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Know Some Facts about Search Engine Spam There is a very thin line of difference between search engine optimisation practised by white collars and black hats. Most of the spammers use various black tricks to outrun the real white collars work. So it better to learn the difference between white-hat and black-hat techniques. The first thing to know is what is considered as spam? It has been defined by most of the search engines as the pages created deliberately to trick the search engine by offering inappropriate or poor quality search results. It is always advisable for every site owner to ask certain questions related to its content and their various optimisation techniques. The site owners should be aware that the content of the site greatly benefits the target audience and site browsers whereas it is not only for getting page ranks in the search engines. Here are some of the ways of search engine spam Keywords unrelated to site Redirects Keyword stuffing Mirror/duplicate content Tiny Text Doorway pages Link Farms Cloaking Keyword stacking Gibberish Hidden text Domain Spam Hidden links Mini/micro-sites Page Swapping (bait &switch) Typo spam and cyber squatting Major search engines take spam seriously and put in great efforts to eliminate spam techniques. We can also find a thin line between optimisation and over optimisation. Thus, aggressive and sophisticated techniques need to be applied for removing this type of spamming. So if you are going spamming then always remember that in the long run it is not beneficial and it seems that you are not going for page rank. Just has been also proven that aggressive marketing is done in businesses such as gambling, casino, travel, wine and other products compare to other less-competitive categories. There are certain ways to report search engine spam All the major search engines such as Google, MSN and Yahoo have dedicated spam reporting systems in place and you can know more by just visiting the sites. A site is considered as spam when it uses techniques in a determined manner to subvert the search engine’s algorithms, to artificially inflate their search engine ranking and if they are caught then nobody can help them out. www. topsemseo. blogspot. com

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