MyBlogLog - bravenewme : New with me

bravenewme posted a blog entry

Sun, 20 Dec 2009 09:32:30 -0800

The Linear Limitations of Product Comparison Sites
In the run-up to the holidays, product- and price comparison sites are hotter than ever, with consumers looking for guidance in...
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bravenewme posted a blog entry

Wed, 16 Dec 2009 02:13:00 -0800

PPC Keyword Hijacking and Branding: BA Christmas Strike Case Study
With the announcement of the British Airways Christmas strike, it was only a matter of time before PPC ads of competitors...
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bravenewme posted a blog entry

Thu, 10 Dec 2009 02:57:24 -0800

2010 Search Predictions: Spectacular Crashes and Brilliant Case Studies
With the imminent merger of Yahoo and Bing and Google’s relentless product development and accelerated release...
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bravenewme posted a blog entry

Tue, 08 Dec 2009 03:59:18 -0800

Three Reasons to Love the Misunderstood Broad Match Keyword
The broad match keyword is possibly the most misunderstood keyword of all. Whereas some see it as a poor short-cut to paid...
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bravenewme posted a blog entry

Mon, 07 Dec 2009 07:21:59 -0800

SEO Tactics for Personalised Search
Google recently changed from an opt-in approach for personalised search results (for logged in users only) to an opt-out policy...
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bravenewme posted a blog entry

Wed, 02 Dec 2009 14:56:46 -0800

Google Prepares Webmasters for Page Loading Speed as a Search Engine Ranking Factor
In Google’s effort to help speed up the web, it’s putting more emphasis on page load speed. The latest addition to...
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bravenewme posted a blog entry

Mon, 30 Nov 2009 14:27:35 -0800

The Tough Love of Clear KPI’s and Actionable Reporting
With the vast amount of data available to digital marketeers where everything seem to matter and lead to some sort of insight,...
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bravenewme posted a blog entry

Wed, 25 Nov 2009 14:45:16 -0800

Forget Google and Bing – Is Apple the real Saviour of the Newspaper?
Ever since News Corp’s founder Rupert Murdoch earlier this month mentioned that he considered removing its sites from...
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bravenewme posted a blog entry

Thu, 19 Nov 2009 14:44:20 -0800

Social Media Analytics leads to Great Insights and Privacy Concerns
As a marketer I’m intrigued about the possiblity of tapping into people’s social graph, to understand more about...
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bravenewme posted a blog entry

Tue, 17 Nov 2009 14:45:44 -0800

Google Product Ads Lowers the Barriers of Entry to Paid Search
With its paid on performance model for the newly launched beta of product listing adverts, Google has the potential, in...
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bravenewme posted a blog entry

Sun, 15 Nov 2009 14:25:41 -0800

The Clutterfication of the Google Search Engine Results Page
Google has made a name for itself by providing the best search results, but also for having a pleasantly clean site without all...
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bravenewme posted a blog entry

Thu, 12 Nov 2009 01:40:47 -0800

Kooaba Makes Print Ads Digital for iPhone and Android
In the latest issue of Wired (US Edition) the magazine has teamed up with Kooaba to provide a new advertising experience. By...
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bravenewme posted a blog entry

Wed, 11 Nov 2009 03:05:50 -0800

The Last Days of the PPC Brand Bidding Affiliate Cowboys
At the end of September, Google decided to take drastic measure to crack-down on poor quality score landing pages. This had a...
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bravenewme posted a blog entry

Mon, 09 Nov 2009 05:58:30 -0800

The Flawed Concept of PPC Account History
If you’ve ever used any of the advertising platforms of Google, Facebook or MSN AdCenter, you’re probably also...
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bravenewme posted a blog entry

Thu, 05 Nov 2009 00:44:41 -0800

Paid Search Affiliate Marketing Guide – Affiliate Brand Bidding or Not?
For in-house search teams and agencies, paid search affiliates can either be the best of business partners that generates real...
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bravenewme posted a blog entry

Mon, 02 Nov 2009 01:43:52 -0800

International Paid Search Campaign Translation Toolkit
Translating paid search campaigns to local markets typically involve lobbing around excel files in various formats and versions...
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bravenewme posted a blog entry

Sun, 01 Nov 2009 04:37:12 -0800

Top Search Tools Library and Search Marketing News
If you like what I write, odds are you like what I read. Every day I skim through hundreds of blog posts and news articles...
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bravenewme posted a blog entry

Fri, 30 Oct 2009 03:45:24 -0700

Google AdWords Comparison Ads a Possible Game Changer
Google is constantly testing new ad formats, and the latest is a possible game changer for the finance sector and affiliate...
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bravenewme posted a blog entry

Tue, 27 Oct 2009 11:55:11 -0700

Is Google Social Search the Next Big Social Networking Site?
With Google Social Search the search engine giant takes a big leap towards becoming the master-key to unlocking the web of...
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bravenewme posted a blog entry

Tue, 20 Oct 2009 14:13:47 -0700

The Death of Yahoo Paid Search Inclusion gives Birth to a Fairer SERP
I welcome the recent announcement to close the Yahoo Paid Search Inclusion Program called Yahoo Search Submit Pro (SSP). With...
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bravenewme posted a blog entry

Mon, 19 Oct 2009 09:51:12 -0700

Google AdWords PPC Personalisation through Session-Based Broadmatch
Earlier this year Google introduced a new AdWords match type functionality called broadmatch session-based. It’s not a...
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bravenewme posted a blog entry

Thu, 15 Oct 2009 03:14:22 -0700

Does Google Website Translation Improve Site Stickiness?
After having added the Google Website Translation widget to this very blog a couple of weeks ago, I thought it would be...
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bravenewme posted a blog entry

Wed, 14 Oct 2009 08:09:34 -0700

Pepsi Amp iPhone App a Social Media Screw Up
Latest in the lineup of social media screw-ups is Pepsi’s iPhone app, aptly named AMP UP Before You Score. The app is...
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bravenewme posted a blog entry

Wed, 14 Oct 2009 03:15:51 -0700

SEO Analysis: Duplicate Content as a Strategy not an Issue
Anyone involved in SEO is well-aware of the emphasis search engines put on original content. But by looking at the bigger...
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bravenewme posted a blog entry

Mon, 12 Oct 2009 03:01:32 -0700

Trendspotting – Postal Strikes, Luxury and Entrepreneurs
Spending my Sunday lunch reading through various newspapers and magazines, five trends caught my attention. The impending UK...
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