Topic: advertising 2.0
New with Topic: advertising 2.0
Kathy Hendershot-Hurd posted a blog entry
Viral Marketing Gone Horribly Awry
Viral Marketing… it’s the holy grail of marketing. A video or other marketing device which gains a life of...
Viral Marketing… it’s the holy grail of marketing. A video or other marketing device which gains a life of...
Kathy Hendershot-Hurd posted a blog entry
Social Marketing is Like Showing Up Naked to a Cocktail Party
If there’s one term that you must keep in mind when you decide to engage in Social Marketing, it would have to be...
If there’s one term that you must keep in mind when you decide to engage in Social Marketing, it would have to be...
18 days ago
Beyond Niche Marketing
| Topics: Advertising..., Affordable Small Business Marketing..., Beyond..., Advertising
Beyond Niche Marketing
| Topics: Advertising..., Affordable Small Business Marketing..., Beyond..., Advertising
Public Relations posted a blog entry
Network TV: I’ve fallen and I can’t get up
Network TV may be coming to an end. Well, so says Tivo CEO Tom Rogers. In a letter addressed to shareholders on July 30,...
Network TV may be coming to an end. Well, so says Tivo CEO Tom Rogers. In a letter addressed to shareholders on July 30,...
23 days ago
Mobility Public Relations Blog
| Topics: Mobility Public..., advertising..., DVR, Jeff Tyre
Mobility Public Relations Blog
| Topics: Mobility Public..., advertising..., DVR, Jeff TyreKathy Hendershot-Hurd posted a blog entry
The New Magic Marketing Words: “Green”, “Secret”, “Cure” and “Fat”
Not so long ago, THE DEFINITIVE go to magic marketing word was “free”. Whether it was a free sample, a free...
Not so long ago, THE DEFINITIVE go to magic marketing word was “free”. Whether it was a free sample, a free...
Kathy Hendershot-Hurd posted a blog entry
Does Your Niche Market Include Baby Boomers?
If your niche market includes targeting baby boomers, you might be surprised to find a lot of your target audience spending...
If your niche market includes targeting baby boomers, you might be surprised to find a lot of your target audience spending...
28 days ago
Beyond Niche Marketing
| Topics: Advertising..., Affordable Small Business Marketing..., Beyond..., baby boomers
Beyond Niche Marketing
| Topics: Advertising..., Affordable Small Business Marketing..., Beyond..., baby boomersMathew Ingram bookmarked a link
Bloomberg.com: Technology
``Internet has already overtaken cinema and outdoors,'' King said at a presentation to analysts in Paris today. ``This year it will overtake radio. In a couple of years it's going to overtake magazines as an advertising media.''
``Internet has already overtaken cinema and outdoors,'' King said at a presentation to analysts in Paris today. ``This year it will overtake radio. In a couple of years it's going to overtake magazines as an advertising media.''
clyde posted a blog entry
L’advertising online cresce, viva l’advertising
Per chiudere la “trilogia” iniziata qui e continuata qui e per non smentire il fatto che sul web vale tutto e il...
Per chiudere la “trilogia” iniziata qui e continuata qui e per non smentire il fatto che sul web vale tutto e il...
clyde posted a blog entry
Social Network: e se l’advertising non fosse il giusto business model?
Sembra essere il tema caldo dell’estate 2008: dopo i già citati dubbi relativi alla redditività dell’advertising...
Sembra essere il tema caldo dell’estate 2008: dopo i già citati dubbi relativi alla redditività dell’advertising...
PaulFish posted a blog entry
On Qype, The Southampton Echo, a dodgy swimming pool (or Regional newspapers, business models and Qype)
I make a conscious effort to never write adverts for portfolio companies, but bear with me on this one. A few weeks ago I wrote...
I make a conscious effort to never write adverts for portfolio companies, but bear with me on this one. A few weeks ago I wrote...
38 days ago
The coffee shops of Mayfair
| Topics: advertisin..., business..., display..., engagement...
The coffee shops of Mayfair
| Topics: advertisin..., business..., display..., engagement...
Eric Holter bookmarked a link
100 Personal Branding Tactics Using Social Media
Excellent list of tactics for social media and Internet marketing.
Excellent list of tactics for social media and Internet marketing.
39 days ago
Delicious
| Topics: advertisin..., agency, agencycrit..., internetma... | Add delicious to your profile
Delicious
| Topics: advertisin..., agency, agencycrit..., internetma... | Add delicious to your profileKathy Hendershot-Hurd posted a blog entry
Need Help with Small Business Advertising?
Small businesses need all the help they can get when it comes to creating successful and effective advertising messages. ...
Small businesses need all the help they can get when it comes to creating successful and effective advertising messages. ...
45 days ago
Beyond Niche Marketing
| Topics: Advertising..., Affordable Small Business Marketing..., Niche..., need help with small business...
Beyond Niche Marketing
| Topics: Advertising..., Affordable Small Business Marketing..., Niche..., need help with small business...Kathy Hendershot-Hurd posted a blog entry
Small Business Advertising Solution
If you’re looking for a small business advertising solution, then begin by identifying the target audience for your...
If you’re looking for a small business advertising solution, then begin by identifying the target audience for your...
50 days ago
Beyond Niche Marketing
| Topics: Advertising..., Affordable Small Business Marketing..., Beyond..., Advertising
Beyond Niche Marketing
| Topics: Advertising..., Affordable Small Business Marketing..., Beyond..., AdvertisingEric Holter bookmarked a link
The New Agency Network
Agencies are smartly seeking out networks and partnerships to offer specialized value to clients.
Agencies are smartly seeking out networks and partnerships to offer specialized value to clients.
51 days ago
Delicious
| Topics: advertisin..., agency, agencycrit... | Add delicious to your profile
Delicious
| Topics: advertisin..., agency, agencycrit... | Add delicious to your profileKathy Hendershot-Hurd posted a blog entry
Segmentation and Target Market Plan
Niche Marketing involves breaking down a market into segments (segmentation) and then creating a target market plan. Market...
Niche Marketing involves breaking down a market into segments (segmentation) and then creating a target market plan. Market...
Kathy Hendershot-Hurd posted a blog entry
Secrets to Mobile Billboard Advertising Success
If you haven’t seen it yet, you will soon. Mobile billboard advertising is an up and coming mode of advertising to a...
If you haven’t seen it yet, you will soon. Mobile billboard advertising is an up and coming mode of advertising to a...
Kathy Hendershot-Hurd posted a blog entry
Segmentation and Target Market Plan
Niche Marketing involves breaking down a market into segments (segmentation) and then creating a target market plan.After a...
Niche Marketing involves breaking down a market into segments (segmentation) and then creating a target market plan.After a...
Kathy Hendershot-Hurd posted a blog entry
Trust Building Practices in Advertising Today
One of the most important jobs your advertising can perform is to build trust, which explains why even the WORST advertising...
One of the most important jobs your advertising can perform is to build trust, which explains why even the WORST advertising...
Kathy Hendershot-Hurd posted a blog entry
Advertising That Tries to Speak to Everyone
When I began my career in advertising (over 20 years ago… gee… I must have been 12 at the time ? ) my advertising...
When I began my career in advertising (over 20 years ago… gee… I must have been 12 at the time ? ) my advertising...
63 days ago
Beyond Niche Marketing
| Topics: Advertising..., Affordable Small Business Marketing..., Advertising, business marketing...
Beyond Niche Marketing
| Topics: Advertising..., Affordable Small Business Marketing..., Advertising, business marketing...Kathy Hendershot-Hurd posted a blog entry
Advertising Today: Niche Marketing
I love it when 20 somethings write about how “advertising today” is somehow different than advertising at any other...
I love it when 20 somethings write about how “advertising today” is somehow different than advertising at any other...
65 days ago
Beyond Niche Marketing
| Topics: Advertising..., Super Bowl..., advertising..., advertising today niche...
Beyond Niche Marketing
| Topics: Advertising..., Super Bowl..., advertising..., advertising today niche...
Advertising Today: Niche Marketing
I love it when 20 somethings write about how “advertising today” is somehow different than advertising at any other...
I love it when 20 somethings write about how “advertising today” is somehow different than advertising at any other...
67 days ago
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Beyond Niche Marketing
sberge posted a blog entry
Local Search = Google Maps?
Ich weiß leider nicht mehr wo ich es gelesen habe, aber Plazes will jetzt sein Geschäftsmodell ändern. Irgend etwas in...
Ich weiß leider nicht mehr wo ich es gelesen habe, aber Plazes will jetzt sein Geschäftsmodell ändern. Irgend etwas in...
Kathy Hendershot-Hurd posted a blog entry
Have Google Adwords Let You Down?
Have you been beating your head against the wall, trying to make Adwords work for you?Google Adwords is for chumps…or at...
Have you been beating your head against the wall, trying to make Adwords work for you?Google Adwords is for chumps…or at...
77 days ago
Beyond Niche Marketing
| Topics: Advertising..., Advertising..., Affordable Small Business Marketing..., Clearly Clever...
Beyond Niche Marketing
| Topics: Advertising..., Advertising..., Affordable Small Business Marketing..., Clearly Clever...Kathy Hendershot-Hurd posted a blog entry
Getting To Know Your Customers…
When Sam Walton was alive, he was notorious for “showing up” unexpectedly in his stores to talk with his...
When Sam Walton was alive, he was notorious for “showing up” unexpectedly in his stores to talk with his...
79 days ago
Beyond Niche Marketing
| Topics: Beyond..., Big Blue Marketing- The Walmart..., Customer..., Niche...
Beyond Niche Marketing
| Topics: Beyond..., Big Blue Marketing- The Walmart..., Customer..., Niche...Kathy Hendershot-Hurd posted a blog entry
Taking Your Website Seriously
If you take the time to peruse the web offerings of your local merchants by simply following the URL’s listed in...
If you take the time to peruse the web offerings of your local merchants by simply following the URL’s listed in...
95 days ago
Beyond Niche Marketing
| Topics: Advertising..., Advertising, advertising and the..., PR
Beyond Niche Marketing
| Topics: Advertising..., Advertising, advertising and the..., PRSmellow posted a blog entry
UK Internet ad revenue more than TV revenue in ‘09
This week Ad Age published an interesting article on the growth of Internet ad spending in the UK. Despite shrinking ad budgets...
This week Ad Age published an interesting article on the growth of Internet ad spending in the UK. Despite shrinking ad budgets...
Kathy Hendershot-Hurd posted a blog entry
GM May Be Creating A Watershed Moment in Advertising
Imedia Connection’s Michael Estrin reports that a watershed moment is occurring in the history of advertising and...
Imedia Connection’s Michael Estrin reports that a watershed moment is occurring in the history of advertising and...
114 days ago
Beyond Niche Marketing
| Topics: Advertising..., Advertising and the Major..., advertising and the..., gm
Beyond Niche Marketing
| Topics: Advertising..., Advertising and the Major..., advertising and the..., gmKathy Hendershot-Hurd posted a blog entry
The New Face of “Advertising”
Twenty five years ago, advertising meant newspaper, radio, television, direct mail and possibly billboards. Occasionally there...
Twenty five years ago, advertising meant newspaper, radio, television, direct mail and possibly billboards. Occasionally there...
119 days ago
Beyond Niche Marketing
| Topics: Affordable Small Business Marketing..., ad agencies, Advertising, Advertising...
Beyond Niche Marketing
| Topics: Affordable Small Business Marketing..., ad agencies, Advertising, Advertising...Kathy Hendershot-Hurd posted a blog entry
Viral Qualities of Video Online
Everyone ADORES the Mac Vs PC television ad series… however there are some amusing “anti-Mac” videos...
Everyone ADORES the Mac Vs PC television ad series… however there are some amusing “anti-Mac” videos...
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