online contests so you don't get bitten like the Cutest Dog Competition
The grand prize in the Cutest Dog Competition is a million dollars! All you need to do is take a picture of your dog, upload...
The grand prize in the Cutest Dog Competition is a million dollars! All you need to do is take a picture of your dog, upload...
bl68 posted a blog entry
Why You Should Stop Sleeping With Your Laptop
By B.L. Ochman Recently, at a Tweetup, several of my online buds admitted that they sleep with their laptops. They said they...
By B.L. Ochman Recently, at a Tweetup, several of my online buds admitted that they sleep with their laptops. They said they...
bl68 posted a blog entry
You Need to Hire Curt Hopkins or Help Him Get a Job
People! This is inexcusable! Curt Hopkins, experienced communications professional and journalist, needs a job. And you need to...
People! This is inexcusable! Curt Hopkins, experienced communications professional and journalist, needs a job. And you need to...
bl68 posted a blog entry
You Need to Hire Curt Hopkins or Help Him Get a Job
People! This is inexcusable! Curt Hopkins, experienced communications professional and journalist, needs a job. And you need to...
People! This is inexcusable! Curt Hopkins, experienced communications professional and journalist, needs a job. And you need to...
bl68 posted a blog entry
Why You Should Stop Sleeping With Your Laptop
By B.L. Ochman Recently, at a Tweetup, several of my online buds admitted that they sleep with their laptops. They said they...
By B.L. Ochman Recently, at a Tweetup, several of my online buds admitted that they sleep with their laptops. They said they...
bl68 posted a blog entry
Study: Companies Are Slow to Adopt Web 2.0 Technology, But Positive Change Often Results for Those Who Do
If you've been frustrated by how slowly companies are incorporating new communication technologies, the latest report by...
If you've been frustrated by how slowly companies are incorporating new communication technologies, the latest report by...
bl68 posted a blog entry
Screw you arthritis! Hands hurting? Try a Foot Pedal Mouse
Ouchie! My thumbs are killing me! All the things you can't do easily when your thumbs hurt provide a constant reminder of how...
Ouchie! My thumbs are killing me! All the things you can't do easily when your thumbs hurt provide a constant reminder of how...
bl68 posted a blog entry
A Tale of Two Contests Using Social Media - One Stinks, One's Cute
By B.L. Ochman Two current contests involving social media are a study in contrasts in the ways companies are rushing - like...
By B.L. Ochman Two current contests involving social media are a study in contrasts in the ways companies are rushing - like...
bl68 posted a blog entry
AMC's "Mad Men" Social Media Use Sure to Become Legendary. Will It Produce Eyeballs as Well as Buzz? Stay Tuned!
By B.L. Ochman A year ago, AMC was a bumbling cable network sending cease and desist letters to fans of Mad Men who lovingly...
By B.L. Ochman A year ago, AMC was a bumbling cable network sending cease and desist letters to fans of Mad Men who lovingly...
bl68 posted a blog entry
AMC's "Mad Men" Social Media Use Sure to Become Legendary. Will It Produce Eyeballs as Well as Buzz? Stay Tuned!
By B.L. Ochman A year ago, AMC was a bumbling cable network sending cease and desist letters to fans of Mad Men who lovingly...
By B.L. Ochman A year ago, AMC was a bumbling cable network sending cease and desist letters to fans of Mad Men who lovingly...
bl68 posted a blog entry
"Happy Joel" Levinson Makes a Living Winning Video Contests by Marketing His Entries Better Than Companies Market Their Contests
By B.L. Ochman Video contests continue to proliferate like mosquitoes in a rainy July. Most are run by companies dipping a toe...
By B.L. Ochman Video contests continue to proliferate like mosquitoes in a rainy July. Most are run by companies dipping a toe...
bl68 posted a blog entry
"Happy Joel" Levinson Makes a Living Winning Video Contests by Marketing His Entries Better Than Companies Market Their Contests
By B.L. Ochman Video contests continue to proliferate like mosquitoes in a rainy July. Most are run by companies dipping a toe...
By B.L. Ochman Video contests continue to proliferate like mosquitoes in a rainy July. Most are run by companies dipping a toe...
bl68 posted a blog entry
We're on vacation. Here's a mini-vacation for you. xo
This is what I'm going to be watching for the next week. I wanted you to have a stress-free week too, so bookmark this post....
This is what I'm going to be watching for the next week. I wanted you to have a stress-free week too, so bookmark this post....
bl68 posted a blog entry
A Social Media Reality Check from the C-Suite
By B.L. Ochman In 2005, Henry Copeland, founder of Blogads.com told me that when he went to get his teeth cleaned three years...
By B.L. Ochman In 2005, Henry Copeland, founder of Blogads.com told me that when he went to get his teeth cleaned three years...
156 days ago
What's Next Blog
| Topics: Alternative..., B.L. Ochman, Business..., Don't Believe the...
What's Next Blog
| Topics: Alternative..., B.L. Ochman, Business..., Don't Believe the...
