Sometimes we are reminded of the big secrets in business world by what appears to be the most unrelated situation. My house is fairly new, some of the residential complex is still being built and it’s quite empty most of the time. As it happens to any..
Topics: business, marketing, PR & Marketing, strategy, womm, word of mouth

{"title":"What feeding stray dogs taught me about word of mouth marketing","post_url":"http:\/\/wordsofabrokenmirror.com\/2009\/11\/16\/stray-dogs-and-womm\/","feed_url":"http:\/\/www.wordsofabrokenmirror.com\/feed\/","author":"Kayla","date":"2009-11-16 05:00:24","summary":"Sometimes we are reminded of the big secrets in business world by what appears to be the most unrelated situation. My house is fairly new, some of the residential complex is still being built and it\u2019s quite empty most of the time. As it happens to any.."}

The pressure is killing us, I know. Our clients want something done yesterday and all at the same time. I know it’s hard completing everything on time and making it perfect. But like it or not, the devil is in the details! So stop focusing on the major.
Topics: attention to details, details, PR, PR & Marketing, pr mistakes, sloppy, You give PR a bad name!

{"title":"PR people, stop being sloppy and pay attention to details!","post_url":"http:\/\/wordsofabrokenmirror.com\/2009\/11\/05\/attention-to-details\/","feed_url":"http:\/\/www.wordsofabrokenmirror.com\/feed\/","author":"Kayla","date":"2009-11-05 05:00:30","summary":"The pressure is killing us, I know. Our clients want something done yesterday and all at the same time. I know it\u2019s hard completing everything on time and making it perfect. But like it or not, the devil is in the details! So stop focusing on the major."}

I have crossed paths with quite a few companies lately that have taken the DIY approach when it comes to PR. Although they had no real team, no real expertise, and the people specifically hired to handle such tasks had nothing to do with the job at hand,.
Topics: outsourcing pr, PR, PR & Marketing, pr agency, pr services

{"title":"Why outsourcing PR services is really a bargain","post_url":"http:\/\/wordsofabrokenmirror.com\/2009\/10\/26\/outsourcing-pr-services\/","feed_url":"http:\/\/www.wordsofabrokenmirror.com\/feed\/","author":"Kayla","date":"2009-10-26 06:00:02","summary":"I have crossed paths with quite a few companies lately that have taken the DIY approach when it comes to PR. Although they had no real team, no real expertise, and the people specifically hired to handle such tasks had nothing to do with the job at hand,."}

Blogsessive.com has just published a guest post written by yours truly on how to make your blog and twitter account work better at promoting each other. And the solution is simple: notice what they have in common, notice the differences, and if...
Topics: blog, blogging, branding, promotion, team, twitter

{"title":"Blog + Twitter = Dream Team | Guest Post on Blogsessive.com","post_url":"http:\/\/wordsofabrokenmirror.com\/2009\/10\/20\/blog-twitter-team\/","feed_url":"http:\/\/www.wordsofabrokenmirror.com\/feed\/","author":"Kayla","date":"2009-10-20 06:50:39","summary":"Blogsessive.com has just published a guest post written by yours truly on how to make your blog and twitter account work better at promoting each other. And the solution is simple: notice what they have in common, notice the differences, and if..."}

People are lazy. And laziness, when kept under control, fuels a lot of their drive to do things faster and better. Let’s be honest, we’d all want to work less and smarter, generate more income and have tons of time to enjoy those we love, our...
Topics: automatic, brand, caveat, errors, image, social media, software errors

{"title":"The trouble with a fully automatic life","post_url":"http:\/\/wordsofabrokenmirror.com\/2009\/10\/17\/automatic-life\/","feed_url":"http:\/\/www.wordsofabrokenmirror.com\/feed\/","author":"Kayla","date":"2009-10-17 01:25:48","summary":"People are lazy. And laziness, when kept under control, fuels a lot of their drive to do things faster and better. Let\u2019s be honest, we\u2019d all want to work less and smarter, generate more income and have tons of time to enjoy those we love, our..."}