Topic: Alternative Marketing
New with Topic: Alternative Marketing
John E. Bredehoft (Empoprises) shared an item
The only two questions you need to ask your prospective social media agency
By B.L. OchmanMajor corporations are in a quite a frenzy to get in on the social media revolution now that they're beginning to realize it's a sea change and not a fad.But how can CMOs know whether to hire a big PR firm, an ad agency, an upstart...
By B.L. OchmanMajor corporations are in a quite a frenzy to get in on the social media revolution now that they're beginning to realize it's a sea change and not a fad.But how can CMOs know whether to hire a big PR firm, an ad agency, an upstart...
4 days ago
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| Topics: Alternative..., B.L. Ochman, Case Studies, Internet... | Add google reader to your profile
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| Topics: Alternative..., B.L. Ochman, Case Studies, Internet... | Add google reader to your profilebl68 posted a blog entry
The only two questions you need to ask your prospective social media agency
By B.L. Ochman Major corporations are in a quite a frenzy to get in on the social media revolution now that they're beginning...
By B.L. Ochman Major corporations are in a quite a frenzy to get in on the social media revolution now that they're beginning...
bl68 posted a blog entry
Nokia's Brilliant New Campaign Focuses on Connectedness
Nokia is no slouch when it comes to corporate social responsibility or social media marketing. Their inspiring new...
Nokia is no slouch when it comes to corporate social responsibility or social media marketing. Their inspiring new...
bl68 posted a blog entry
Marketing Personalization for fun and profit - a study in contrast
Social media is all about one-to-one communication, and marketers, of course, want to turn that into money - some for a good...
Social media is all about one-to-one communication, and marketers, of course, want to turn that into money - some for a good...
bl68 posted a blog entry
Recap of PMA 2011 Fast Forward Conference & Ultralight Startups Entrepreneurs Forum: a study in contrasts, pizza & pickles, & my longest post ever
I covered two interesting marketing strategy conferences last week that couldn't have been more different from each other....
I covered two interesting marketing strategy conferences last week that couldn't have been more different from each other....
bl68 posted a blog entry
Seven Reasons Your Company Should Be Blogging
By B.L. Ochman Should your company blog? No if you want to use a blog as a substitute for press releases and corporate BS. Yes,...
By B.L. Ochman Should your company blog? No if you want to use a blog as a substitute for press releases and corporate BS. Yes,...
bl68 posted a blog entry
Viral Video: Entire Hospital Staff Boogies in "Pink Glove Dance" to Raise Breast Cancer Awareness
To promote breast cancer awareness, the entire staff of the Providence St. Vincent Medical Center in Portland, Ore. donned pink...
To promote breast cancer awareness, the entire staff of the Providence St. Vincent Medical Center in Portland, Ore. donned pink...
bl68 posted a blog entry
Burger King - Really Letting You Have It Your Way
I'm in love with this new Burger King homepage. It really lets you have the brand your way. And it integrates with the brand...
I'm in love with this new Burger King homepage. It really lets you have the brand your way. And it integrates with the brand...
bl68 posted a blog entry
It's Time to Banish (99%) of Micro-sites
By B.L. Ochman It's time to banish 99% of micro-sites. They waste money, Google juice, and sales. Then there's the 1% that...
By B.L. Ochman It's time to banish 99% of micro-sites. They waste money, Google juice, and sales. Then there's the 1% that...
bl68 posted a blog entry
Why Do So Many Companies Hide Their Social Media Involvement?
While thousands of companies have either experimental or well-established presence on Twitter, Facebook, YouTube and other...
While thousands of companies have either experimental or well-established presence on Twitter, Facebook, YouTube and other...
bl68 posted a blog entry
Three Top Reasons Why Social Media is Still a Tough Sell
By B.L. Ochman Big companies have moved cautiously for eons. While many are corporations are making forays into social media,...
By B.L. Ochman Big companies have moved cautiously for eons. While many are corporations are making forays into social media,...
38 days ago
What's Next Blog
| Topics: Alternative..., B.L. Ochman, Business..., Don't Believe the...
What's Next Blog
| Topics: Alternative..., B.L. Ochman, Business..., Don't Believe the...bl68 posted a blog entry
10 Things Social Media Can't Do
By B.L. Ochman Amid the endless pronouncements about social media -- often shortened to "social" these days by consultants...
By B.L. Ochman Amid the endless pronouncements about social media -- often shortened to "social" these days by consultants...
bl68 posted a blog entry
Top Five Reasons Why Free is a Good Business Model & How We Plan to Use it to Retire Before We're 90
Pawfun, the site I hope will one day allow me to say "I used to be a corporate social media consultant", is one year old this...
Pawfun, the site I hope will one day allow me to say "I used to be a corporate social media consultant", is one year old this...
bl68 posted a blog entry
Ricola Cougher: a sick campaign that needs to die is baaaack!
Yes, the entire world is paranoid about Swine Flu. Yes, everyone is ready to lynch people who cough, sneeze or sniffle in...
Yes, the entire world is paranoid about Swine Flu. Yes, everyone is ready to lynch people who cough, sneeze or sniffle in...
bl68 posted a blog entry
Ricola Cougher: a sick campaign that needs to die is baaaack!
Yes, the entire world is paranoid about Swine Flu. Yes, everyone is ready to lynch people who cough, sneeze or sniffle in...
Yes, the entire world is paranoid about Swine Flu. Yes, everyone is ready to lynch people who cough, sneeze or sniffle in...
bl68 posted a blog entry
Volkswagon's Fun Theory Contest: A+ for Concept, C- for Execution
We love this concept! Volkswagon's The Fun Theory campaign is dedicated to the thought that something as simple as making...
We love this concept! Volkswagon's The Fun Theory campaign is dedicated to the thought that something as simple as making...
bl68 posted a blog entry
Volkswagon's Fun Theory Contest: A+ for Concept, C- for Execution
We love this concept! Volkswagon's The Fun Theory campaign is dedicated to the thought that something as simple as making...
We love this concept! Volkswagon's The Fun Theory campaign is dedicated to the thought that something as simple as making...
bl68 posted a blog entry
Augmented Reality Meets Social Media at Meijer Halloween Site. Will it Blend?
Companies from GE to Popular Science to Doritos have begun incorporating augmented reality (AR) into their marketing, and...
Companies from GE to Popular Science to Doritos have begun incorporating augmented reality (AR) into their marketing, and...
bl68 posted a blog entry
Augmented Reality Meets Social Media at Meijer Halloween Site. Will it Blend?
Companies from GE to Popular Science to Doritos have begun incorporating augmented reality (AR) into their marketing, and...
Companies from GE to Popular Science to Doritos have begun incorporating augmented reality (AR) into their marketing, and...
bl68 posted a blog entry
Three Top Ways to Damage Your Brand With Social Media
By B.L. Ochman While social media can do a lot to humanize a brand; increase the effectiveness of customer service, and create...
By B.L. Ochman While social media can do a lot to humanize a brand; increase the effectiveness of customer service, and create...
bl68 posted a blog entry
Three Top Ways to Damage Your Brand With Social Media
By B.L. Ochman While social media can do a lot to humanize a brand; increase the effectiveness of customer service, and create...
By B.L. Ochman While social media can do a lot to humanize a brand; increase the effectiveness of customer service, and create...
bl68 posted a blog entry
The Top Six Reasons Companies are Still Scared of Social Media
1- Employees will waste time with social media. Many large corporations block their employees from accessing the Internet...
1- Employees will waste time with social media. Many large corporations block their employees from accessing the Internet...
78 days ago
What's Next Blog
| Topics: Alternative..., B.L. Ochman, Business..., Don't Believe the...
What's Next Blog
| Topics: Alternative..., B.L. Ochman, Business..., Don't Believe the...bl68 posted a blog entry
The Top Six Reasons Companies are Still Scared of Social Media
1- Employees will waste time with social media. Many large corporations block their employees from accessing the Internet...
1- Employees will waste time with social media. Many large corporations block their employees from accessing the Internet...
78 days ago
What's Next Blog
| Topics: Alternative..., B.L. Ochman, Business..., Don't Believe the...
What's Next Blog
| Topics: Alternative..., B.L. Ochman, Business..., Don't Believe the...
ShirleyFrazier posted a tweet
Oh my. Pharma companies no longer distributing pens. What's the alternative marketing tool in your industry? http://bit.ly/psAQa
78 days ago
Twitter
| Topics: pharma..., Alternative..., marketing..., pens | Add twitter to your profile
Twitter
| Topics: pharma..., Alternative..., marketing..., pens | Add twitter to your profilebl68 posted a blog entry
E.P. Carrillo cigars seeks the long-elusive social media mashup business model
There's no shortage of mashups of social media tools Google Earth and Twitter, Flickr, MySpace, and Facebook. But so far,...
There's no shortage of mashups of social media tools Google Earth and Twitter, Flickr, MySpace, and Facebook. But so far,...
bl68 posted a blog entry
E.P. Carrillo cigars seeks the long-elusive social media mashup business model
There's no shortage of mashups of social media tools Google Earth and Twitter, Flickr, MySpace, and Facebook. But so far,...
There's no shortage of mashups of social media tools Google Earth and Twitter, Flickr, MySpace, and Facebook. But so far,...
bl68 posted a blog entry
Yes Men Use Social Media to Help Them Pull Off Media Heist with "We're Screwed" Edition of NY Post
This morning, starting at 4 a.m., more than 2,000 volunteers helped the social activist pranksters, the Yes Men, distribute...
This morning, starting at 4 a.m., more than 2,000 volunteers helped the social activist pranksters, the Yes Men, distribute...
bl68 posted a blog entry
Yes Men Use Social Media to Help Them Pull Off Media Heist with "We're Screwed" Edition of NY Post
This morning, starting at 4 a.m., more than 2,000 volunteers helped the social activist pranksters, the Yes Men, distribute...
This morning, starting at 4 a.m., more than 2,000 volunteers helped the social activist pranksters, the Yes Men, distribute...
bl68 posted a blog entry
Home Depot 1999: Forbids Suppliers to Sell Online; 2009: Tweeting For Customer Service
Learning how to use the Internet - particularly how to integrate social media into the marketing mix - has been especially...
Learning how to use the Internet - particularly how to integrate social media into the marketing mix - has been especially...
bl68 posted a blog entry
People of Walmart - a runaway hit Wal-mart can't (& shouldn't) stop
People of Walmart is a new blog that lets people upload, rate and comment on photos of oddly dressed people seen shopping at...
People of Walmart is a new blog that lets people upload, rate and comment on photos of oddly dressed people seen shopping at...
bl68 posted a blog entry
How to prevent cheating in your online contests so you don't get bitten like the Cutest Dog Competition
The grand prize in the Cutest Dog Competition is a million dollars! All you need to do is take a picture of your dog, upload...
The grand prize in the Cutest Dog Competition is a million dollars! All you need to do is take a picture of your dog, upload...
bl68 posted a blog entry
You Need to Hire Curt Hopkins or Help Him Get a Job
People! This is inexcusable! Curt Hopkins, experienced communications professional and journalist, needs a job. And you need to...
People! This is inexcusable! Curt Hopkins, experienced communications professional and journalist, needs a job. And you need to...
bl68 posted a blog entry
You Need to Hire Curt Hopkins or Help Him Get a Job
People! This is inexcusable! Curt Hopkins, experienced communications professional and journalist, needs a job. And you need to...
People! This is inexcusable! Curt Hopkins, experienced communications professional and journalist, needs a job. And you need to...
vdetom posted a blog entry
L’invasione delle mamme 2.0
arà l’eta (35, quasi 36), la crisi (più poveri, più prolifici), o forse un colpo di sole (con effetto allucinazioni),...
arà l’eta (35, quasi 36), la crisi (più poveri, più prolifici), o forse un colpo di sole (con effetto allucinazioni),...
bl68 posted a blog entry
From two great minds: a start-up wedding registry and a social media cake
Drue Kataoka of Valley Zen, one of the most delightful and creative people I know, is getting married to Svetlozar Kazanjiev....
Drue Kataoka of Valley Zen, one of the most delightful and creative people I know, is getting married to Svetlozar Kazanjiev....
bl68 posted a blog entry
A Tale of Two Contests Using Social Media - One Stinks, One's Cute
By B.L. Ochman Two current contests involving social media are a study in contrasts in the ways companies are rushing - like...
By B.L. Ochman Two current contests involving social media are a study in contrasts in the ways companies are rushing - like...
bl68 posted a blog entry
AMC's "Mad Men" Social Media Use Sure to Become Legendary. Will It Produce Eyeballs as Well as Buzz? Stay Tuned!
By B.L. Ochman A year ago, AMC was a bumbling cable network sending cease and desist letters to fans of Mad Men who lovingly...
By B.L. Ochman A year ago, AMC was a bumbling cable network sending cease and desist letters to fans of Mad Men who lovingly...
bl68 posted a blog entry
AMC's "Mad Men" Social Media Use Sure to Become Legendary. Will It Produce Eyeballs as Well as Buzz? Stay Tuned!
By B.L. Ochman A year ago, AMC was a bumbling cable network sending cease and desist letters to fans of Mad Men who lovingly...
By B.L. Ochman A year ago, AMC was a bumbling cable network sending cease and desist letters to fans of Mad Men who lovingly...
Antonio posted a blog entry
Not All Email Marketing Programs Are Created Equal
Not All Email Marketing Programs Are Created EqualAuthor: Gene SowerNOT ALL EMAIL MARKETING PROGRAMS ARE CREATED EQUAL...
Not All Email Marketing Programs Are Created EqualAuthor: Gene SowerNOT ALL EMAIL MARKETING PROGRAMS ARE CREATED EQUAL...
144 days ago
trafficcoleman.com/blog/
| Topics: Email..., alternative..., constant..., cost effective...
trafficcoleman.com/blog/
| Topics: Email..., alternative..., constant..., cost effective...bl68 posted a blog entry
"Happy Joel" Levinson Makes a Living Winning Video Contests by Marketing His Entries Better Than Companies Market Their Contests
By B.L. Ochman Video contests continue to proliferate like mosquitoes in a rainy July. Most are run by companies dipping a toe...
By B.L. Ochman Video contests continue to proliferate like mosquitoes in a rainy July. Most are run by companies dipping a toe...
bl68 posted a blog entry
"Happy Joel" Levinson Makes a Living Winning Video Contests by Marketing His Entries Better Than Companies Market Their Contests
By B.L. Ochman Video contests continue to proliferate like mosquitoes in a rainy July. Most are run by companies dipping a toe...
By B.L. Ochman Video contests continue to proliferate like mosquitoes in a rainy July. Most are run by companies dipping a toe...
bl68 posted a blog entry
A Social Media Reality Check from the C-Suite
By B.L. Ochman In 2005, Henry Copeland, founder of Blogads.com told me that when he went to get his teeth cleaned three years...
By B.L. Ochman In 2005, Henry Copeland, founder of Blogads.com told me that when he went to get his teeth cleaned three years...
167 days ago
What's Next Blog
| Topics: Alternative..., B.L. Ochman, Business..., Don't Believe the...
What's Next Blog
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