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Topic: Affordable Small Business Marketing Strategies

New with Topic: Affordable Small Business Marketing Strategies


Kathy Hendershot-Hurd
Kathy Hendershot-Hurd posted a blog entry
Social Marketing is Like Showing Up Naked to a Cocktail Party
If there’s one term that you must keep in mind when you decide to engage in Social Marketing, it would have to be...
 
Kathy Hendershot-Hurd
Kathy Hendershot-Hurd posted a blog entry
Does Your Niche Market Include Baby Boomers?
If your niche market includes targeting baby boomers, you might be surprised to find a lot of your target audience spending...
 
Kathy Hendershot-Hurd
Kathy Hendershot-Hurd posted a blog entry
Blog Marketing: How to Get Free PR for Your Blog Courtesy of Don Imus
Want to garner free publicity for your products or services? The follow Don Imus’ lead and make racist comments for all...
 
Kathy Hendershot-Hurd
Kathy Hendershot-Hurd posted a blog entry
Your B2B Niche Marketing Strategy
Niche marketing is not just for B2C websites but also apply to B2B websites as well. Creating an effective B2B Niche Marketing...
 
Kathy Hendershot-Hurd
Kathy Hendershot-Hurd posted a blog entry
Providing Customer Solutions = Profit
One of the biggest issues I get “push back” on from clients is encouraging them to focus on the problems their...
 
Kathy Hendershot-Hurd
Kathy Hendershot-Hurd posted a blog entry
Need Help with Small Business Advertising?
Small businesses need all the help they can get when it comes to creating successful and effective advertising messages. ...
 
Kathy Hendershot-Hurd
Kathy Hendershot-Hurd posted a blog entry
Small Business Advertising Solution
If you’re looking for a small business advertising solution, then begin by identifying the target audience for your...
 
Kathy Hendershot-Hurd
Kathy Hendershot-Hurd posted a blog entry
Segmentation and Target Market Plan
Niche Marketing involves breaking down a market into segments (segmentation) and then creating a target market plan. Market...
 
Kathy Hendershot-Hurd
Kathy Hendershot-Hurd posted a blog entry
Segmentation and Target Market Plan
Niche Marketing involves breaking down a market into segments (segmentation) and then creating a target market plan.After a...
 
Kathy Hendershot-Hurd
Kathy Hendershot-Hurd posted a blog entry
Advertising That Tries to Speak to Everyone
When I began my career in advertising (over 20 years ago… gee… I must have been 12 at the time ? ) my advertising...
 
Kathy Hendershot-Hurd
Kathy Hendershot-Hurd posted a blog entry
Small Business Marketing Success Online
The formula for small business marketing success is the same online as it is off line.  Small business marketing success lies...
 
Kathy Hendershot-Hurd
Kathy Hendershot-Hurd posted a blog entry
Have Google Adwords Let You Down?
Have you been beating your head against the wall, trying to make Adwords work for you?Google Adwords is for chumps…or at...
 
Kathy Hendershot-Hurd
Kathy Hendershot-Hurd posted a blog entry
Branding Myth: Branding is All about YOU!
My colleague Rosemary Davies-Janes of Miboso.com does a LOT of work in with clients on developing their authentic personal...
 
Kathy Hendershot-Hurd
Kathy Hendershot-Hurd posted a blog entry
Marketing Tactics vs Marketing Strategy
Why the best marketing tactics may have failed you up until now….Ever wonder why some marketing tactics work for some...
 
Kathy Hendershot-Hurd
Kathy Hendershot-Hurd posted a blog entry
Can Accountability and Advertising Co-exist?
There is a quote that goes “Half the money I spend on advertising is wasted; the trouble is I don’t know which...
 
Kathy Hendershot-Hurd
Kathy Hendershot-Hurd posted a blog entry
The New Face of “Advertising”
Twenty five years ago, advertising meant newspaper, radio, television, direct mail and possibly billboards. Occasionally there...
 
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