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Topic: 7. Marketing

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Dean O
Dean O posted a blog entry
You might not use the web but they do – know your market
A small business owner mentioned to me that they didn’t think their target market were big on using the web for shopping...
 
Dean O
Dean O posted a blog entry
Podcasting in action – Groundswell Awards and Lion Brand Yarn
Here is an example of a podcast which contributed to increased sales. Forrester’s Groundswell award winner for B2C...
 
Dean O
Dean O posted a blog entry
Net neutrality and your business
In previous posts we have talked about net neutrality and how it affects our freedom on the internet. What does net neutrality...
 
Dean O
Dean O posted a blog entry
New media and live events: before, during and after the show
Trade shows and conferences are exciting to attend. Lots of people to talk to. So many things to look at. New ideas to grasp...
 
Dean O
Dean O posted a blog entry
Net neutrality: freedom of speech and freedom to hear
Net neutrality not only gives you freedom of speech but also freedom to hear. Or read…or watch…or share points of...
 
Dean O
Dean O posted a blog entry
How to make web video work
According to many sources, web based video is hot and getting hotter. But that doesn’t mean that all videos will be...
 
Dean O
Dean O posted a blog entry
Internet ads overtake TV in the UK
Does this article in the Guardian from the U.K., indicate what we can expect in the near future for Canada? Internet...
64 days ago BRASSmedia | Topics: 3. Web 2.0, 7. Marketing
 
Dean O
Dean O posted a blog entry
Digital advertising up – print ads down:eMarketer report
Breaking news! Big surprise! (sorry about the sarcasm! – well, not really!) According to this report from eMarketer,...
 
Dean O
Dean O posted a blog entry
Podcasting into the mainstream: extreme audience growth expected
A recent report from eMarketer forecasts extreme audience growth for podcasts. eMarketer projects that US podcast audience...