Follow the bouncing user; tweeting for fun and profit; cheap marketing that breeds like bunnies; get your phone to yodel,  and more What’s behind a high bounce rate?Users “bounce”—that is, click away and say goodbye to your...
Topics: Features

{"title":"Publisher News and Views From Around the Web","post_url":"http:\/\/ypnblog.com\/blog\/2009\/10\/28\/publisher-news-and-views-from-around-the-web\/","feed_url":"http:\/\/ypnblog.com\/blog\/feed\/","author":null,"date":"2009-10-28 13:14:08","summary":"Follow the bouncing user; tweeting for fun and profit; cheap marketing that breeds like bunnies; get your phone to yodel,\u00a0 and more\u00a0What\u2019s behind a high bounce rate?Users \u201cbounce\u201d—that is, click away and say goodbye to your..."}

Hacker. Computer jock. Key puncher. Geek. Code monkey.Developers, in the words of the late, great Rodney Dangerfield,  ”get no respect.” Except here at Yahoo! Montage from Hack Day, NYCWe celebrate the geek every year with Open Hack...
Topics: Events

{"title":"Hack Day Happenings \u201809","post_url":"http:\/\/ypnblog.com\/blog\/2009\/10\/16\/hack-day-happenings-09\/","feed_url":"http:\/\/ypnblog.com\/blog\/feed\/","author":null,"date":"2009-10-16 17:34:51","summary":"Hacker. Computer jock. Key puncher. Geek. Code monkey.Developers, in the words of the late, great Rodney Dangerfield, \u00a0”get no respect.” Except here at Yahoo! Montage from Hack Day, NYCWe celebrate\u00a0the geek every year with Open Hack..."}

Yahoo! CMO Elisa Steele unveils new global marketing campaignYahoo! chief marketing officer Elisa Steele announced our largest branding campaign ever in an IAB Mixx keynote address, telling the Ad Week audience that our message to consumers is: It’s...
Topics: Announcements, Meet the Team

{"title":"It\u2019s You","post_url":"http:\/\/ypnblog.com\/blog\/2009\/09\/22\/its-you\/","feed_url":"http:\/\/ypnblog.com\/blog\/feed\/","author":null,"date":"2009-09-22 10:04:46","summary":"Yahoo! CMO Elisa Steele unveils new global marketing campaignYahoo! chief marketing officer Elisa Steele announced our largest branding campaign ever in an IAB Mixx keynote address, telling the Ad Week audience that our message to consumers is: It\u2019s..."}

Yahoo! CMO Elisa Steele unveils new global marketing campaignYahoo! chief marketing officer Elisa Steele announced our largest branding campaign ever in an IAB Mixx keynote address, telling the Ad Week audience that our message to consumers is: It’s...
Topics: Announcements, Meet the Team

{"title":"It\u2019s Y!ou","post_url":"http:\/\/ypnblog.com\/blog\/?p=491","feed_url":"http:\/\/ypnblog.com\/blog\/feed\/","author":null,"date":"2009-09-22 10:04:46","summary":"Yahoo! CMO Elisa Steele unveils new global marketing campaignYahoo! chief marketing officer Elisa Steele announced our largest branding campaign ever in an IAB Mixx keynote address, telling the Ad Week audience that our message to consumers is: It\u2019s..."}

Cars.com and Yahoo! help advertisers reach car buyers in more placesOnline car shopping site Cars.com wanted to help automobile manufacturer advertisers extend their reach to target users shopping for specific cars beyond Cars.com—and found a way...
Topics: Publisher Spotlight

{"title":"One-Two Punch","post_url":"http:\/\/ypnblog.com\/blog\/?p=468","feed_url":"http:\/\/ypnblog.com\/blog\/feed\/","author":null,"date":"2009-06-25 15:05:38","summary":"Cars.com and Yahoo! help advertisers reach car buyers in more placesOnline car shopping site Cars.com wanted to help automobile manufacturer advertisers extend their reach to target users shopping for specific cars beyond Cars.com—and found a way..."}