MyBlogLog - peterkorchnak : New with me

peterkorchnak posted a blog entry

Wed, 06 Jan 2010 11:41:28 -0800

Eyeballs vs. hearts-and-minds marketing
When prompted to define sustainable marketing, I often use the contrast between eyeballs and hearts-and-minds...
submitted by peterkorchnak

peterkorchnak posted a blog entry

Mon, 04 Jan 2010 16:15:04 -0800

Applying positive psychology in marketing
Positive psychology keeps cropping up on my radar, whether it be through works like Flow: The Psychology of Optimal Experience...
submitted by peterkorchnak

peterkorchnak posted a blog entry

Thu, 31 Dec 2009 23:01:20 -0800

Happy New Year!
According to one Slovak saying, how you spend your New Year’s Day is how you’ll spend your entire year. As a...
submitted by peterkorchnak

peterkorchnak posted a blog entry

Thu, 31 Dec 2009 11:04:58 -0800

Sustainable business as an end in itself: Extrinsic vs. intrinsic goals in marketing
Goal setting is a basic step in developing your marketing strategy – you need to know what you’re aiming to achieve...
submitted by peterkorchnak

peterkorchnak posted a blog entry

Sun, 27 Dec 2009 01:58:08 -0800

Blogging elsewhere
Republished posts (oldies but goodies) “Cause marketing and social sustainability”, Part 1 and Part 2, 3BL Media...
submitted by peterkorchnak

peterkorchnak posted a blog entry

Thu, 24 Dec 2009 01:21:24 -0800

So this is Christmas
I, my family, the Sustainable Marketing Blog, and Semiosis Communications are celebrating Christmas today and tomorrow. It...
submitted by peterkorchnak

peterkorchnak posted a blog entry

Wed, 23 Dec 2009 13:48:01 -0800

Management- vs. employee-driven community involvement
Integrating cause marketing into your company’s strategic core makes for the right start toward building a triple bottom...
submitted by peterkorchnak

peterkorchnak posted a blog entry

Fri, 18 Dec 2009 01:00:58 -0800

Book review: “The Whuffie Factor: Using the Power of Social Networks to Build Your Business”
If you’ve spent at least a few months reading blogs about social media (Tara missrogue Hunt writes one —...
submitted by peterkorchnak

peterkorchnak posted a blog entry

Wed, 16 Dec 2009 02:32:31 -0800

Cause marketing and social sustainability, Part 2
Even though from the social sustainability standpoint its shortcomings outweigh its advantages, cause marketing has its place...
submitted by peterkorchnak

peterkorchnak posted a blog entry

Tue, 15 Dec 2009 02:32:32 -0800

Cause marketing and social sustainability, Part 1
With the holiday shopping season nearing its holy climax, what better time to evaluate from the business perspective the...
submitted by peterkorchnak

peterkorchnak posted a blog entry

Mon, 14 Dec 2009 01:56:02 -0800

Green as a luxury? Premium pricing and conspicuous consumption
A theme has emerged from my conversations with Portland real estate professionals: fearing overspending, home buyers these days...
submitted by peterkorchnak

peterkorchnak posted a blog entry

Sat, 12 Dec 2009 02:41:03 -0800

The (un)sustainability of pop-up retail: Downtown Portland, Oregon
The latest Portland Development Commission e-newsletter is touting pop-up shops (temporary retail spaces) in downtown Portland,...
submitted by peterkorchnak

peterkorchnak posted a blog entry

Fri, 11 Dec 2009 01:04:08 -0800

Book review: “Influence: Science and Practice”
“With the sophisticated mental apparatus we have used to build world eminence as a species, we have created an...
submitted by peterkorchnak

peterkorchnak posted a blog entry

Thu, 10 Dec 2009 02:31:12 -0800

Beyond 2020 returns with the theme “Growing the choir: Engaging business leaders in sustainability”
The Beyond 2020 sustainability unconference returns Thursday, January 21st, 2010, with the theme “Growing the choir:...
submitted by peterkorchnak

peterkorchnak posted a blog entry

Wed, 09 Dec 2009 02:07:18 -0800

Choice or no choice: Is that really the question?
Just as I was getting ready to revive the Solutions for Sustainable Consumption series with a post about offering consumers a...
submitted by peterkorchnak

peterkorchnak posted a blog entry

Tue, 08 Dec 2009 02:19:40 -0800

Objections? Play into them!
It happens: something about you or your product raises eyebrows, turns noses, or raises other objections. There are a number of...
submitted by peterkorchnak

peterkorchnak posted a blog entry

Mon, 07 Dec 2009 02:12:14 -0800

Report: Sustainable Brands Boot Camp – The Changing Consumer Marketplace
Last Friday’s third session of Sustainable Life Media’s Sustainable Brands Boot Camp* revolved around the green...
submitted by peterkorchnak

peterkorchnak posted a blog entry

Sat, 05 Dec 2009 01:50:30 -0800

How two local businesses defy conventional wisdom and do well
Two recent experiences have made me question conventional wisdom. A co-owner of a small business, which is a seasonal activity...
submitted by peterkorchnak

peterkorchnak posted a blog entry

Fri, 04 Dec 2009 01:00:02 -0800

Book review: “It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business Is Driven by Purpose”
I am suspicious of books with an author photo on the cover because they tend to be rather self-centered and congratulatory....
submitted by peterkorchnak

peterkorchnak posted a blog entry

Thu, 03 Dec 2009 02:29:08 -0800

Positioning from the systems thinking perspective
Positioning = “the process by which marketers try to create an image or identity in the minds of their target market for...
submitted by peterkorchnak

peterkorchnak posted a blog entry

Tue, 01 Dec 2009 11:26:37 -0800

Word-play business names
Having recently worked on a brand-naming project, my eye has been attuned to company names around me. Out of the many, the ones...
submitted by peterkorchnak

peterkorchnak posted a blog entry

Fri, 27 Nov 2009 01:23:46 -0800

Why I don’t buy Buy Nothing Day
Today is Buy Nothing Day, “an international day of protest against consumerism observed by social activists”,...
submitted by peterkorchnak

peterkorchnak posted a blog entry

Thu, 26 Nov 2009 01:56:49 -0800

The soul blossom
“Gratitude is the fairest blossom which springs from the soul.” — Henry Ward Beecher Thank you for reading. Thank you for...
submitted by peterkorchnak

peterkorchnak posted a blog entry

Wed, 25 Nov 2009 01:08:05 -0800

Design and build with lovability in mind
My recent challenge to coin the one rule of sustainability yielded more than 100 responses. The Wordle of all the submissions...
submitted by peterkorchnak

peterkorchnak posted a blog entry

Mon, 23 Nov 2009 01:53:30 -0800

Participatory sustainable property development: MotiveSpace Coalition
Participatory [fill in the blank] involves and engages community members and other stakeholders in creating something they will...
submitted by peterkorchnak