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Topic: Ad Groups & Agencies

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Otilia O
Otilia O posted a blog entry
IAB Releases 2009 Update to Ad Unit Guidelines
Opens the Door to “Rising Stars” That Encourage Online Advertising CreativityNEW YORK – To set the stage...
 
Otilia O
Otilia O posted a blog entry
IAB Releases Vast 2.0, Update Streamlines Process of Serving Digital Video, the Next Version of Digital Video Ad Serving Template
Improves Process of Buying and Selling Vibrant Digital Advertising PlatformNEW YORK – The lightning-quick pace of...
 
Otilia O
Otilia O posted a blog entry
Digital Agency 360i Releases White Paper on the State of Search
Report Uncovers Prevalence of Universal Results and Social Media, Reveals SEO Audit of Top 100 US AdvertisersNEW YORK –...
 
Otilia O
Otilia O posted a blog entry
Dynamic Logic Launches Optimization Tool, Delivering Real-Time View of Online Ad Campaign Performance
“Adometer” Gauges Initial Breakthrough, Enabling Creative and Media Changes to Be Made While Campaigns Are Still...
 
Otilia O
Otilia O posted a blog entry
Digital Out-of-Home Among the Fastest Growing Media in the World in 2009
Third Annual PQ Media Digital OOH Forecast: Digital Out-of-Home Among the Fastest Growing Media in the World in 2009, Amid...
 
Otilia O
Otilia O posted a blog entry
Global Advertising Strategies Makes Strategic Investment In Blueliner Marketing
Ownership Stake in Internet Marketing Company Further Expands Digital Service OfferingsNEW YORK – Global Advertising...
 
Otilia O
Otilia O posted a blog entry
Clickable Empowers Marketers To Simply Manage Larger and More Complex Search Campaigns
New Version Of Clickable’s Award-Winning Search Advertising Solution Introduces More Powerful Reporting and Map-Based...
 
Otilia O
Otilia O posted a blog entry
Click Fraud a Growing Concern for Online Advertisers
Undertone Networks Identifies Best Practices for Safeguarding Against Click and Impression FraudNEW YORK – In the world...
 
Otilia O
Otilia O posted a blog entry
Burst Media Survey Shows Internet Top for Sports Content
Nearly 50% of Respondents use Internet to Check Sports ScoresBURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a...
 
Otilia O
Otilia O posted a blog entry
IQ Interactive Builds Momentum at Russian Internet Week
ATLANTA – Atlanta-based IQ Interactive’s CEO, Tony Quin, was a featured speaker last month at Russian Internet Week,...
 
Otilia O
Otilia O posted a blog entry
New IAB and Bain & Company Study Poses New Organizing Model for Online Publishers
700 Marketers say they require “Triple-Play Services” from Online Media CompaniesNEW YORK – Interactive sales teams...
 
Otilia O
Otilia O posted a blog entry
WPP and Fox Audience Network Announce a Partnership to Provide Enhanced Online Media Planning Services
Integrated data offerings set new standard for multichannel audience insights, segmentation and media planningLOS ANGELES...
 
Otilia O
Otilia O posted a blog entry
Greenlight Search Integrates Proprietary Paid Search Technology with Omniture Tracking Tool
LONDON – Specialist search marketing agency Greenlight has announced the integration of its proprietary paid search...
 
Otilia O
Otilia O posted a blog entry
AOL Announces Key Hires Ahead of Separation from Time Warner
Mike Suffredini Joins AOL as Treasurer; Eoin Ryan Will Head Investor Relations; Don Neff Named Head of Internal Audit; Ned...
 
Otilia O
Otilia O posted a blog entry
Advertise.com Adds Click Fraud Protection for Display Ads
Proprietary Tool Reduces Rate of FraudSHERMAN OAKS, Calif. – In its aggressive campaign to protect online advertisers...
 
Otilia O
Otilia O posted a blog entry
ad pepper media Launches SiteScreen for Agencies
World’s first semantic brand protection technology now available for agencies as self-service web-based platformNEW YORK...
 
Otilia O
Otilia O posted a blog entry
Online Publishers Can Now Offer Self-Service Display Ad Buying With New PageGage Direct From FatTail
Advertisers Can Place Orders Online Directly At Any Time, From AnywhereWOODLAND HILLS, Calif. – FatTail, the leader in...
 
Otilia O
Otilia O posted a blog entry
New Click Forensics Platform Helps Comparison Shopping Engines Make the Most of the Internet Holiday Season
Online Audience Verification Platform Improves Search Advertising Traffic Sent to MerchantsAUSTIN, Texas – While...
 
Otilia O
Otilia O posted a blog entry
8th Annual Eyeblaster Awards Unveils Winners for 2009
Global competition recognizes best campaigns of the year in cross channel and digital advertisingNew York, New York – During...
 
Otilia O
Otilia O posted a blog entry
AdRoll Launches First Retargeting Tool for Small and Medium Sized Brands
AdRoll’s retargeting product, RoundTrip, levels the playing field for emerging brands with a self-service advertising tool to...
 
Otilia O
Otilia O posted a blog entry
LinkTrust Partners with RingRevenue to Launch New Pay-Per-Call Service for Online and Offline Advertising
Now LinkTrust Merchant and Network Partners Can “Track Calls Like Clicks.” TMSALT LAKE CITY – LinkTrust and...
 
Otilia O
Otilia O posted a blog entry
Search Engine Strategies (SES) Berlin 2009 Conference & Expo Announces Rise in Online Marketing Activity
Growth in Digital Marketing and Advertising Spend Expected in German Market Following Rise in GDPSearch Engine Strategies...
 
Otilia O
Otilia O posted a blog entry
Yield Software Introduces New Offering Enabling Agencies to Improve Search Marketing Margins, Staff Efficiency and Productivity
Yield Web Marketing Suite for Agencies, New Services Launch at ad:tech New York 2009SAN MATEO, Calif. – Yield Software...
 
Otilia O
Otilia O posted a blog entry
TRA, Inc. Continues Its Expansion by Naming Bob Meyers President and COO
Veteran Media Executive Has Served on TRA’s Advisory Board and Will Focus on Continuing to Enhance Relationships with...
 
Otilia O
Otilia O posted a blog entry
Noral Group International’s National Media Survey Recognizes “Swashbucklers” as Best PSA Advertisement
WASHINGTON–(BUSINESS WIRE)–U.S. Media Directors have recognized The Church of Jesus Christ of Latter-Day Saint’s...
 
Otilia O
Otilia O posted a blog entry
AOL Names Its Board of Directors
New Board Establishes Strong Foundation in Leadership and Governance with Diverse Range of Talents from Internet, Media,...
 
Otilia O
Otilia O posted a blog entry
China Media Directory 2010 CD-ROM: Revised and Expanded Definitive Guide to Media Companies with Offices in Mainland China
DUBLIN – Research and Markets has announced the addition of the “China Media Directory 2010 CD-ROM” directory...
 
Otilia O
Otilia O posted a blog entry
LucidMedia Launches Free Auditing Service For Agencies
Setting Interactive Advertising’s Contextual Standard For Demand-Side Transparency, Insight, And ControlRESTON, Va. –...
 
Otilia O
Otilia O posted a blog entry
Reaxion Mobile Apps Suite Enables Agencies, Brands, Publishers and Developers to Reach Largest Mobile Audience
With 8 Years Experience and 100+ Successful Mobile Projects, Reaxion’s New Mobile Application Suite Packages Its Expertise...
 
Otilia O
Otilia O posted a blog entry
PubMatic Releases In-Depth Ad Revenue Report That Maps Out Online Advertising Ecosystem to Help Premium Publishers
Ad Revenue Report Breaks Down Online Display Advertising Ecosystem Into Nine Primary Segments That Help Premium Publishers...
 
Otilia O
Otilia O posted a blog entry
AdSide to Present Advanced Content Advertising Model at Ad-Tech New York Conference and Expo
Premium Pay-Per-Click Ad Network to Showcase New Platform; Executives to Co-Host Panels on Advancements in Contextual...
 
Otilia O
Otilia O posted a blog entry
MediaMath to Speak on Upcoming Ad Exchange, Data Exchange, Media Panels
NEW YORK – MediaMath, the leading digital media buying platform and services company, announced that key members of its...
 
Otilia O
Otilia O posted a blog entry
Fox Audience Network Partners with Omnicom, Driving Consumer-Centric Media Planning, Real-Time Buying Platform
Media Agency’s New “Living Segments” Consumer Insights Platform Leverages FAN’s Digital Information and Advertising...
 
Otilia O
Otilia O posted a blog entry
Fox Audience Network Partners with Omnicom, Driving Consumer-Centric Media Planning, Real-Time Buying Platform
Media Agency’s New “Living Segments” Consumer Insights Platform Leverages FAN’s Digital Information and Advertising...
 
Otilia O
Otilia O posted a blog entry
Research and Markets: The Essential Report on Addressable, Interactive TV Advertising in the US
DUBLIN – Research and Markets has announced the addition of the “Addressable, Interactive TV Advertising in the...
 
Otilia O
Otilia O posted a blog entry
Research and Markets: The Essential Report on Addressable, Interactive TV Advertising in the US
DUBLIN – Research and Markets has announced the addition of the “Addressable, Interactive TV Advertising in the...
 
Otilia O
Otilia O posted a blog entry
Advertising’s Most Important Task: Make an Emotional Connection
Emotional Connection Should Lead Consumers to Relevant, Interactive Online Experiences, Says Donat Wald CEO in Chapter of New...
 
Otilia O
Otilia O posted a blog entry
Eyeblaster celebrates its 10th Birthday and the World’s Best Digital Campaigns of 2009
Popular voting determines the best cross-channel campaigns at the 8th Annual Eyeblaster AwardsNew York, New York – Today,...
 
Otilia O
Otilia O posted a blog entry
Reportlinker Adds US Advertising Spending: the New Reality Report
NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue, US Advertising...
 
Otilia O
Otilia O posted a blog entry
SearchForce Introduces All-in-One Performance Summary to Simplify Workflow, Reporting for Search Engine Marketers
Auto-Generated and Consolidated Reports Improve Performance by Tracking All Critical Campaign Metrics Within a Single Document...
 
Otilia O
Otilia O posted a blog entry
Recession Benefits Public Service Advertising
National Media Survey Reveals Top Social IssuesWASHINGTON – U.S. television media directors note that despite the...
 
Otilia O
Otilia O posted a blog entry
Mpower Media Empowers Small Businesses – New Rate Finder Puts Control of Their Advertising Rates Back Into Their Hands
TULSA, Okla. – For over a decade Mpower Media has been the small business’s answer to an advertising field swarming...
 
Otilia O
Otilia O posted a blog entry
GroupM and Yahoo! Ink Branded Content Deal
New Partnership Will Create and Distribute Online Programming for Major MarketersNEW YORK & SUNNYVALE, Calif. –...
 
Otilia O
Otilia O posted a blog entry
Dynamic Logic Releases Creative Best Practices for Driving Online Ad Effectiveness and Maximizing Brand Impact
Complete Findings of New Study to be Unveiled during Joint Webinar with AAAA’s on October 27NEW YORK – Millward...
 
Otilia O
Otilia O posted a blog entry
comScore Named a Winner of 2009 Chicago Innovation Awards for Ad Effx
Revolutionary Tool for Measuring the Effectiveness of Online Ad CampaignsChicago, IL – comScore, Inc. (NASDAQ: SCOR), a...
 
Otilia O
Otilia O posted a blog entry
Nielsen Selected to Provide Online Currency for the U.K. Digital Industry
Landmark UKOM Appointment Reflects Nielsen Expertise in Setting Standard For Internet Measurement Across the GlobeNEW YORK...
 
Otilia O
Otilia O posted a blog entry
Ad Revenue 2009, Oct 8th In NYC, To Address New Monetization Strategies for Online Premium Publishers
Expanded Lineup of Top Tier Speakers And The Ad Revenue Conference Report Will Address Cutting Edge Practices To Increase...
 
Otilia O
Otilia O posted a blog entry
Zoom Media & ClubCom Bring UK Ad Sales in House and Names Jill Lee UK Ad Sales Director
LONDON – Zoom Media Corp. and its subsidiary, ClubCom International Limited, have struck an agreement with Boomerang...
 
Otilia O
Otilia O posted a blog entry
IAB Announces Winners Of MIXX Awards 2009, Celebrates Creativity in Interactive Advertising
49 Campaigns Win in 17 Categories; Best in Show Awarded to Tourism Queensland and CumminsNitro Brisbane for “The Best Job in...
 
Otilia O
Otilia O posted a blog entry
IKEA US Selects AOL Advertising for Company’s Display Advertising Campaign
NEW YORK – AOL announced that IKEA will work with AOL Advertising to design and execute a display advertising campaign...