Using social media effectively demands mind-sets and capabilities that are unfamiliar and sometimes even counter intuitive to many business managers. It requires building trusting relations with your market, internal and external, rather than enforcing top-down out dated policies. Business managers should allow themselves and the entire organization time to unlearn and rethink everything before they “jumping into” social media. Most are following those who haven’t unlearned and rethought how, where, when,who, why and what they communicate which ultimately produces results, good bad and indifferent. Results are the end result of how well and what people and processes communicate. You shouldn’t use social media until you know how well and what your people and processes communicate to all markets, internally and externally. Using it without knowing this is like jumping out of a plane with no parachute. Splat! http: / / www. relationship-economy . com/ ? p=7114

The Rothman Letter is resurrected from days past: online: http: / / rothmanmarketing. com/ category/ the-rothman-letter/ by opt-in email: http: / / rothmanmarketing. com/ lists/

Just an update to our huge community: we are evolving into an interactive agency with viral video production, local television and radio advertising for small businesses with small budgets: please share your opinions on our new offerings involving video: http: / / socialmediasystems. com We think that pushing a proper lead capture website with Television and Viral Videos is the way to go. What do you think?

Open-social has arrived! Join us in our brand new global network here: http: / / 3netsocial. ning. com/ group/ opensocialglobalnetw orkinggroup/ Join the movement! http: / / 3netsocial. ning. com/ Join the conversation, UPLOAD VIDEO..!

The Relationship Economy is born from innovation. Read this http: / / www. relationship-economy . com/ ? p=2675 and your feedback is always welcome

What’s up thanks for visiting my profile! Have you seen blogengage yet? It’s a social networking website but for bloggers only, people like you and me! Submit your blog articles already! What are you waiting for? http: / / www. blogengage. com Cheers, bbrian017

I thought that was a coincidence... haha forgot about the twitter post.

Hey I saw you over on Jay Deregons Blog... good stuff huh.

Join us: http: / / seattlenetwork. net/ Seattle Washington’s Exclusive Business Networking Society | Ideas and advice by invitation only. Call 206-660-2703 to meet potential partners or clients at the highest point in Seattle, Washington, November 28th, 5:30 PM at the top of the Columbia Tower RSVP only!

If you are actively looking to push social media to a new level, visit our blog and read our blog and my most recent article on USAToday. Over the weekend I wrote on how reputation can be affected by one poorly written article at a major news outlet. In this instance, the article was about a client at SocialMediaSystems that I took a personal interest in. I am a firm supporter of the under-dog. Unlike many other forms of media, social media has an unlimited shelf-life and a very detailed distribution of readers... thousands of people were misled by one article and a series of biased viewpoints. To my knowledge, this is the first time anyone in the social media space has analyzed and tracked an article that has gone from traditional media (USAToday) to Social Media (Blogging, Commentary, Etc) back to Traditional Media (Inside Edition) I am happy that I could detail the course of the article and it's impact. I believe the world of social media has the ability to create a better way of dealing with real journalism, and I invite you all to read the full article and participate below. "Working diligently through the week, contributing reporter Greg Farrell from USAToday probably never realized that his actions would send an impact around the world. In a hurried rush of editorial confusion, Greg succumbed to the pressure of sending along a message that should have been double-checked. This however, is not your typical bomb. It is the one of the first social media bombs to explode. A social media crisis that spread around the world through major media syndicators, news outlets that didn’t check facts or investigate and disclose all of the information. READ MORE"