John Cass

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Male
Boston
Member Since: Dec '06
Last Login: 25th Oct 5:50 pm
 

John Cass started blogging in 2003 to find out how blogs help businesses reach high rankings in search engines, but... more

John Cass started blogging in 2003 to find out how blogs help businesses reach high rankings in search engines, but discovered blogs do so much more in terms of creating dialogue between companies and their customers.

He is author of "Strategies and Tools for Corporate Blogging," to be published by Butterworth-Heinemann an imprint of Elsevier, Inc. in 2007.

He was 2005/6 President of the Boston Chapter of the American Marketing Association, and is a research fellow and advisory board member for the Society of New Communications Research.

He lives in Arlington, Massachusetts with his wife Karin, and new baby son Bram.

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