MyBlogLog - Steve Yastrow : New with me

Steve Yastrow posted a blog entry

Mon, 13 Oct 2008 22:02:50 -0700

Mozart’s Brand Harmony Lesson
Last Sunday, after a weekend that included two trips to the theater, I wrote a post about how Murakami’s Kafka on the...
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Steve Yastrow posted a blog entry

Sun, 12 Oct 2008 13:22:38 -0700

You can’t multi-task
Last month I wrote a newsletter article called “We are not multi-taskers.” We are really only capable of doing one...
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Steve Yastrow posted a blog entry

Fri, 10 Oct 2008 13:08:31 -0700

It’s not all bad
Yes, the economic news is bad. Yes, many companies are hurting. Yes, there is panic. But … I can’t help but...
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Steve Yastrow posted a blog entry

Mon, 06 Oct 2008 23:00:38 -0700

Newsletter: Moments with Presence
Today’s issue of my newsletter is called Moments with Presence. The basic idea: Your customers live half a million...
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Steve Yastrow posted a blog entry

Sun, 05 Oct 2008 21:50:32 -0700

Don’t miss the chance (for) encounter
Two fabulous Chicago theater experiences this weekend: Steppenwolf’s adaptation of Haruki Murakami’s Kafka on the...
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Steve Yastrow posted a blog entry

Wed, 01 Oct 2008 20:43:59 -0700

Subscribers Rule - Exact Target
Last week I had the privilege to speak at Exact Target’s Connections ‘08 user conference. Exact Target is the...
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Steve Yastrow posted a blog entry

Tue, 30 Sep 2008 21:18:52 -0700

Niche campaign marketing
Sarah Silverman for “The Great Schlep” (www.thegreatschlep.com) in which she asks Jewish college kids to persuade...
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Steve Yastrow posted a blog entry

Tue, 30 Sep 2008 20:47:14 -0700

From the Museum of Badvertising: hotels.com
Can anyone explain this ad to me? What in the world are they trying to say? What in the world were they thinking? ...
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Steve Yastrow posted a blog entry

Thu, 25 Sep 2008 19:45:26 -0700

Turn the downturn into rounding error
(I published this post in June on tompeters.com. The news of the past few weeks encouraged me to republish it here.) The U.S....
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Steve Yastrow posted a blog entry

Tue, 23 Sep 2008 04:49:23 -0700

The Apple Farmer
Here’s a link to the newsletter I sent out today, focusing on the disproportionate focus companies have on acquiring new...
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