November 04, 2009 3:26 am
Using social media
effectively demands
mind-sets and
capabilities that
are unfamiliar and
sometimes even
counter intuitive to
many business
managers. It
requires building
trusting relations
with your market,
internal and
external, rather
than enforcing
top-down out dated
policies. Business
managers should
allow themselves and
the entire
organization time to
unlearn and rethink
everything before
they “jumping
into” social
media. Most are
following those who
haven’t unlearned
and rethought how,
where, when,who, why
and what they
communicate which
ultimately produces
results, good bad
and indifferent.
Results are the end
result of how well
and what people and
processes
communicate. You
shouldn’t use
social media until
you know how well
and what your people
and processes
communicate to all
markets, internally
and externally.
Using it without
knowing this is like
jumping out of a
plane with no
parachute. Splat! http:
/ / www.
relationship-economy
. com/ ? p=7114