Dorothy L as self-esteem, women, sexuality, health, relationships, Trust, abuse, teens, Confidence, self-acceptance

How Google Might Differentiate Between Trust and Authority
We can differentiate between trust and relevance where trust is attributed to the domain whereas relevance comes from having backlinks from sites that have similar content who also have backlinks from relevant sites.Other useful notions to consider are...

5 Ways to Sell Social Media to Your Boss
Here are some suggestions for ways other companies have used social media tools. Consider how these could apply to your business. Be creative and don't think about what you could do - think about what your customers want.

Google's Schmidt Says Internet 'Cesspool' Needs Brands - Advertising Age - MediaWorks
But what is a brand? Traditional brands don't always work in the age of the individual publisher and content producer. Trust is critical

EQUAL Views for October 7, 2008
Welcome to “EQUAL Views: Every Quadrant Under a Lense”, a new daily column at Joe-Perez.com. Subscribe to the RSS feed or get it delivered by e-mail.Inquiry: What’s Going On?Matthew Fox, a male feminist who rediscovered the noble warrior:...