CrediblityBranding
Last Login: 6th Sep 10:51 pm
I started my career in advertising, and learned the business of building brand while developing newspaper advertisi... more
I started my career in advertising, and learned the business of building brand while developing newspaper advertising for companies such as Mazda, The Gap, Hostess, and Nortel. During my lengthy career as a business strategist and public relations professional, working with a variety of clients, I realized that most companies really don't have a strategic plan, or even a thorough comprehension of their target market. They are generally very sales focused meaning run by the sales staff, each with their own agenda for generating a sale; sometimes at any cost. I found that a sales driven company is usually running by the seat of its pants and, while they can be successful, there is often no roadmap to where they are going or why. To assist these companies to think like marketers and make marketing driven decisions (vs. sales driven decisions), I created a “credibility branding” a system that walked them through the steps of strategy it is now covered in my new book The Credibility Factor.
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