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Who is Shaping Youth? We all are. And that's what this nonprofit, nonpartisan, non-religious based organization is ... more

Who is Shaping Youth? We all are. And that's what this nonprofit, nonpartisan, non-religious based organization is about.

As media and marketing producers and consumers (that covers just about all of us!) we're responsible for deconstructing the messages out there.

Children are being defined by media and marketing, before they've even had a chance to define themselves, as healthier behavioral cues get lost in the loud, brash noise.

Pop culture has the potential to do GREAT things on a global scale, and has!

Live 8. Disaster relief. MTV's Rock the Vote. LiveStrong wristbands. Let's use the power of media and marketing to make a difference in a POSITIVE way, instead of producing junk food for the mind and body. How hard is that?

Youth media's digital power has the potential to open up a global world of positive change, from environmental mobilization to children's rights and meaningful internet dialogue. The age of conversation is here, so let's create media that matters!