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Topic: adoperations

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Otilia O
Otilia O posted a blog entry
IAB Releases Vast 2.0, Update Streamlines Process of Serving Digital Video, the Next Version of Digital Video Ad Serving Template
Improves Process of Buying and Selling Vibrant Digital Advertising PlatformNEW YORK – The lightning-quick pace of...
 
Otilia O
Otilia O posted a blog entry
Undertone Networks Marks One-Year Anniversary of Unmatched Quality Guarantee
Introduces New “Verification Included” Program to Further Protect ClientsNEW YORK – Undertone Networks, an...
 
Otilia O
Otilia O posted a blog entry
Organic Search Engine Listings Positively Impact Paid Search Engine Ad Performance
Organic Search Engine Listings Positively Impact Paid Search Engine Ad Performance, Reveals New Research from NYU SternNEW...
 
Otilia O
Otilia O posted a blog entry
Digital Agency 360i Releases White Paper on the State of Search
Report Uncovers Prevalence of Universal Results and Social Media, Reveals SEO Audit of Top 100 US AdvertisersNEW YORK –...
 
Otilia O
Otilia O posted a blog entry
Dynamic Logic Launches Optimization Tool, Delivering Real-Time View of Online Ad Campaign Performance
“Adometer” Gauges Initial Breakthrough, Enabling Creative and Media Changes to Be Made While Campaigns Are Still...
 
Otilia O
Otilia O posted a blog entry
AdGooroo Offers Academics Free Tools, Other Resources
AdGooroo’s SEM Insight tool headlines a set of complimentary resources for educatorsCHICAGO – AdGooroo...
 
Otilia O
Otilia O posted a blog entry
Digital Out-of-Home Among the Fastest Growing Media in the World in 2009
Third Annual PQ Media Digital OOH Forecast: Digital Out-of-Home Among the Fastest Growing Media in the World in 2009, Amid...
 
Otilia O
Otilia O posted a blog entry
PubMatic Introduces Version 3.0 of Real-Time Bidding Technology for Targeting on Over 250 Million Unique Users
Real-Time Bidding Capabilities Improve Ad Network Campaign ROI by Over 100%; PubMatic Adds 80+ Buyer and Facilitates Billions...
 
Otilia O
Otilia O posted a blog entry
Clickable Empowers Marketers To Simply Manage Larger and More Complex Search Campaigns
New Version Of Clickable’s Award-Winning Search Advertising Solution Introduces More Powerful Reporting and Map-Based...
 
Otilia O
Otilia O posted a blog entry
IAB Provides Marketers and Publishers with Best Practices to Drive Revenue Through Email
IAB Releases “Email Monetization Strategies”NEW YORK – Email has revolutionized interpersonal communication in both...
 
Otilia O
Otilia O posted a blog entry
Ooyala Adds Adaptive Bitrate and Ad Serving to Live Streams
Ooyala’s Enhancements Makes Live Video More Accessible and MonetizableMOUNTAIN VIEW, Calif. – Ooyala, a leading...
 
Otilia O
Otilia O posted a blog entry
AdCloud Media Makes Expandable Advertising Solution Available to Advertisers and Publishers
NEW YORK – AdCloud Media announced the general availability of its 1st generation advertising solution, an expandable...
 
Otilia O
Otilia O posted a blog entry
Episodic Reveals Breakthrough in Dynamic Live Ad Insertion
Online Video Platform Expands Opportunities for Monetizing Live Event StreamingSAN FRANCISCO – Episodic, Inc., an...
 
Otilia O
Otilia O posted a blog entry
Click Fraud a Growing Concern for Online Advertisers
Undertone Networks Identifies Best Practices for Safeguarding Against Click and Impression FraudNEW YORK – In the world...
 
Otilia O
Otilia O posted a blog entry
Burst Media Survey Shows Internet Top for Sports Content
Nearly 50% of Respondents use Internet to Check Sports ScoresBURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a...
 
Otilia O
Otilia O posted a blog entry
AdMeld Processes Its Billionth Real-Time Bid
Results Prove RTB’s Benefits for Publishers and Buyers, Delivering Better Rates, Better Performance, and Increased...
 
Otilia O
Otilia O posted a blog entry
Google to Acquire AdMob
MOUNTAIN VIEW, Calif. – Google Inc. (NASDAQ:GOOG) announced that it has signed a definitive agreement to acquire AdMob,...
 
Otilia O
Otilia O posted a blog entry
Business Leaders Considered Most Persuasive in Ad Endorsement
Former political figures, however, are considered least persuasiveNEW YORK – The issue of celebrity endorsements is...
 
Otilia O
Otilia O posted a blog entry
Advertise.com Adds Click Fraud Protection for Display Ads
Proprietary Tool Reduces Rate of FraudSHERMAN OAKS, Calif. – In its aggressive campaign to protect online advertisers...
 
Otilia O
Otilia O posted a blog entry
Online Publishers Can Now Offer Self-Service Display Ad Buying With New PageGage Direct From FatTail
Advertisers Can Place Orders Online Directly At Any Time, From AnywhereWOODLAND HILLS, Calif. – FatTail, the leader in...
 
Otilia O
Otilia O posted a blog entry
New Click Forensics Platform Helps Comparison Shopping Engines Make the Most of the Internet Holiday Season
Online Audience Verification Platform Improves Search Advertising Traffic Sent to MerchantsAUSTIN, Texas – While...
 
Otilia O
Otilia O posted a blog entry
comScore Reports Q3 2009 U.S. E-Commerce Spending Down 2 Percent vs. Year Ago
42 Percent of E-Commerce Transactions in Q3 Included Free ShippingcomScore to Host Webinar on Q3 2009 E-Commerce Review and...
 
Otilia O
Otilia O posted a blog entry
DG FastChannel Announces Partnership with Google
Technology Simplifies and Streamlines Video Production Process for Google’s TV Advertising PlatformDALLAS – DG...
 
Otilia O
Otilia O posted a blog entry
AdRoll Launches First Retargeting Tool for Small and Medium Sized Brands
AdRoll’s retargeting product, RoundTrip, levels the playing field for emerging brands with a self-service advertising tool to...
 
Otilia O
Otilia O posted a blog entry
LinkTrust Partners with RingRevenue to Launch New Pay-Per-Call Service for Online and Offline Advertising
Now LinkTrust Merchant and Network Partners Can “Track Calls Like Clicks.” TMSALT LAKE CITY – LinkTrust and...
 
Otilia O
Otilia O posted a blog entry
Search Engine Strategies (SES) Berlin 2009 Conference & Expo Announces Rise in Online Marketing Activity
Growth in Digital Marketing and Advertising Spend Expected in German Market Following Rise in GDPSearch Engine Strategies...
 
Otilia O
Otilia O posted a blog entry
Yield Software Introduces New Offering Enabling Agencies to Improve Search Marketing Margins, Staff Efficiency and Productivity
Yield Web Marketing Suite for Agencies, New Services Launch at ad:tech New York 2009SAN MATEO, Calif. – Yield Software...
 
Otilia O
Otilia O posted a blog entry
TRA, Inc. Continues Its Expansion by Naming Bob Meyers President and COO
Veteran Media Executive Has Served on TRA’s Advisory Board and Will Focus on Continuing to Enhance Relationships with...
 
Otilia O
Otilia O posted a blog entry
Acxiom Highlighted Dramatic Expansion of Advertising Solutions at ad:tech New York
Relevance-X drives results for clients – addressing an estimated $112 billion in wasted advertising each yearad:tech New...
 
Otilia O
Otilia O posted a blog entry
Yellow Pages Group Partners with Marchex to Bring Search Engine Marketing and Other Performance-Based Services to Canadian Businesses
MONTREAL & SEATTLE – Yellow Pages Group (TSX:YLO.UN), Canada’s leading local advertising company, and Marchex, Inc....
 
Otilia O
Otilia O posted a blog entry
Anchor Intelligence Reports Average Attempted Click Fraud Rate Declines from 23% to 19% in Q3 2009
Egypt and Indonesia Join Vietnam as Emerging Hotbeds of Attempted Click FraudMOUNTAIN VIEW, Calif. – Anchor...
 
Otilia O
Otilia O posted a blog entry
LucidMedia Launches Free Auditing Service For Agencies
Setting Interactive Advertising’s Contextual Standard For Demand-Side Transparency, Insight, And ControlRESTON, Va. –...
 
Otilia O
Otilia O posted a blog entry
Explosive Growth of Usage on New Devices Highlights Rapid Changes in Mobile Industry
According to AdMob September 2009 Metrics Report, New Devices with Touch Screens, Wi-Fi Connectivity, and Applications Are...
 
Otilia O
Otilia O posted a blog entry
Reality Digital Shines the Spotlight on Online Video
Customizable Video Management Platform Enables Businesses to Socialize Digital Media in One Easy StepSAN FRANCISCO –...
 
Otilia O
Otilia O posted a blog entry
Turn Launches Real-Time Bidding Across Major Inventory Platforms, Sees Dramatic Initial Results
Full Integration with AdMeld and PubMatic Real-Time Bidding Programs Drives Significantly Improved Performance for Brand and...
 
Otilia O
Otilia O posted a blog entry
PubMatic Releases In-Depth Ad Revenue Report That Maps Out Online Advertising Ecosystem to Help Premium Publishers
Ad Revenue Report Breaks Down Online Display Advertising Ecosystem Into Nine Primary Segments That Help Premium Publishers...
 
Otilia O
Otilia O posted a blog entry
AdSide to Present Advanced Content Advertising Model at Ad-Tech New York Conference and Expo
Premium Pay-Per-Click Ad Network to Showcase New Platform; Executives to Co-Host Panels on Advancements in Contextual...
 
Otilia O
Otilia O posted a blog entry
Fox Audience Network Partners with Omnicom, Driving Consumer-Centric Media Planning, Real-Time Buying Platform
Media Agency’s New “Living Segments” Consumer Insights Platform Leverages FAN’s Digital Information and Advertising...
 
Otilia O
Otilia O posted a blog entry
Fox Audience Network Partners with Omnicom, Driving Consumer-Centric Media Planning, Real-Time Buying Platform
Media Agency’s New “Living Segments” Consumer Insights Platform Leverages FAN’s Digital Information and Advertising...
 
Otilia O
Otilia O posted a blog entry
Research and Markets: The Essential Report on Addressable, Interactive TV Advertising in the US
DUBLIN – Research and Markets has announced the addition of the “Addressable, Interactive TV Advertising in the...
 
Otilia O
Otilia O posted a blog entry
Research and Markets: The Essential Report on Addressable, Interactive TV Advertising in the US
DUBLIN – Research and Markets has announced the addition of the “Addressable, Interactive TV Advertising in the...
 
Otilia O
Otilia O posted a blog entry
Reportlinker Adds Retail E-Mail: Online Marketing Strategies Report
NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue, Retail E-Mail:...
 
Otilia O
Otilia O posted a blog entry
Clickable Launches Search Marketing Pro Certification
Clickable Pro Certification Empowers Search Marketers To Build Expertise, Improve Productivity and Promote Their BusinessNEW...
 
Otilia O
Otilia O posted a blog entry
Reportlinker Adds US Advertising Spending: the New Reality Report
NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue, US Advertising...
 
Otilia O
Otilia O posted a blog entry
SearchForce Introduces All-in-One Performance Summary to Simplify Workflow, Reporting for Search Engine Marketers
Auto-Generated and Consolidated Reports Improve Performance by Tracking All Critical Campaign Metrics Within a Single Document...
 
Otilia O
Otilia O posted a blog entry
Recession Benefits Public Service Advertising
National Media Survey Reveals Top Social IssuesWASHINGTON – U.S. television media directors note that despite the...
 
Otilia O
Otilia O posted a blog entry
Mpower Media Empowers Small Businesses – New Rate Finder Puts Control of Their Advertising Rates Back Into Their Hands
TULSA, Okla. – For over a decade Mpower Media has been the small business’s answer to an advertising field swarming...
 
Otilia O
Otilia O posted a blog entry
Adchemy Launches Platform to Manage Digital Audiences
Increased Market Demand for Audience Relationship Management (ARM) Results in Significant Customer Adoption, Accenture Alliance...
 
Otilia O
Otilia O posted a blog entry
Reportlinker Adds Search Marketing Trends: Back to Basics Report
NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue, Search Marketing...
 
Otilia O
Otilia O posted a blog entry
GroupM and Yahoo! Ink Branded Content Deal
New Partnership Will Create and Distribute Online Programming for Major MarketersNEW YORK & SUNNYVALE, Calif. –...