Ignacio "Nacho" Hernandez Jr. is an entrepreneur, consultant and public speaker who has co-founded online businesse... more

Ignacio "Nacho" Hernandez Jr. is an entrepreneur, consultant and public speaker who has co-founded online businesses and helped companies develop and execute Internet strategies. As the Founder and CEO of iHispanic Marketing Group (ihispanic.com), he has been involved with international business, e-commerce and marketing for the past 12 years primarily targeting the U.S. Online Hispanic Market for the last 7 years using search engine marketing tactics and internet strategy in both English and Spanish. He founded MexGrocer.com in 2000 and is now one of the very few profitable businesses in the online grocery segment. He is a regular speaker at Search Engine Strategies Conference & Expo and a member of the Search Engine Marketing Professional Organization (sempo.org), SMA-NA (sma-na.org) and the IAB Mexico to help develop the U.S. Hispanic and Latin American divisions. Nacho is also conference chair and will program Search Engine Strategies Latino 2007, see you there!