MyBlogLog - Engago T : New with me

Engago T posted a blog entry

Sun, 20 Dec 2009 10:14:38 -0800

Morphing from a project to a product company is a management, marketing and sales challenge
Originating as a project company Many software companies have started out as project companies specialized in a specific field...
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Engago T posted a blog entry

Fri, 18 Dec 2009 12:13:59 -0800

Just call your baby – Brand naming
The (brand) name when a new baby is to be born Every once in a while a new product or service is defined, then created and...
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Engago T posted a blog entry

Wed, 16 Dec 2009 11:21:33 -0800

The biggest branding sin of all are “Me too” products
When product management or company management is convinced they need a “Me too” product or solution, the company is doomed...
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Engago T posted a blog entry

Mon, 14 Dec 2009 09:00:56 -0800

Is Google showing us online ads are not effective?
Astonishing: In order to promote their Chrome browser in the UK, Google uses billboards and free newspapers. Not just one small...
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Engago T posted a blog entry

Sun, 13 Dec 2009 09:38:27 -0800

The 25 conference requirements for salesmen
Initially the main goals of conferences are to learn about new methods and techniques from colleagues and vendors and allowing...
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Engago T posted a blog entry

Fri, 11 Dec 2009 09:25:37 -0800

You Are Eliminated ! is common in the complex B2B sale
Reality TV series are hard The horrifying phrase contestants of reality television series like Big Brother, Americas’ Next...
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Engago T posted a blog entry

Wed, 09 Dec 2009 09:54:51 -0800

The shift from outbound to inbound marketing is bound to happen
Outbound marketing decay With Direct Marketing response rates dropping to a historic low and with success rates in the low...
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Engago T posted a blog entry

Mon, 07 Dec 2009 10:46:12 -0800

The 7 great pretenders on trade shows wasting your time
All kinds of people come to tradeshows – even to business trade shows: - The real decision makers - The influencers - The...
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Engago T posted a blog entry

Sat, 05 Dec 2009 11:48:15 -0800

Why should a new client get a discount?
Customers expect discounts It is always a joy and a thrill to acquire a new customer, due to the excitement for the potential...
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Engago T posted a blog entry

Thu, 03 Dec 2009 10:24:49 -0800

Why Google has become your main competitor in Sales !
The purpose of emails, calls, webinars and meetings Do you bring more value to the table than Google? If so then you can send...
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Engago T posted a blog entry

Tue, 01 Dec 2009 12:18:45 -0800

Priceless or not? The brand name with hidden 3 letter word
When we started the planning for the web service, we also took time to define a name based upon ‘Leads’. We exchanged it in...
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Engago T posted a blog entry

Sun, 29 Nov 2009 11:46:34 -0800

Le Marketing is French
Although ‘marketing’ is an English (American ?) word it are the French who have been the first and maybe still the best in...
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Engago T posted a blog entry

Fri, 27 Nov 2009 09:43:07 -0800

IKEA takes a walk on the wild side: Social Media marketing
IKEA is a company that dares to experiment with Social Media Marketing: they took a walk on the wild side with social media...
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Engago T posted a blog entry

Thu, 26 Nov 2009 11:25:10 -0800

Take a walk on the wild side: Social Media Marketing
The bigger the company the more cautious for experimenting with new methods in marketing and sales and thus they will use the...
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Engago T posted a blog entry

Tue, 24 Nov 2009 12:10:34 -0800

Unbearable silences during meeting potential customer
During any conversation a moment of silence can happen. Even during a meeting with a potential customer or a client. There is...
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Engago T posted a blog entry

Sun, 22 Nov 2009 10:15:07 -0800

Test Google Website Optimizer: knowing your best home page
Although we believe in our product (and our customers seem to do so too), we feel the path from website visitor -> to free...
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Engago T posted a blog entry

Fri, 20 Nov 2009 11:32:53 -0800

The 7 benefits of asking to understand your customer
Did you or do you understand the problem of the customer that he just explained? Most people (even in Sales) don’t listen...
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Engago T posted a blog entry

Wed, 18 Nov 2009 12:58:33 -0800

Your content marketing will not take off immediately: Houston we have a problem
PR or Press releases used to be the main non-advertising method of sending out a marketing message: A controlled one-way...
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Engago T posted a blog entry

Mon, 16 Nov 2009 10:08:22 -0800

The ruleless Word Of Mouth can be off- and online
In Brains on Fire Spike Jones claims that “Remember, 90% of word of mouth happens OFFLINE” However as there are both: -...
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Engago T posted a blog entry

Sat, 14 Nov 2009 10:18:48 -0800

Consultants are the best marketing and salesmen
Market research: jumping on the hype Whenever a new hype emerges, consultants pop up like mushrooms, portraying themselves as...
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Engago T posted a blog entry

Thu, 12 Nov 2009 09:19:11 -0800

People and technology get better in blocking out content (ads)
Interruptive marketing gets blocked Technology gets ever better in blocking out content that we don’t want: - TV recorders...
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Engago T posted a blog entry

Tue, 10 Nov 2009 10:44:28 -0800

Don’t posh with your Porsche while selling
After years of success in sales, you want to treat yourself by having one or more luxury goods: a Porsche, an expensive watch,...
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Engago T posted a blog entry

Sun, 08 Nov 2009 10:40:23 -0800

Should you take ‘No’ as final in Sales?
In any sales deal there comes a point where the potential customer will tell you about the deal: Yes or No. Never ever take the...
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Engago T posted a blog entry

Fri, 06 Nov 2009 11:48:58 -0800

The management of an accidental one hit wonder company
One hit wonders are known in the record industry when a singer or a band scores a world wide hit and all the subsequent records...
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Engago T posted a blog entry

Wed, 04 Nov 2009 15:40:14 -0800

Don’t despair if The Stig in Sales is your Competitor
You’d better not encounter The Stig in Sales. The Stig is the best salesman in your business. However as he is only...
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