Topic: adserving

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Free Behavioral Targeting and Segmentation - BTBuckets
BTBuckets is a free tool that allows sites to create user segments and take actions upon them in real time. Think of segments as buckets, where you keep your users. For each bucket, you might take a different set of actions, as well integrating with...

4 days ago

Delicious | Topics: behavioral, behavioral..., adserving, google-ana... | Add delicious to your profile

Doug posted a blog entry

What's Behind Google's Teracent Buy - Forbes.com
Teracent enables more highly-targeted ad distribution through a type of multi-variate testing for different target audiences....

6 days ago

Creativing | Topics: adserving, optimization, Technology, testing

Otilia O posted a blog entry

LeWeb Conference: Program Announcement
9 and 10 December – at 104 – Paris 19th District; LeWeb’09PARIS – -The 2009 LeWeb conference,...

7 days ago

Ad Operations Online | Topics: Ad Groups &..., Ad Networks and..., Ad Products, Ad Serving

Otilia O posted a blog entry

LeWeb Conference: Program Announcement
9 and 10 December – at 104 – Paris 19th District; LeWeb’09PARIS – -The 2009 LeWeb conference,...

7 days ago

Ad Operations Online | Topics: Ad Groups &..., Ad Networks and..., Ad Products, Ad Serving

Otilia O posted a blog entry

Massive Inc., comScore Announce Breakthrough In-game Advertising Research Methodology
Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behaviorREDMOND, Wash. and...

7 days ago

Ad Operations Online | Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad Operations

Otilia O posted a blog entry

Massive Inc., comScore Announce Breakthrough In-game Advertising Research Methodology
Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behaviorREDMOND, Wash. and...

7 days ago

Ad Operations Online | Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad Operations

Otilia O posted a blog entry

New Study Shows What Works for Online Video Advertising
Eyeblaster data reveals video advertising outperforms next to editorial content, while lagging in social environmentsNew...

13 days ago

Ad Operations Online | Topics: Ad Metrics, Ad Networks and..., Ad Operations, Ad Products

Otilia O posted a blog entry

the Rubicon Project’s Q3 Market Report Finds Signs of an Online Ad Rebound Fueled By Audience-Driven Display Growth
Demand-side Technologies Like Real-Time Bidding Present New Risk for PublishersLOS ANGELES – the Rubicon Project, the...

14 days ago

Ad Operations Online | Topics: Ad Metrics, Ad Networks and..., Ad Operations, Ad Revenue...

Otilia O posted a blog entry

IAB Releases 2009 Update to Ad Unit Guidelines
Opens the Door to “Rising Stars” That Encourage Online Advertising CreativityNEW YORK – To set the stage...

14 days ago

Ad Operations Online | Topics: Ad Groups &..., Ad Networks and..., Ad Operations, Ad Products

Otilia O posted a blog entry

SinglePoint’s Ad Marketplace Serves over 2 Million SMS Ads for Southwest Airlines on Behalf of msnbc.com
SinglePoint Reports Increased Adoption of SMS Advertising by Premium Brands and Publishers in OctoberBELLEVUE, Wash. –...

14 days ago

Ad Operations Online | Topics: Ad Networks and..., Ad Serving, Ads by..., Ads by...

Otilia O posted a blog entry

IAB Releases Vast 2.0, Update Streamlines Process of Serving Digital Video, the Next Version of Digital Video Ad Serving Template
Improves Process of Buying and Selling Vibrant Digital Advertising PlatformNEW YORK – The lightning-quick pace of...

15 days ago

Ad Operations Online | Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad Operations

Doug posted a blog entry

First Third-Party Facebook Ad Manager Launches Using Facebook Ads API
It will be very interesting to see how this plays out. The potential for small business is significant. Shortly after this...

16 days ago

Creativing | Topics: adserving, facebook, paidmedia, Technology

Otilia O posted a blog entry

Ooyala Adds Adaptive Bitrate and Ad Serving to Live Streams
Ooyala’s Enhancements Makes Live Video More Accessible and MonetizableMOUNTAIN VIEW, Calif. – Ooyala, a leading...

21 days ago

Ad Operations Online | Topics: Ad Networks and..., Ad Operations, Ad Products, Ad Serving

Doug posted a blog entry

LEAKED: The Facebook Ads API (Updated)
Facebook, is allowing users to access their ad campaign management software using a standard API. Great for any media or ad...

26 days ago

Creativing | Topics: adserving, api, facebook, Technology

Doug posted a blog entry

Which Ad Networks Did Facebook Shut Down?
Interesting to see Facebook have to step in and moderate. They allow app developers to pipe in any content but at somepoint...

26 days ago

Creativing | Topics: ad by, ad serving, advertisers, Culture

Otilia O posted a blog entry

Online Publishers Can Now Offer Self-Service Display Ad Buying With New PageGage Direct From FatTail
Advertisers Can Place Orders Online Directly At Any Time, From AnywhereWOODLAND HILLS, Calif. – FatTail, the leader in...

28 days ago

Ad Operations Online | Topics: Ad Groups &..., Ad Networks and..., Ad Operations, Ad Products

Otilia O posted a blog entry

8th Annual Eyeblaster Awards Unveils Winners for 2009
Global competition recognizes best campaigns of the year in cross channel and digital advertisingNew York, New York – During...

30 days ago

Ad Operations Online | Topics: Ad Creatives..., Ad Groups &..., Ad Serving, Digital...

Bennett posted a blog entry

Full Ad Revenue Report now available for download
PubMatic has made its excellent report, distributed to attendees of its Ad Revenue 2009 Conference on October 8, available to...

42 days ago

MediaTechBusiness | Topics: Ad Inventory, Ad Networks, Ad Sales, Ad Serving

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