Topic: ad metrics
New with Topic: ad metrics
Otilia O posted a blog entry
New Study Shows What Works for Online Video Advertising
Eyeblaster data reveals video advertising outperforms next to editorial content, while lagging in social environmentsNew...
Eyeblaster data reveals video advertising outperforms next to editorial content, while lagging in social environmentsNew...
5 days ago
Ad Operations Online
| Topics: Ad Metrics, Ad Networks and..., Ad Operations, Ad Products
Ad Operations Online
| Topics: Ad Metrics, Ad Networks and..., Ad Operations, Ad ProductsOtilia O posted a blog entry
the Rubicon Project’s Q3 Market Report Finds Signs of an Online Ad Rebound Fueled By Audience-Driven Display Growth
Demand-side Technologies Like Real-Time Bidding Present New Risk for PublishersLOS ANGELES – the Rubicon Project, the...
Demand-side Technologies Like Real-Time Bidding Present New Risk for PublishersLOS ANGELES – the Rubicon Project, the...
6 days ago
Ad Operations Online
| Topics: Ad Metrics, Ad Networks and..., Ad Operations, Ad Revenue...
Ad Operations Online
| Topics: Ad Metrics, Ad Networks and..., Ad Operations, Ad Revenue...Otilia O posted a blog entry
IAB Releases Vast 2.0, Update Streamlines Process of Serving Digital Video, the Next Version of Digital Video Ad Serving Template
Improves Process of Buying and Selling Vibrant Digital Advertising PlatformNEW YORK – The lightning-quick pace of...
Improves Process of Buying and Selling Vibrant Digital Advertising PlatformNEW YORK – The lightning-quick pace of...
7 days ago
Ad Operations Online
| Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad Operations
Ad Operations Online
| Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad OperationsOtilia O posted a blog entry
Undertone Networks Marks One-Year Anniversary of Unmatched Quality Guarantee
Introduces New “Verification Included” Program to Further Protect ClientsNEW YORK – Undertone Networks, an...
Introduces New “Verification Included” Program to Further Protect ClientsNEW YORK – Undertone Networks, an...
7 days ago
Ad Operations Online
| Topics: Ad Metrics, Ad Networks and..., Ad Operations, Ad Products
Ad Operations Online
| Topics: Ad Metrics, Ad Networks and..., Ad Operations, Ad ProductsOtilia O posted a blog entry
Organic Search Engine Listings Positively Impact Paid Search Engine Ad Performance
Organic Search Engine Listings Positively Impact Paid Search Engine Ad Performance, Reveals New Research from NYU SternNEW...
Organic Search Engine Listings Positively Impact Paid Search Engine Ad Performance, Reveals New Research from NYU SternNEW...
Otilia O posted a blog entry
Digital Agency 360i Releases White Paper on the State of Search
Report Uncovers Prevalence of Universal Results and Social Media, Reveals SEO Audit of Top 100 US AdvertisersNEW YORK –...
Report Uncovers Prevalence of Universal Results and Social Media, Reveals SEO Audit of Top 100 US AdvertisersNEW YORK –...
8 days ago
Ad Operations Online
| Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad Operations
Ad Operations Online
| Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad OperationsOtilia O posted a blog entry
AdCloud Media Makes Expandable Advertising Solution Available to Advertisers and Publishers
NEW YORK – AdCloud Media announced the general availability of its 1st generation advertising solution, an expandable...
NEW YORK – AdCloud Media announced the general availability of its 1st generation advertising solution, an expandable...
14 days ago
Ad Operations Online
| Topics: Ad Metrics, Ad Networks and..., Ad Operations, Ad Products
Ad Operations Online
| Topics: Ad Metrics, Ad Networks and..., Ad Operations, Ad ProductsOtilia O posted a blog entry
Click Fraud a Growing Concern for Online Advertisers
Undertone Networks Identifies Best Practices for Safeguarding Against Click and Impression FraudNEW YORK – In the world...
Undertone Networks Identifies Best Practices for Safeguarding Against Click and Impression FraudNEW YORK – In the world...
14 days ago
Ad Operations Online
| Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad Operations
Ad Operations Online
| Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad OperationsOtilia O posted a blog entry
New Click Forensics Platform Helps Comparison Shopping Engines Make the Most of the Internet Holiday Season
Online Audience Verification Platform Improves Search Advertising Traffic Sent to MerchantsAUSTIN, Texas – While...
Online Audience Verification Platform Improves Search Advertising Traffic Sent to MerchantsAUSTIN, Texas – While...
21 days ago
Ad Operations Online
| Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad Operations
Ad Operations Online
| Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad OperationsOtilia O posted a blog entry
LinkTrust Partners with RingRevenue to Launch New Pay-Per-Call Service for Online and Offline Advertising
Now LinkTrust Merchant and Network Partners Can “Track Calls Like Clicks.” TMSALT LAKE CITY – LinkTrust and...
Now LinkTrust Merchant and Network Partners Can “Track Calls Like Clicks.” TMSALT LAKE CITY – LinkTrust and...
22 days ago
Ad Operations Online
| Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad Operations
Ad Operations Online
| Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad OperationsOtilia O posted a blog entry
TRA, Inc. Continues Its Expansion by Naming Bob Meyers President and COO
Veteran Media Executive Has Served on TRA’s Advisory Board and Will Focus on Continuing to Enhance Relationships with...
Veteran Media Executive Has Served on TRA’s Advisory Board and Will Focus on Continuing to Enhance Relationships with...
Otilia O posted a blog entry
Anchor Intelligence Reports Average Attempted Click Fraud Rate Declines from 23% to 19% in Q3 2009
Egypt and Indonesia Join Vietnam as Emerging Hotbeds of Attempted Click FraudMOUNTAIN VIEW, Calif. – Anchor...
Egypt and Indonesia Join Vietnam as Emerging Hotbeds of Attempted Click FraudMOUNTAIN VIEW, Calif. – Anchor...
Otilia O posted a blog entry
PubMatic Releases In-Depth Ad Revenue Report That Maps Out Online Advertising Ecosystem to Help Premium Publishers
Ad Revenue Report Breaks Down Online Display Advertising Ecosystem Into Nine Primary Segments That Help Premium Publishers...
Ad Revenue Report Breaks Down Online Display Advertising Ecosystem Into Nine Primary Segments That Help Premium Publishers...
30 days ago
Ad Operations Online
| Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad Operations
Ad Operations Online
| Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad OperationsOtilia O posted a blog entry
Reportlinker Adds Retail E-Mail: Online Marketing Strategies Report
NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue, Retail E-Mail:...
NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue, Retail E-Mail:...
33 days ago
Ad Operations Online
| Topics: Ad Metrics, Ad Operations, Internet Marketing..., Internet...
Ad Operations Online
| Topics: Ad Metrics, Ad Operations, Internet Marketing..., Internet...Otilia O posted a blog entry
SearchForce Introduces All-in-One Performance Summary to Simplify Workflow, Reporting for Search Engine Marketers
Auto-Generated and Consolidated Reports Improve Performance by Tracking All Critical Campaign Metrics Within a Single Document...
Auto-Generated and Consolidated Reports Improve Performance by Tracking All Critical Campaign Metrics Within a Single Document...
35 days ago
Ad Operations Online
| Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad Operations
Ad Operations Online
| Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad OperationsOtilia O posted a blog entry
Reportlinker Adds Search Marketing Trends: Back to Basics Report
NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue, Search Marketing...
NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue, Search Marketing...
Otilia O posted a blog entry
Nielsen Selected to Provide Online Currency for the U.K. Digital Industry
Landmark UKOM Appointment Reflects Nielsen Expertise in Setting Standard For Internet Measurement Across the GlobeNEW YORK...
Landmark UKOM Appointment Reflects Nielsen Expertise in Setting Standard For Internet Measurement Across the GlobeNEW YORK...
55 days ago
Ad Operations Online
| Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad Operations
Ad Operations Online
| Topics: Ad Groups &..., Ad Metrics, Ad Networks and..., Ad OperationsOtilia O posted a blog entry
Adlucent Launches Real-Time SEM Analytics for Online Retailers
First to Link Automated Keyword Bidding with Live Inventory Data; Helps Retailers Predict Top-Selling Holiday ProductsLAS...
First to Link Automated Keyword Bidding with Live Inventory Data; Helps Retailers Predict Top-Selling Holiday ProductsLAS...
61 days ago
Ad Operations Online
| Topics: Ad Metrics, Ad Networks and..., Ad Operations, Ad Products
Ad Operations Online
| Topics: Ad Metrics, Ad Networks and..., Ad Operations, Ad ProductsOtilia O posted a blog entry
IAB Advances Its Commitment to Growth of Digital Video, Releases “Long Form Video Overview”
New Marketplace Tool Addresses Growing Advertising PlatformMIXX Conference & Expo 2009NEW YORK – Long form video is...
New Marketplace Tool Addresses Growing Advertising PlatformMIXX Conference & Expo 2009NEW YORK – Long form video is...
Otilia O posted a blog entry
PubMatic Expands Throughout Europe, Introduces International Reporting Technology for Premium Publishers
Local Currency Reporting and New Offices Throughout Europe Meet the Needs of International Premium Publishers and Help US Based...
Local Currency Reporting and New Offices Throughout Europe Meet the Needs of International Premium Publishers and Help US Based...
69 days ago
Ad Operations Online
| Topics: Ad Metrics, Ad Networks and..., Ad Operations, Ad Products
Ad Operations Online
| Topics: Ad Metrics, Ad Networks and..., Ad Operations, Ad ProductsOtilia O posted a blog entry
Aggregate Knowledge Joins the Network Advertising Initiative, Enhances Privacy Practices for Display Advertising
Audience Discovery Platform Brings a New Level of Real-Time, Data-Driven Audience Optimization to Advertising Agencies With a...
Audience Discovery Platform Brings a New Level of Real-Time, Data-Driven Audience Optimization to Advertising Agencies With a...
69 days ago
Ad Operations Online
| Topics: Ad Metrics, Ad Networks and..., Ad Operations, Ad Products
Ad Operations Online
| Topics: Ad Metrics, Ad Networks and..., Ad Operations, Ad ProductsOtilia O posted a blog entry
VideoEgg Delivers Free Rich Media Advertising Across Entire Online Buy with VideoEgg ToGo
Brand Advertisers Can Now Take AdFrames’ Enhanced Creative Capabilities Anywhere on the WebSAN FRANCISCO – To save...
Brand Advertisers Can Now Take AdFrames’ Enhanced Creative Capabilities Anywhere on the WebSAN FRANCISCO – To save...
70 days ago
Ad Operations Online
| Topics: Ad Metrics, Ad Networks and..., Ad Operations, Ad Products
Ad Operations Online
| Topics: Ad Metrics, Ad Networks and..., Ad Operations, Ad ProductsOtilia O posted a blog entry
the Rubicon Project Makes Others Online Its First Acquisition
Technology Will Extend Ad Optimization Intelligence Within the Rubicon Project’s Online Advertising InfrastructureLOS...
Technology Will Extend Ad Optimization Intelligence Within the Rubicon Project’s Online Advertising InfrastructureLOS...
71 days ago
Ad Operations Online
| Topics: Ad Metrics, Ad Networks and..., Ad Operations, Ad Products
Ad Operations Online
| Topics: Ad Metrics, Ad Networks and..., Ad Operations, Ad ProductsOtilia O posted a blog entry
U.S. Online Video Market Soars in July as Summer Vacation Drives Pickup in Entertainment, Leisure Activities Online
TV Viewers Turn to Internet for Fresh Content with Shows on Summer Hiatus;Hulu Reaches All-Time High with 457 Million Video...
TV Viewers Turn to Internet for Fresh Content with Shows on Summer Hiatus;Hulu Reaches All-Time High with 457 Million Video...
Otilia O posted a blog entry
OpenTV’s Ad Management Technology on Display at IBC 2009
Company to Demonstrate OpenTV Eclipse for Emerging Ad Insertion OperationsIBC 2009Stand C81SAN FRANCISCO – OpenTV...
Company to Demonstrate OpenTV Eclipse for Emerging Ad Insertion OperationsIBC 2009Stand C81SAN FRANCISCO – OpenTV...
