Author-Buzzmarketing

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Member Since: Jun '07
Last Login: 30th Jul 4:02 pm
 

Mark Hughes grew eBay's Half.com from zero to 8 million registered users as its VP of Marketing in less than three ... more

Mark Hughes grew eBay's Half.com from zero to 8 million registered users as its VP of Marketing in less than three years.

He literally put Half.com on the map by convincing Halfway, Oregon to rename itself to Half.com, Oregon...dubbed by Time magazine as "one of the greatest publicity coups" in history. eBay later bought the company just six months after launch for over $300 million.

Hughes' marketing background spans from big brands, running $40 million budgets, to start-ups.

Before eBay's Half.com, Hughes spent his career working for: PepsiCo's Pizza Hut Division; Pep Boys; and American Mobile Satellite (now XM Satellite Radio).

He is the son of a Pulitzer prize-winning journalist, and his book, "Buzzmarketing" from publisher Penguin/Portfolio, has received accolades from: Ben Cohen, co-founder of Ben & Jerry's Ice Cream; Steve Forbes of Forbes Magazine; the former Chief Marketing Officer of Pepsi-Cola; and the former editor of The Wall Street Journal.

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