Topic: Ad targeting
New with Topic: Ad targeting
Otilia O posted a blog entry
Massive Inc., comScore Announce Breakthrough In-game Advertising Research Methodology
Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behaviorREDMOND, Wash. and...
Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behaviorREDMOND, Wash. and...
1 day ago
Ad Operations Online
| Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad Operations
Ad Operations Online
| Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad OperationsOtilia O posted a blog entry
the Rubicon Project’s Q3 Market Report Finds Signs of an Online Ad Rebound Fueled By Audience-Driven Display Growth
Demand-side Technologies Like Real-Time Bidding Present New Risk for PublishersLOS ANGELES – the Rubicon Project, the...
Demand-side Technologies Like Real-Time Bidding Present New Risk for PublishersLOS ANGELES – the Rubicon Project, the...
8 days ago
Ad Operations Online
| Topics: Ad Metrics, Ad Networks and..., Ad Operations, Ad Revenue...
Ad Operations Online
| Topics: Ad Metrics, Ad Networks and..., Ad Operations, Ad Revenue...Otilia O posted a blog entry
Undertone Networks Marks One-Year Anniversary of Unmatched Quality Guarantee
Introduces New “Verification Included” Program to Further Protect ClientsNEW YORK – Undertone Networks, an...
Introduces New “Verification Included” Program to Further Protect ClientsNEW YORK – Undertone Networks, an...
9 days ago
Ad Operations Online
| Topics: Ad Metrics, Ad Networks and..., Ad Operations, Ad Products
Ad Operations Online
| Topics: Ad Metrics, Ad Networks and..., Ad Operations, Ad Products
bl68 posted a blog entry
Burger King - Really Letting You Have It Your Way
I'm in love with this new Burger King homepage. It really lets you have the brand your way. And it integrates with the brand...
I'm in love with this new Burger King homepage. It really lets you have the brand your way. And it integrates with the brand...
Otilia O posted a blog entry
Clickable Empowers Marketers To Simply Manage Larger and More Complex Search Campaigns
New Version Of Clickable’s Award-Winning Search Advertising Solution Introduces More Powerful Reporting and Map-Based...
New Version Of Clickable’s Award-Winning Search Advertising Solution Introduces More Powerful Reporting and Map-Based...
15 days ago
Ad Operations Online
| Topics: Ad Groups &..., Ad Networks and..., Ad Operations, Ad Products
Ad Operations Online
| Topics: Ad Groups &..., Ad Networks and..., Ad Operations, Ad ProductsOtilia O posted a blog entry
Advertise.com Adds Click Fraud Protection for Display Ads
Proprietary Tool Reduces Rate of FraudSHERMAN OAKS, Calif. – In its aggressive campaign to protect online advertisers...
Proprietary Tool Reduces Rate of FraudSHERMAN OAKS, Calif. – In its aggressive campaign to protect online advertisers...
22 days ago
Ad Operations Online
| Topics: Ad Groups &..., Ad Networks and..., Ad Operations, Ad Products
Ad Operations Online
| Topics: Ad Groups &..., Ad Networks and..., Ad Operations, Ad Products
Doug posted a blog entry
Facebook Launches Friends Of Connections Targeting For Ads
The feature enables advertisers to target those “users whose friends are connected to” specific Pages, Events, Groups, and...
The feature enables advertisers to target those “users whose friends are connected to” specific Pages, Events, Groups, and...
Otilia O posted a blog entry
New Click Forensics Platform Helps Comparison Shopping Engines Make the Most of the Internet Holiday Season
Online Audience Verification Platform Improves Search Advertising Traffic Sent to MerchantsAUSTIN, Texas – While...
Online Audience Verification Platform Improves Search Advertising Traffic Sent to MerchantsAUSTIN, Texas – While...
23 days ago
Ad Operations Online
| Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad Operations
Ad Operations Online
| Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad OperationsOtilia O posted a blog entry
AdRoll Launches First Retargeting Tool for Small and Medium Sized Brands
AdRoll’s retargeting product, RoundTrip, levels the playing field for emerging brands with a self-service advertising tool to...
AdRoll’s retargeting product, RoundTrip, levels the playing field for emerging brands with a self-service advertising tool to...
24 days ago
Ad Operations Online
| Topics: Ad Groups &..., Ad Networks and..., Ad Operations, Ad Products
Ad Operations Online
| Topics: Ad Groups &..., Ad Networks and..., Ad Operations, Ad ProductsOtilia O posted a blog entry
Acxiom Highlighted Dramatic Expansion of Advertising Solutions at ad:tech New York
Relevance-X drives results for clients – addressing an estimated $112 billion in wasted advertising each yearad:tech New...
Relevance-X drives results for clients – addressing an estimated $112 billion in wasted advertising each yearad:tech New...
Otilia O posted a blog entry
LucidMedia Launches Free Auditing Service For Agencies
Setting Interactive Advertising’s Contextual Standard For Demand-Side Transparency, Insight, And ControlRESTON, Va. –...
Setting Interactive Advertising’s Contextual Standard For Demand-Side Transparency, Insight, And ControlRESTON, Va. –...
29 days ago
Ad Operations Online
| Topics: Ad Groups &..., Ad Networks and..., Ad Operations, Ad Targeting
Ad Operations Online
| Topics: Ad Groups &..., Ad Networks and..., Ad Operations, Ad TargetingOtilia O posted a blog entry
Turn Launches Real-Time Bidding Across Major Inventory Platforms, Sees Dramatic Initial Results
Full Integration with AdMeld and PubMatic Real-Time Bidding Programs Drives Significantly Improved Performance for Brand and...
Full Integration with AdMeld and PubMatic Real-Time Bidding Programs Drives Significantly Improved Performance for Brand and...
31 days ago
Ad Operations Online
| Topics: Ad Networks and..., Ad Operations, Ad Products, Ad Revenue...
Ad Operations Online
| Topics: Ad Networks and..., Ad Operations, Ad Products, Ad Revenue...Otilia O posted a blog entry
PubMatic Releases In-Depth Ad Revenue Report That Maps Out Online Advertising Ecosystem to Help Premium Publishers
Ad Revenue Report Breaks Down Online Display Advertising Ecosystem Into Nine Primary Segments That Help Premium Publishers...
Ad Revenue Report Breaks Down Online Display Advertising Ecosystem Into Nine Primary Segments That Help Premium Publishers...
32 days ago
Ad Operations Online
| Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad Operations
Ad Operations Online
| Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad OperationsOtilia O posted a blog entry
AdSide to Present Advanced Content Advertising Model at Ad-Tech New York Conference and Expo
Premium Pay-Per-Click Ad Network to Showcase New Platform; Executives to Co-Host Panels on Advancements in Contextual...
Premium Pay-Per-Click Ad Network to Showcase New Platform; Executives to Co-Host Panels on Advancements in Contextual...
32 days ago
Ad Operations Online
| Topics: Ad Groups &..., Ad Networks and..., Ad Operations, Ad Products
Ad Operations Online
| Topics: Ad Groups &..., Ad Networks and..., Ad Operations, Ad Products