Zena Weist is a Digital Practitioner and Social Media Strategist with over 14 years of online marketing expertise i... more

Zena Weist is a Digital Practitioner and Social Media Strategist with over 14 years of online marketing expertise including executive leadership in digital start-ups, account management with interactive agencies and client-side roles in online brand engagement, project management, and web implementation with Sprint, Hallmark and, currently, EMBARQ.

Conversationally speaking: Zena Weist (pronounced: Zee nah, Weest) I'm passionate about conversational marketing. I started this blog to keep track of my thoughts on all things social networking. Social networking sites as all social media apps help keep the customers in the foreground. In my profession, I'm interested in online customer advocacy - Searching for that euphoric seamless blend of offline/online superior customer experience regardless of the touchpoint. Currently immersed in online brand marketing, socnet marketing, online brand and corporate identity strategy, and integrated marketing initiatives.