March 18, 2008 11:26 am
::::::::::: Roadspotter goes Canada :::::::::::::
Europes leading online design blog DESIGNSPOTTER.com will embark on a great journey in cooperation with the Canadian Tourism Commission CTC and the host destinations Alberta and Ontario to discover the "wild west".
Our Lifestyle-Tour presents Canada from its young, fresh, wild, modern and stylish side, giving the viewer an individual and intimate view of the design-orientated Canada of today.
The DESIGNSPOTTER-Team consists of Ioanna Paraskeva (DSAgency) and Markus Gogolin (DS) who will be travelling to Toronto, Ottawa, Calgary and Banff and produce video portraits and reports of carefully selected personalities in the context of "Lifestyle".
All video portraits and reports, podcasts and picture galleries will be uploaded on our very new domain www.roadspotter.com (coming soon).
Canada is usually considered a classic holiday-destination for men. The vast country invites you to discover its distinctive and unforgettable nature.
The major Canadian cities are multicultural, lively and exciting. They are the perfect breeding ground for various sorts of urban trends. And one of them is called LIFESTYLE.
This is what the DESIGNSPOTTER video tour concept is based on. The term “lifestyle” is understood as a synonym for a certain standard of life usually enjoyed by people living in metropolises (due to them having a wide range of options).
It incorporates various spheres such as design, art, music, culinary indulgences, wellness, work, and attitude: ergo, life in general and in particular.
For a long time “lifestyle” was regarded a typical women’s topic. However, this domain is increasingly opening up and expanding into a cross-gender Zeitgeist, which is typically attributed to a creative adult social stratum.
The target group forms a proper subset of DESIGNSPOTTER. Our users, readers and viewers appreciate aesthetic functionalism while having an individual mindset regarding values, consumption, ecology etc.
People with these attributes usually show an interest in art, fine dining, music and other topics such as mentioned above. They belong to a segment of the population that thinks in broad terms and acts with intensity and dedication.
The point of the "DESIGNSPOTTER lifestyle tour" across Canada is to experience a cross-section of Canada’s myriad of features regarding modern life, work, and pleasures. Thanks to our ROADSPOTTER video format we can make Canada accessible and tangible in a very individual way. Watch out for www.roadspotter.com
http://www.designspotter.com/canada.php
