I'm a transplant from Colorado via California. I spent the DotCom years in Silicon Valley doing the geek chic thing... more

I'm a transplant from Colorado via California. I spent the DotCom years in Silicon Valley doing the geek chic thing. Stoughton isn't my hometown, but it's my home now. It's close enough to Madison that people know that "chic" rhymes with "geek," but far enough away that my daily commute is filled with cornfields and cows instead of cars.

Natural search (SEO) is my love. In an industry full of theory & gray areas, I strive to find concrete, relevant data. Decisions without data are stabs in the dark. It all starts with a site's structure.