MyBlogLog - green_star : New with me

green_star posted a blog entry

Mon, 23 Nov 2009 10:56:57 -0800

Google Buys Teracent
Google has purchased Teracent – and in the news story in the New York Times it gave this description of the...
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green_star posted a blog entry

Mon, 16 Nov 2009 15:22:18 -0800

The Iframe Tax: The Iframe Tag versus the Javascript Ad Tag
Ad networks and ad servers often provide a choice of tag types to their publishers/users: iframe or javascript. in the case of...
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green_star posted a blog entry

Wed, 11 Nov 2009 12:41:48 -0800

CPMatic Platform Now Has 94 Percent US Reach
CPM Advisors operates the CPMatic.com advertising platform which allows marketers to buy optimized display advertising, and our...
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green_star posted a blog entry

Sat, 31 Oct 2009 23:10:53 -0700

Now buying ads on Google Exchange (Doubleclick 2.0)
It took a few days of back and forth with the Google folks to make sure the clicktracking macros were set up correctly, our...
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green_star posted a blog entry

Thu, 29 Oct 2009 10:08:25 -0700

Online Advertising Company Names Starting with Ad-
After seeing a tweet from Jonathan Mendez about 22 companies exhibiting at the upcoming ad:tech New York starting with Ad-, we...
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green_star posted a blog entry

Mon, 26 Oct 2009 23:28:48 -0700

Media Buying for Ad Networks
We recently had an ad network start buying via out CPMatic.com ad buying platform – even though we are already connected...
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green_star posted a blog entry

Thu, 22 Oct 2009 13:52:29 -0700

Embracing Ad Exchanges and Real-Time Bidding
I read with interest recently that the brightest spot in the earnings release for New York Times was the performance of...
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green_star posted a blog entry

Fri, 16 Oct 2009 17:17:37 -0700

CPM vs. CPA – New Hybrid Performance Model Needed
Having a name like CPM Advisors (we often like to go by CPMa if you hadn’t noticed) and being a company that for the most...
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green_star posted a blog entry

Thu, 15 Oct 2009 11:18:24 -0700

CPMa CEO to speak at Content Revenue Strategies Panel in New York
CPM Advisors’ CEO, Rob Leathern, will speak at the Content Revenue Strategies (CRS) show being put on concurrently with...
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green_star posted a blog entry

Tue, 13 Oct 2009 14:13:56 -0700

CPMatic Now Approved to Serve into Google Content Network
CPM Advisor’s CPMatic system has been approved to serve ads into the Google Content Network. If using the advertising...
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green_star posted a blog entry

Mon, 12 Oct 2009 22:44:14 -0700

Newspapers Look Very Different Online
Our CEO happened to spot a mistrafficked ad on the Chicago Sun-Times website this past weekend when looking for information...
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green_star posted a blog entry

Fri, 09 Oct 2009 12:01:58 -0700

More Television vs. Online “revenue per user hour”
Our CEO, Rob Leathern, wrote an article on InternetEvolution.com about user value per hour recently in which he presented...
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