MyBlogLog - Rob Cuesta : New in my neighborhood

Derrick Daye posted a blog entry

Fri, 13 Nov 2009 21:10:00 -0800

The Language Of Brand Names
Names not just "are," they "do." As a part of language, names identify a business or brand, but also subtly suggest certain...
submitted by Derrick Daye

DrewMcLellan posted a blog entry

Fri, 13 Nov 2009 05:24:34 -0800

Calling all art directors, designers and logo creators - win $250
I will try to make this brief. Last spring, I was approached by a company in the UK called Logo Inn who creates logos and...
submitted by DrewMcLellan

DrewMcLellan posted a blog entry

Wed, 11 Nov 2009 22:24:29 -0800

Turn your sales letters into workhorses!
Neil Sawers, a 25+ year corporate writing veteran can show you how. In his new book, How to Write Proposals, Sales Letters and...
submitted by DrewMcLellan

Martin Lindstrom posted a blog entry

Wed, 11 Nov 2009 21:10:00 -0800

Brands And The Brain: The 4 Second Factor
Suddenly, you see it everywhere – in airports, hotels, restaurants, and of course, in most public bathrooms. It’s on sale...
submitted by Martin Lindstrom

DrewMcLellan posted a blog entry

Tue, 10 Nov 2009 11:18:52 -0800

5 ways to promote internal training and events
I had a meeting with a client this morning and one of the topics on the agenda was how could they better promote an internal...
submitted by DrewMcLellan

Derrick Daye posted a blog entry

Mon, 09 Nov 2009 21:10:00 -0800

The Anti-laws of Luxury Marketing #17
17. Cultivate closeness to the arts In traditional marketing, the brand seeks to appeal and to create an affective...
submitted by Derrick Daye

Amy posted a blog entry

Wed, 04 Nov 2009 14:54:39 -0800

Billy Black Actor Gil Birmingham: ‘Twilight’ Is Shakespeare
We’d never thought of it this way, but Gil Birmingham may be right: The Twilight series does owe a debt to William...
submitted by Amy

DrewMcLellan posted a blog entry

Tue, 03 Nov 2009 19:30:29 -0800

Free chapter chock full of marketing "ah ha!"
I love many things about blogging and social media. But the #1 reason I love it is because it has afforded me the opportunity...
submitted by DrewMcLellan

Amy posted a blog entry

Tue, 03 Nov 2009 15:44:25 -0800

Steve Guttenberg to Director Dr. Ravi Godse: Gimme More Close-ups!
Funnyman Steve Guttenberg’s plea for more screen time came a bit too late. But Movie Addict Headquarters listeners loved...
submitted by Amy

Amy posted a blog entry

Tue, 03 Nov 2009 12:22:56 -0800

BTR Launches New Premium Feature: Host Your Show Using Skype
Starting this week, as a premium host on BlogTalkRadio you can host your show using Skype, without Skype charges. This new...
submitted by Amy

Amy posted a blog entry

Tue, 03 Nov 2009 04:49:01 -0800

Diana Ross: ‘Beyond Thrilled’ to Be First-Time Grandma
You can’t hurry grandkids, as Diana Ross learned this year. But now that the pop legend has finally got one, she’s...
submitted by Amy

Derrick Daye posted a blog entry

Sun, 01 Nov 2009 21:10:00 -0800

Brands and the Ladder of Life
One of the typical questions marketing people ask themselves is, What’s the lifetime value of a customer? Presumably a...
submitted by Derrick Daye

DrewMcLellan posted a blog entry

Sun, 01 Nov 2009 06:57:12 -0800

What I'm reading (11/01/09)
Sorry I've been lax with this feature in October. It wasn't that I was not reading....but I've been on the road and at...
submitted by DrewMcLellan

DrewMcLellan posted a blog entry

Sat, 31 Oct 2009 18:53:23 -0700

How to make time for social media: Twitter
As I traverse across the country talking about social media, whether it's with clients one-on-one or with conference attendees...
submitted by DrewMcLellan

Derrick Daye posted a blog entry

Fri, 30 Oct 2009 21:05:00 -0700

When The Name You Want Is Taken
You've just found out the name you want for your brand is owned by somebody else. So, the temptation is to say, "Let's move...
submitted by Derrick Daye

DrewMcLellan posted a blog entry

Thu, 29 Oct 2009 02:00:00 -0700

If they'll play on your site, they'll pay on your site
Last year, I told you about Meijer, a 180 big box store in the Midwest and the very cool promotion they unleashed on Chicago...
submitted by DrewMcLellan

Derrick Daye posted a blog entry

Wed, 28 Oct 2009 21:10:00 -0700

The Anti-laws of Luxury Marketing #15
15. Do not sell. This isn’t arrogance, not at all. The luxury strategy is the very opposite of the volume strategy. If you...
submitted by Derrick Daye

DrewMcLellan posted a blog entry

Tue, 27 Oct 2009 14:12:00 -0700

Confused stock boy...or brilliant product placement?
So simple...and yet so smart. Check out where BBDO got grocery stores to stock Campbell Soup's Chicken Noodle soup. Sometimes...
submitted by DrewMcLellan

Amy posted a blog entry

Tue, 27 Oct 2009 07:19:26 -0700

SoundBits: Larry Suttles Slithers to Prominence within the Reptile Set
For those of you who think the BlogTalkRadio guest roster is populated by nothing but Oscar winners, Emmy winners, Grammy...
submitted by Amy

Derrick Daye posted a blog entry

Mon, 26 Oct 2009 21:10:00 -0700

Top Ten Integrated Marketing Trends for 2010
1. Less will get done: until we learn to do more with less. While the year 2009 was marked as the 'great recession', we...
submitted by Derrick Daye

Amy posted a blog entry

Mon, 26 Oct 2009 09:22:15 -0700

It’s a Socially-Conscious Edition of ‘The Mix’
While it’s true that there’s no shortage of celebrities on BlogTalkRadio, not all of them are here solely to pitch...
submitted by Amy

Derrick Daye posted a blog entry

Sun, 25 Oct 2009 21:10:00 -0700

Marketing Is Not Communications
A 5-page foldout magazine advertisement opened up with the following 39 attributes spread out over two pages: Renegade,...
submitted by Derrick Daye

DrewMcLellan posted a blog entry

Sun, 25 Oct 2009 12:07:09 -0700

Why every business needs a Google account
I am pretty sure that Google will someday rule the world. And while my "less governance is better governance" belief runs...
submitted by DrewMcLellan

Derrick Daye posted a blog entry

Sat, 24 Oct 2009 21:10:00 -0700

The Anti-laws of Luxury Marketing #14
14. Keep raising the average price of the product range In traditional marketing, you launch a product at a skimming price,...
submitted by Derrick Daye

Derrick Daye posted a blog entry

Fri, 23 Oct 2009 21:10:00 -0700

China Embracing English Names
Go global, young man. That was the advice from Harvard’s Theodore Levitt when his seminal article, "The Globalization of...
submitted by Derrick Daye