Bob is directly involved in:developing brand identities collaborating with clients and their stakeholders to define... more

Bob is directly involved in:developing brand identities collaborating with clients and their stakeholders to define the campaign and ensure that all participants promote brand stewardship positioning&establishing the brand architecture (brand, sub-brand, etc.) developing the brand identity framework based on evaluation and analysis of the asset (framework includes the essence and attributes of the property, value propositions, key messages and taglines) identifying the most practical and effective ways to communicate the brand to the target audience (e.g. printed products, events, online presence, sponsorships, direct marketing)creating brand-building tools to maximize outreach to internal and external stake holders developing standards and guidelines for effective brand management; standards regarding typography, colours, logo, symbols, illustrations, photography, etc. ensure consistent use of identity elements.