Derrick Daye
Last Login: 30th Jun 9:14 pm
I was born very young. I began my career as a broadcast journalist. Ventured into the PR and Ad Agency worlds. My f... more
I was born very young. I began my career as a broadcast journalist. Ventured into the PR and Ad Agency worlds. My focus now (and has been for some time) is on the discipline of branding. I enjoy helping large and small growth oriented companies design, manage and build brands that drive revenue through differentiated customer experiences.
That could mean delivering one or more of the following: brand audits, brand research, brand strategy, brand (re)positioning, brand architecture, brand identity, brand management, brand measurement, brand marketing, brand extension, brand education, internal brand building, brand building on the Internet/social media, "out-of-the-box" marketing, sensory branding and international speaking engagements with an emphasis on branding. We also help with customer touchpoint design.
I am most interested in expanding my universe of great people. Our blog, BrandingStrategyInsider.com has been a great tool for this.
Best wishes,
Derrick
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