I love marketing new online startups. It's an amazing opportunity to connect millions of appreciative users to a "m... more

I love marketing new online startups. It's an amazing opportunity to connect millions of appreciative users to a "must have" online product or service.

I've led marketing at ventures all the way from inception to IPO - attracting over 30 million users between them (see http://www.linkedin.com/in/seanellis). And while luck is certainly important - a data driven, systematic, iterative approach significantly improves the chances of success.

I'm continuing to optimize my startup launch process through focused short-term Interim VP Marketing assignments - and sharing my findings in my blog at www.startup-marketing.com.

Check out my latest project Xobni (www.xobni.com), where I serve as Interim VP Marketing. Xobni transforms Microsoft Outlook into a social network by giving you a new contact-based view into your inbox (which is Xobni spelled backwards). You'll wonder how you ever lived without it. But you'll have to wait a bit; Xobni is still in private beta.