My goal is to help connect brands with their key customers in meaningful ways. That includes using traditional and ... more

My goal is to help connect brands with their key customers in meaningful ways. That includes using traditional and non-traditional PR strategies and, when available, integrating PR efforts with offline advertising and digital campaigns to present clear, consistent, compelling messages.

I believe a PR agency or PR department should work to become indispensible to the brands it represents. It should serve as trusted counsel and constantly bring new, game-changing ideas to the table.

I've had the opportunity to help shape communications strategies and manage their executions for a variety of big brands, including The Home Depot, Coldwell Banker, Sealy, EMBARQ, InterCall and Healthtex. I've generated a multitude of positive media stories for my clients in high profile media outlets, including The Today Show, Good Morning America, CNN, People magazine, The New York Times, Associated Press, Real Simple, O at Home, Domino, Veranda and The Chicago Tribune.