Topic: Ad Products

Otilia O posted a blog entry

CrownPeak’s Launches New Online Marketing Tools
Functionality Unifies Web Content Management, Content Targeting, Content Testing and MeasurementLOS ANGELES –...

18 hours ago

Ad Operations Online | Topics: Ad Products, Digital..., Internet Marketing..., Internet...

Otilia O posted a blog entry

Smaato Names Madvertise as 33rd Ad Network Partner
Partnership sustains Smaato’s lead as largest mobile advertising networkREDWOOD SHORES, Calif & BERLIN – Smaato...

2 days ago

Ad Operations Online | Topics: Ad Networks and..., Ad Operations, Ad Products, AdMob

Otilia O posted a blog entry

New Study Shows What Works for Online Video Advertising
Eyeblaster data reveals video advertising outperforms next to editorial content, while lagging in social environmentsNew...

5 days ago

Ad Operations Online | Topics: Ad Metrics, Ad Networks and..., Ad Operations, Ad Products

Otilia O posted a blog entry

24 Companies Participate in Advanced Advertising 1.0 Interop at CableLabs
Programmers and Cable Executives Attend Industry’s Largest Interop to DateLOUISVILLE, Colo. – CableLabs recently...

5 days ago

Ad Operations Online | Topics: Ad Networks and..., Ad Operations, Ad Products, Events

Otilia O posted a blog entry

IAB Releases 2009 Update to Ad Unit Guidelines
Opens the Door to “Rising Stars” That Encourage Online Advertising CreativityNEW YORK – To set the stage...

6 days ago

Ad Operations Online | Topics: Ad Groups &..., Ad Networks and..., Ad Operations, Ad Products

Otilia O posted a blog entry

IAB Releases Vast 2.0, Update Streamlines Process of Serving Digital Video, the Next Version of Digital Video Ad Serving Template
Improves Process of Buying and Selling Vibrant Digital Advertising PlatformNEW YORK – The lightning-quick pace of...

7 days ago

Ad Operations Online | Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad Operations

Otilia O posted a blog entry

AdMob Launches New Video Ad Unit with Real-Time Interactivity for the iPhone
New Ad Unit Lets Brands Engage Consumers Socially and CreativelySAN MATEO, Calif. – AdMob, one of the world’s...

7 days ago

Ad Operations Online | Topics: Ad Networks and..., Ad Products, AdMob, Ads by...

Otilia O posted a blog entry

Undertone Networks Marks One-Year Anniversary of Unmatched Quality Guarantee
Introduces New “Verification Included” Program to Further Protect ClientsNEW YORK – Undertone Networks, an...

7 days ago

Ad Operations Online | Topics: Ad Metrics, Ad Networks and..., Ad Operations, Ad Products

Otilia O posted a blog entry

Digital Agency 360i Releases White Paper on the State of Search
Report Uncovers Prevalence of Universal Results and Social Media, Reveals SEO Audit of Top 100 US AdvertisersNEW YORK –...

8 days ago

Ad Operations Online | Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad Operations

Otilia O posted a blog entry

Dynamic Logic Launches Optimization Tool, Delivering Real-Time View of Online Ad Campaign Performance
“Adometer” Gauges Initial Breakthrough, Enabling Creative and Media Changes to Be Made While Campaigns Are Still...

9 days ago

Ad Operations Online | Topics: Ad Groups &..., Ad Networks and..., Ad Operations, Ad Products

Otilia O posted a blog entry

AdGooroo Offers Academics Free Tools, Other Resources
AdGooroo’s SEM Insight tool headlines a set of complimentary resources for educatorsCHICAGO – AdGooroo...

9 days ago

Ad Operations Online | Topics: Ad Operations, Ad Products, Ads by..., CPC

Otilia O posted a blog entry

Digital Out-of-Home Among the Fastest Growing Media in the World in 2009
Third Annual PQ Media Digital OOH Forecast: Digital Out-of-Home Among the Fastest Growing Media in the World in 2009, Amid...

12 days ago

Ad Operations Online | Topics: Ad Groups &..., Ad Operations, Ad Products, Digital...

Otilia O posted a blog entry

CoTweet Brings in First Revenue as Fortune 500 Companies Embrace Enterprise-level Services for Twitter
Coca-Cola, Ford, Microsoft, McDonald’s, SunTrust and Whole Foods Among First To Join CoTweet Enterprise Innovators...

12 days ago

Ad Operations Online | Topics: Ad Products, Digital..., Internet Marketing..., Marketing...

Otilia O posted a blog entry

PubMatic Introduces Version 3.0 of Real-Time Bidding Technology for Targeting on Over 250 Million Unique Users
Real-Time Bidding Capabilities Improve Ad Network Campaign ROI by Over 100%; PubMatic Adds 80+ Buyer and Facilitates Billions...

13 days ago

Ad Operations Online | Topics: Ad Networks and..., Ad Operations, Ad Products, Ad Revenue...

Otilia O posted a blog entry

Clickable Empowers Marketers To Simply Manage Larger and More Complex Search Campaigns
New Version Of Clickable’s Award-Winning Search Advertising Solution Introduces More Powerful Reporting and Map-Based...

13 days ago

Ad Operations Online | Topics: Ad Groups &..., Ad Networks and..., Ad Operations, Ad Products

Otilia O posted a blog entry

Ooyala Adds Adaptive Bitrate and Ad Serving to Live Streams
Ooyala’s Enhancements Makes Live Video More Accessible and MonetizableMOUNTAIN VIEW, Calif. – Ooyala, a leading...

13 days ago

Ad Operations Online | Topics: Ad Networks and..., Ad Operations, Ad Products, Ad Serving

Otilia O posted a blog entry

AdCloud Media Makes Expandable Advertising Solution Available to Advertisers and Publishers
NEW YORK – AdCloud Media announced the general availability of its 1st generation advertising solution, an expandable...

14 days ago

Ad Operations Online | Topics: Ad Metrics, Ad Networks and..., Ad Operations, Ad Products

Otilia O posted a blog entry

Episodic Reveals Breakthrough in Dynamic Live Ad Insertion
Online Video Platform Expands Opportunities for Monetizing Live Event StreamingSAN FRANCISCO – Episodic, Inc., an...

14 days ago

Ad Operations Online | Topics: Ad Networks and..., Ad Operations, Ad Products, Ads by...

Otilia O posted a blog entry

Click Fraud a Growing Concern for Online Advertisers
Undertone Networks Identifies Best Practices for Safeguarding Against Click and Impression FraudNEW YORK – In the world...

14 days ago

Ad Operations Online | Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad Operations

Otilia O posted a blog entry

AdMeld Processes Its Billionth Real-Time Bid
Results Prove RTB’s Benefits for Publishers and Buyers, Delivering Better Rates, Better Performance, and Increased...

15 days ago

Ad Operations Online | Topics: Ad Networks and..., Ad Operations, Ad Products, Ad Revenue...

Otilia O posted a blog entry

Kyte Extends Mobile Video Delivery to Android and Nokia
Kyte Further Expands Reach of Its Online, Mobile and Social Video Platform Across Four Mobile PlatformsSAN FRANCISCO –...

15 days ago

Ad Operations Online | Topics: Ad Networks and..., Ad Products, Digital..., Mobile...

Otilia O posted a blog entry

Greenlight Search Integrates Proprietary Paid Search Technology with Omniture Tracking Tool
LONDON – Specialist search marketing agency Greenlight has announced the integration of its proprietary paid search...

19 days ago

Ad Operations Online | Topics: Ad Groups &..., Ad Products, Ads by..., CPC

Otilia O posted a blog entry

ZAGG Winner of Google TV Ads Contest
Advertisement for invisibleSHIELD Chosen by Viewer Voting, One of Three WinnersSALT LAKE CITY – ZAGG Inc. (OTCBB: ZAGG),...

19 days ago

Ad Operations Online | Topics: Ad Creatives..., Ad Networks and..., Ad Products, Google

Otilia O posted a blog entry

Advertise.com Adds Click Fraud Protection for Display Ads
Proprietary Tool Reduces Rate of FraudSHERMAN OAKS, Calif. – In its aggressive campaign to protect online advertisers...

20 days ago

Ad Operations Online | Topics: Ad Groups &..., Ad Networks and..., Ad Operations, Ad Products

Otilia O posted a blog entry

ad pepper media Launches SiteScreen for Agencies
World’s first semantic brand protection technology now available for agencies as self-service web-based platformNEW YORK...

20 days ago

Ad Operations Online | Topics: Ad Groups &..., Ad Products, Internet Marketing..., ad misplac...

Otilia O posted a blog entry

Online Publishers Can Now Offer Self-Service Display Ad Buying With New PageGage Direct From FatTail
Advertisers Can Place Orders Online Directly At Any Time, From AnywhereWOODLAND HILLS, Calif. – FatTail, the leader in...

20 days ago

Ad Operations Online | Topics: Ad Groups &..., Ad Networks and..., Ad Operations, Ad Products

Otilia O posted a blog entry

New Click Forensics Platform Helps Comparison Shopping Engines Make the Most of the Internet Holiday Season
Online Audience Verification Platform Improves Search Advertising Traffic Sent to MerchantsAUSTIN, Texas – While...

21 days ago

Ad Operations Online | Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad Operations

Otilia O posted a blog entry

DG FastChannel Announces Partnership with Google
Technology Simplifies and Streamlines Video Production Process for Google’s TV Advertising PlatformDALLAS – DG...

21 days ago

Ad Operations Online | Topics: Ad Operations, Ad Products, Advertising Industry..., Google

Otilia O posted a blog entry

Marchex Provides New Way to Sell Performance Advertising Products to Local Businesses with Self-Serve Offering
SEATTLE – Marchex, Inc. (NASDAQ: MCHX), a leading performance advertising company, announced an extension of its...

21 days ago

Ad Operations Online | Topics: Ad Networks and..., Ad Products, Digital..., Search Marketing...

Otilia O posted a blog entry

AdRoll Launches First Retargeting Tool for Small and Medium Sized Brands
AdRoll’s retargeting product, RoundTrip, levels the playing field for emerging brands with a self-service advertising tool to...

22 days ago

Ad Operations Online | Topics: Ad Groups &..., Ad Networks and..., Ad Operations, Ad Products

Otilia O posted a blog entry

LinkTrust Partners with RingRevenue to Launch New Pay-Per-Call Service for Online and Offline Advertising
Now LinkTrust Merchant and Network Partners Can “Track Calls Like Clicks.” TMSALT LAKE CITY – LinkTrust and...

22 days ago

Ad Operations Online | Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad Operations

Otilia O posted a blog entry

Yield Software Introduces New Offering Enabling Agencies to Improve Search Marketing Margins, Staff Efficiency and Productivity
Yield Web Marketing Suite for Agencies, New Services Launch at ad:tech New York 2009SAN MATEO, Calif. – Yield Software...

23 days ago

Ad Operations Online | Topics: Ad Groups &..., Ad Networks and..., Ad Operations, Ad Products

Otilia O posted a blog entry

Acxiom Highlighted Dramatic Expansion of Advertising Solutions at ad:tech New York
Relevance-X drives results for clients – addressing an estimated $112 billion in wasted advertising each yearad:tech New...

23 days ago

Ad Operations Online | Topics: Ad Operations, Ad Products, Ad Targeting, Behavioral...

Otilia O posted a blog entry

AdGooroo Launches API
API enables developers to access AdGooroo data for use in new applicationsCHICAGO – AdGooroo (www.adgooroo.com), a...

27 days ago

Ad Operations Online | Topics: Ad Products, Ads by..., CPC, Digital...

Otilia O posted a blog entry

Explosive Growth of Usage on New Devices Highlights Rapid Changes in Mobile Industry
According to AdMob September 2009 Metrics Report, New Devices with Touch Screens, Wi-Fi Connectivity, and Applications Are...

28 days ago

Ad Operations Online | Topics: Ad Networks and..., Ad Operations, Ad Products, AdMob

Otilia O posted a blog entry

IngBoo Raises $800,000 in Funding and Announces 50 New Partners in its Online Publisher Program
New Funding is Fueling the Company’s Online Publisher Program That is Driving Traffic and Ad Revenue to Websites Using the...

28 days ago

Ad Operations Online | Topics: Ad Networks and..., Ad Products, Digital..., Internet Marketing...

Otilia O posted a blog entry

Turn Launches Real-Time Bidding Across Major Inventory Platforms, Sees Dramatic Initial Results
Full Integration with AdMeld and PubMatic Real-Time Bidding Programs Drives Significantly Improved Performance for Brand and...

29 days ago

Ad Operations Online | Topics: Ad Networks and..., Ad Operations, Ad Products, Ad Revenue...

Otilia O posted a blog entry

Contactology and ClickTale Integrate Post-Click Analytics with Email Marketing
First-of-its-Kind Offering Bridges Best of Web Analytics and Email Marketing for Fully Integrated Approach to Optimizing...

29 days ago

Ad Operations Online | Topics: Ad Products, Audience..., Digital..., Internet Marketing...

Otilia O posted a blog entry

PubMatic Releases In-Depth Ad Revenue Report That Maps Out Online Advertising Ecosystem to Help Premium Publishers
Ad Revenue Report Breaks Down Online Display Advertising Ecosystem Into Nine Primary Segments That Help Premium Publishers...

30 days ago

Ad Operations Online | Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad Operations

Otilia O posted a blog entry

AdSide to Present Advanced Content Advertising Model at Ad-Tech New York Conference and Expo
Premium Pay-Per-Click Ad Network to Showcase New Platform; Executives to Co-Host Panels on Advancements in Contextual...

30 days ago

Ad Operations Online | Topics: Ad Groups &..., Ad Networks and..., Ad Operations, Ad Products

Otilia O posted a blog entry

Clickable Launches Search Marketing Pro Certification
Clickable Pro Certification Empowers Search Marketers To Build Expertise, Improve Productivity and Promote Their BusinessNEW...

34 days ago

Ad Operations Online | Topics: Ad Operations, Ad Products, Digital..., Internet Marketing...

Otilia O posted a blog entry

SearchForce Introduces All-in-One Performance Summary to Simplify Workflow, Reporting for Search Engine Marketers
Auto-Generated and Consolidated Reports Improve Performance by Tracking All Critical Campaign Metrics Within a Single Document...

35 days ago

Ad Operations Online | Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad Operations

Otilia O posted a blog entry

Recession Benefits Public Service Advertising
National Media Survey Reveals Top Social IssuesWASHINGTON – U.S. television media directors note that despite the...

35 days ago

Ad Operations Online | Topics: Ad Groups &..., Ad Networks and..., Ad Operations, Ad Products

Otilia O posted a blog entry

Adchemy Launches Platform to Manage Digital Audiences
Increased Market Demand for Audience Relationship Management (ARM) Results in Significant Customer Adoption, Accenture Alliance...

35 days ago

Ad Operations Online | Topics: Ad Networks and..., Ad Operations, Ad Products, Audience...

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