October 29, 2007 7:59 am
If you are actively looking to push social media to a new level, visit our blog and read our blog and my most recent article on USAToday.
Over the weekend I wrote on how reputation can be affected by one poorly written article at a major news outlet. In this instance, the article was about a client at SocialMediaSystems that I took a personal interest in. I am a firm supporter of the under-dog.
Unlike many other forms of media, social media has an unlimited shelf-life and a very detailed distribution of readers... thousands of people were misled by one article and a series of biased viewpoints. To my knowledge, this is the first time anyone in the social media space has analyzed and tracked an article that has gone from traditional media (USAToday) to Social Media (Blogging, Commentary, Etc) back to Traditional Media (Inside Edition)
I am happy that I could detail the course of the article and it's impact. I believe the world of social media has the ability to create a better way of dealing with real journalism, and I invite you all to read the full article and participate below.
"Working diligently through the week, contributing reporter Greg Farrell from USAToday probably never realized that his actions would send an impact around the world. In a hurried rush of editorial confusion, Greg succumbed to the pressure of sending along a message that should have been double-checked. This however, is not your typical bomb. It is the one of the first social media bombs to explode. A social media crisis that spread around the world through major media syndicators, news outlets that didn’t check facts or investigate and disclose all of the information.
READ MORE"
