MyBlogLog - Brand Guy : New with me

Brand Guy posted a blog entry

Mon, 13 Oct 2008 07:27:24 -0700

Wall Street soars as government pledges bank aid
NEW YORK - Wall Street is snapping back from last week’s devastating losses on growing hopes the stock market will...
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Brand Guy posted a blog entry

Sun, 12 Oct 2008 06:45:47 -0700

Why Some Brands Cheer a Sour Economy
It is a good time to be McCormick spices. While not the sexiest of brands, “The taste you trust” is positioned...
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Brand Guy posted a blog entry

Sat, 11 Oct 2008 05:10:11 -0700

GE under siege
By Geoffrey Colvin, senior editor at large, and Katie Benner, writer (Fortune Magazine) — When Warren Buffett went to bed...
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Brand Guy posted a blog entry

Fri, 10 Oct 2008 03:53:25 -0700

Gum Category Embraces Germ Warfare
Germ-killing gum anyone? Mentos Pure Fresh gum, launching next year, will include green tea extract that kills the bacteria...
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Brand Guy posted a blog entry

Wed, 08 Oct 2008 05:18:30 -0700

Coldwell Banker Drops Home Prices to Lure Buyers
Coldwell Banker Real Estate on Friday will launch a 10-day event that will reduce prices on homes for sale by up to 10% in most...
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Brand Guy posted a blog entry

Tue, 07 Oct 2008 04:51:23 -0700

Cause-Related Marketing Generates Double-Digit Sales Gains
Just in time for the onslaught of October’s pink ribbons, Cone Inc. is releasing its latest data on the effectiveness of...
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Brand Guy posted a blog entry

Sat, 04 Oct 2008 04:37:53 -0700

Employers cut jobs by most in more than 5 years
WASHINGTON - Employers slashed payrolls by 159,000 in September, the most in more than five years, a worrisome sign that the...
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Brand Guy posted a blog entry

Fri, 03 Oct 2008 04:30:29 -0700

How Social Media Work For Coke, Newell Rubbermaid
Outside of Silicon Valley, use of social media is still a relatively new frontier even for large companies, and direct ROI...
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Brand Guy posted a blog entry

Tue, 23 Sep 2008 03:30:27 -0700

“Sneak peek” at new branding book
September 23, 2008 A web site was developed to support the launch of a new branding book earlier this week. The title is called...
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Brand Guy posted a blog entry

Sun, 21 Sep 2008 04:42:23 -0700

Brown Bagging It Becomes Fashionable
\ Noting a shift in consumer behavior, food giants like Kraft and ConAgra are targeting new launches at lunches. Brown bagging...
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Brand Guy posted a blog entry

Fri, 19 Sep 2008 05:15:09 -0700

Techno Brands Lodge Firmly In Global Top 10
by Karl Greenberg In at least one respect, Interbrand’s 2008 Best Global Brands Report, released today, is dated. Among...
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Brand Guy posted a blog entry

Thu, 18 Sep 2008 04:08:23 -0700

Study: Stores Brace For Worst Holiday Since 1991
by Sarah Mahoney A new forecast isn’t just predicting a lousy holiday for retailers, it’s calling for the weakest...
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Brand Guy posted a blog entry

Wed, 17 Sep 2008 04:14:57 -0700

St. Pauli Girl Starts Model Search

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Brand Guy posted a blog entry

Tue, 16 Sep 2008 04:17:28 -0700

BoA Should Tell Customers Why It Bought Merrill
by Karl Greenberg The Monday shocker that two cornerstones of the U.S. financial services industry–Lehman Brothers and...
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Brand Guy posted a blog entry

Mon, 15 Sep 2008 04:44:19 -0700

Vizio Rebrands, From Discount/Value To High End/Affordable
by Laurie Sullivan Vizio, the fastest-growing U.S. HDTV company, has shifted gears to focus its marketing–from discount...
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