March 18, 2008 11:26 am
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Roadspotter goes
Canada
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Europes leading
online design blog
DESIGNSPOTTER.com
will embark on a
great journey in
cooperation with the
Canadian Tourism
Commission CTC and
the host
destinations Alberta
and Ontario to
discover the "wild
west".
Our Lifestyle-Tour
presents Canada from
its young, fresh,
wild, modern and
stylish side, giving
the viewer an
individual and
intimate view of the
design-orientated
Canada of today.
The
DESIGNSPOTTER-Team
consists of Ioanna
Paraskeva (DSAgency)
and Markus Gogolin
(DS) who will be
travelling to
Toronto, Ottawa,
Calgary and Banff
and produce video
portraits and
reports of carefully
selected
personalities in the
context of
"Lifestyle".
All video portraits
and reports,
podcasts and picture
galleries will be
uploaded on our very
new domain www.
roadspotter. com
(coming soon).
Canada is usually
considered a classic
holiday-destination
for men. The vast
country invites you
to discover its
distinctive and
unforgettable
nature.
The major Canadian
cities are
multicultural,
lively and exciting.
They are the perfect
breeding ground for
various sorts of
urban trends. And
one of them is
called LIFESTYLE.
This is what the
DESIGNSPOTTER video
tour concept is
based on. The term
“lifestyle” is
understood as a
synonym for a
certain standard of
life usually enjoyed
by people living in
metropolises (due to
them having a wide
range of options).
It incorporates
various spheres such
as design, art,
music, culinary
indulgences,
wellness, work, and
attitude: ergo, life
in general and in
particular.
For a long time
“lifestyle” was
regarded a typical
women’s topic.
However, this domain
is increasingly
opening up and
expanding into a
cross-gender
Zeitgeist, which is
typically attributed
to a creative adult
social stratum.
The target group
forms a proper
subset of
DESIGNSPOTTER. Our
users, readers and
viewers appreciate
aesthetic
functionalism while
having an individual
mindset regarding
values, consumption,
ecology etc.
People with these
attributes usually
show an interest in
art, fine dining,
music and other
topics such as
mentioned above.
They belong to a
segment of the
population that
thinks in broad
terms and acts with
intensity and
dedication.
The point of the
"DESIGNSPOTTER
lifestyle tour"
across Canada is to
experience a
cross-section of
Canada’s myriad of
features regarding
modern life, work,
and pleasures.
Thanks to our
ROADSPOTTER video
format we can make
Canada accessible
and tangible in a
very individual way.
Watch out for www.
roadspotter.
com
http:
/ / www.
designspotter. com/
canada. php
![[mini]marketing](http://f3.yahoofs.com/coreid/470d1642i1c33zul2sp1/Z1N0UbshdKhxeS1b6J0-/1/tn48.jpg?ciAEVdIBdhcEo4.m)
