MyBlogLog - James Hipkin : New with me

James Hipkin posted a comment

Thu, 12 Nov 2009 08:58:53 -0800

The Geometry of Social Media - Why Triangles Rule | Social Media Marketing | Social Media Consulting - Convince & Convert
The relationship between the customer and the brand is, and always will be, a commercial relationship where value is exchanged for value. One form of value, that you are pointing out here, is facilitating the interaction between like minded customers....
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Wed, 11 Nov 2009 12:37:15 -0800

Five Pillars for Business Innovation
Innovation in business isn’t accidental. It’s the result of conscious decisions made be leadership to create and...
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Mon, 09 Nov 2009 13:57:32 -0800

Social Media Best Practices – 7 Steps to Success
Social Media – 7 Steps to Success View more documents from James Hipkin. a a
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Thu, 22 Oct 2009 10:20:36 -0700

Should B to B Marketing Departments Support Sales Departments?
Last week I presented some thoughts on Customer Marketing to the BMA Product Marketing Round Table in Silicon Valley. It was a...
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Mon, 19 Oct 2009 13:46:47 -0700

5 Priorities for Customer Marketing in a Challenging Economy
I had the opportunity last week to present Customer Marketing in a Challenging Economy to the BMA Product Management Round...
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Mon, 28 Sep 2009 17:00:00 -0700

Engagement – The Key to Effective Marketing Communication
Tell me, I’ll forget. Show me, I’ll remember. Involve me, I’ll understand. – Chinese Proverb You are...
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Mon, 14 Sep 2009 16:30:36 -0700

What Conductors Can Teach Us About Leadership
Leadership is very personal. There isn’t a right or a wrong way to do it. I’ve seen many styles and almost all have...
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Tue, 08 Sep 2009 11:25:29 -0700

5 Ways Small Business Can Use Customer Marketing to Grow
Small businesses don’t have big budgets. Small business needs to look for low-cost opportunities to compete and grow....
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Fri, 28 Aug 2009 11:51:54 -0700

How Small Businesses Can Use Social Media to Build Customer Loyalty
Customer loyalty is a key aspect of sustained, profitable growth. Spending valuable resources to acquire new customers just to...
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Thu, 30 Jul 2009 12:14:14 -0700

Catering to Moderate and Light Category Users - A Fool’s Errand
A mistake frequently made by marketers is catering to moderate and light category users. Be careful. It’s a fool’s...
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Thu, 23 Jul 2009 00:15:00 -0700

What Customer Experience Mapping and Canoeing Have in Common
I grew up in Manotick, Ontario on an island in the Ridaeu River. I’m not trying to get all Huck on you but this...
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Wed, 22 Jul 2009 00:30:00 -0700

Innovation and Change - Or 7 Ways to Exit the Insanity Trap
The definition of insanity is doing the same thing repeatedly and expecting a different result. If you are guilty of this, here...
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Wed, 15 Jul 2009 00:15:20 -0700

Being Wrong - Innovation from the Outside In
Constantly learning has kept me young. It’s also a lot of fun. I’ve learned a behavior that really helps with...
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Mon, 13 Jul 2009 17:00:00 -0700

Use a Reveal Strategy for More Effective Advertising Online
I met @jfouts today for coffee. A wonderful person. We had a stimulating conversation. One of the things we spoke about was the...
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Thu, 09 Jul 2009 09:46:44 -0700

Loyal Customers and Loyal Employees - Two Peas in a Pod
We write about how to use marketing to affect customer relationships a lot but there is another way to influence customer...
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Mon, 06 Jul 2009 07:50:00 -0700

Data-Driven Insight - More Effective Customer Relationship Marketing
Consumer research helps us understand consumer attitudes in aggregate. But, generally speaking, consumer research is a...
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