MyBlogLog - Derrick Daye : New with me

Derrick Daye posted a tweet

Tue, 22 Dec 2009 21:45:13 -0800

Brand Naming: Context Counts: “Naming a company Google or Squidoo or Blueturnip in the dot-com world isn’t w... http://twurl.nl/dvpp4t
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Derrick Daye posted a blog entry

Tue, 22 Dec 2009 21:11:00 -0800

Brand Naming: Context Counts
“Naming a company Google or Squidoo or Blueturnip in the dot-com world isn’t weird. It’s the equivalent of naming your...
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Derrick Daye posted a tweet

Mon, 21 Dec 2009 21:16:10 -0800

CMO Leadership and Corporate Growth: The CMO’s job is simple—to drive growth, right? As Lou Gerstner ex-IB... http://twurl.nl/5pyvtf
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Derrick Daye posted a blog entry

Mon, 21 Dec 2009 21:15:57 -0800

CMO Leadership and Corporate Growth
The CMO’s job is simple—to drive growth, right? As Lou Gerstner ex-IBM and American Express CEO once put it: the role of...
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Derrick Daye posted a tweet

Sun, 20 Dec 2009 21:52:52 -0800

Brand Focus Leads to Power and Profits: Building a brand and building a profitable brand are two different thin... http://twurl.nl/gfcm7v
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Derrick Daye posted a blog entry

Sun, 20 Dec 2009 21:10:00 -0800

Brand Focus Leads to Power and Profits
Building a brand and building a profitable brand are two different things. Take Sony, for example. If you did a survey, you...
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Derrick Daye posted a tweet

Fri, 18 Dec 2009 21:38:42 -0800

The Cadillac of Brand Naming: It’s the Cadillac of crossovers,” said the ads from Cadillac as it introduced... http://twurl.nl/ts7gfx
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Derrick Daye posted a blog entry

Fri, 18 Dec 2009 21:10:00 -0800

The Cadillac of Brand Naming
It’s the Cadillac of crossovers,” said the ads from Cadillac as it introduced its SRX vehicle for 2010. No longer is...
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Derrick Daye posted a tweet

Thu, 17 Dec 2009 21:46:19 -0800

Neuro-Marketing's Limits on Advertising Creativity: As a cognitive anthropologist, who some 20 years ago trade... http://twurl.nl/rzy1o8
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Derrick Daye posted a blog entry

Thu, 17 Dec 2009 21:10:00 -0800

Neuro-Marketing's Limits and Advertising Creativity
As a cognitive anthropologist, who some 20 years ago traded backpack and quinine for Dramamine and a Hartmann three-suitor, I...
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Derrick Daye posted a tweet

Thu, 17 Dec 2009 02:10:42 -0800

Fix the Product, Then the Perception: Business is off 40%. You lost $9 million last year, compared with a $7... http://twurl.nl/ennrev
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Derrick Daye left a message for

Wed, 16 Dec 2009 22:52:52 -0800

Google SEO
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Derrick Daye posted a blog entry

Wed, 16 Dec 2009 21:10:00 -0800

Fix the Product, Then the Perception
Business is off 40%. You lost $9 million last year, compared with a $7 million profit the year before. Average age of your...
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Derrick Daye posted a tweet

Wed, 16 Dec 2009 03:43:26 -0800

Forgiveness and the Tiger Woods Brand: Tiger Woods as super-athlete cum Human Brand, resonates with values that ... http://twurl.nl/86hqnk
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Derrick Daye posted a blog entry

Tue, 15 Dec 2009 21:10:00 -0800

Forgiveness and the Tiger Woods Brand
Tiger Woods as super-athlete cum Human Brand, resonates with values that sports fans and non-sports fans adore: skill, planning...
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Derrick Daye posted a blog entry

Sun, 13 Dec 2009 21:09:28 -0800

Brand Naming: Get it Right or Get Forgotten
On my first real job (at General Electric in Schenectady, N.Y.) I noticed a consistent advertiser in the electrical...
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Derrick Daye posted a blog entry

Sun, 13 Dec 2009 21:08:14 -0800

Brand Naming: Get it Right or Get Forgotten
On my first real job (at General Electric in Schenectady, N.Y.) I noticed a consistent advertiser in the electrical...
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Derrick Daye posted a blog entry

Mon, 16 Nov 2009 21:10:00 -0800

How To Be A Good Advertising Client
The wisdom of David Ogilvy lives on in this reminder to client side marketers... How To Be A Good Client: 1. Emancipate your...
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Derrick Daye posted a blog entry

Mon, 16 Nov 2009 21:10:00 -0800

How To Be A Good Advertising Client
The wisdom of David Ogilvy lives on in this reminder to client side marketers... How To Be A Good Client: 1. Emancipate your...
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Derrick Daye posted a tweet

Mon, 16 Nov 2009 21:05:40 -0800

How To Be A Good Advertising Client: The wisdom of David Ogilvy lives on in this reminder to client side markete... http://twurl.nl/t2fxxu
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Derrick Daye posted a tweet

Sun, 15 Nov 2009 22:06:31 -0800

The Anti-laws of Luxury Marketing #18: 18. Don’t relocate your factoriesReducing cost prices is vital in the m... http://twurl.nl/0lhphj
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Derrick Daye posted a blog entry

Sun, 15 Nov 2009 21:10:00 -0800

The Anti-laws of Luxury Marketing #18
18. Don’t relocate your factories Reducing cost prices is vital in the mass consumer markets, and this often means relocating...
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Derrick Daye posted a blog entry

Sun, 15 Nov 2009 21:10:00 -0800

The Anti-laws of Luxury Marketing #18
18. Don’t relocate your factories Reducing cost prices is vital in the mass consumer markets, and this often means relocating...
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Derrick Daye posted a tweet

Sun, 15 Nov 2009 15:43:23 -0800

Brand Naming and Acronyms: An acronym is a pronounceable word formed from the initial letters of a name (WAC, fo... http://twurl.nl/myqjdj
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Derrick Daye posted a blog entry

Sat, 14 Nov 2009 21:10:00 -0800

Brand Naming and Acronyms
An acronym is a pronounceable word formed from the initial letters of a name (WAC, for Women's Army Corps), or formed by...
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