The core of on-site search engine optimization is content. You must provide useful information that people will seek.This information should incorporate words and phrases that people will actually use when searching for what you offer. Such words or...
Topics: Content, Google, keywords, longtail, marketing, Search Engine Optimization, SEO, Writing

{"title":"SEO and reality: ranking first for \u2019subaqueous auto racing\u2019 is only impressive if people actually search on that phrase","post_url":"http:\/\/www.heidicool.com\/blog\/2009\/09\/10\/seo-and-reality-ranking-first-for-subaqueous-auto-racing-is-only-impressive-if-people-actually-search-on-that-phrase\/","feed_url":"http:\/\/feeds2.feedburner.com\/hacwebdev","author":"hacool","date":"2009-09-10 08:36:54","summary":"The core of on-site search engine optimization is content. You must provide useful information that people will seek.This information should incorporate words and phrases that people will actually use when searching for what you offer. Such words or..."}

Today I had lunch with John Heaney, a local Cleveland entrepreneur, marketer and social media advocate who also blogs about marketing at Orange Envelopes. One of the topics we discussed was the hesitancy some organizations have about implementing social..
Topics: Heidi's Entries, social media, Tips and Tricks

{"title":"Take control of your social media presence before someone does it for you.","post_url":"http:\/\/www.heidicool.com\/blog\/2009\/08\/21\/take-control-of-your-social-media-presence-before-someone-does-it-for-you\/","feed_url":"http:\/\/feeds2.feedburner.com\/hacwebdev","author":"hacool","date":"2009-08-21 16:45:11","summary":"Today I had lunch with John Heaney, a local Cleveland entrepreneur, marketer and social media advocate who also blogs about marketing at Orange Envelopes. One of the topics we discussed was the hesitancy some organizations have about implementing social.."}

The other day, Aaron Rester posed this question on Twitter: Webbies: any advice on explaining semantic HTML to non-webbies?I wrote back that I usually show them some source code and walk them through things like using h1 and so forth for headers. That is.
Topics: Accessibility, Heidi's Entries, html, Search Engine Optimization, semantic html, SEO, standards, XHTML

{"title":"Making sense of semantic HTML: an introduction for clients and new Web designers","post_url":"http:\/\/www.heidicool.com\/blog\/2009\/08\/11\/making-sense-of-semantic-html\/","feed_url":"http:\/\/feeds2.feedburner.com\/hacwebdev","author":"hacool","date":"2009-08-11 08:57:49","summary":"The other day, Aaron Rester posed this question on Twitter: Webbies: any advice on explaining semantic HTML to non-webbies?I wrote back that I usually show them some source code and walk them through things like using h1 and so forth for headers. That is."}

Writing comes in many forms and styles. When eating, we find it easier to use the right utensil for the food in front of us. In the case of ice cream, most of us would prefer a spoon to a fork. When it comes to the Web, we're given a variety of...
Topics: Content, copywriting, Heidi's Entries, Writing

{"title":"Have you ever tried to eat ice cream with a fork? Copywriting for the Web","post_url":"http:\/\/www.heidicool.com\/blog\/2009\/07\/22\/have-you-ever-tried-to-eat-ice-cream-with-a-fork-copywriting-for-the-web\/","feed_url":"http:\/\/feeds2.feedburner.com\/hacwebdev","author":"hacool","date":"2009-07-22 14:33:28","summary":"Writing comes in many forms and styles. When eating, we find it easier to use the right utensil for the food in front of us. In the case of ice cream, most of us would prefer a spoon to a fork. When it comes to the Web, we're given a variety of..."}

A few weeks back, in Is Flash evil? No, but Flash-based sites can be a marketing nightmare, I discussed some of the potential problems Flash-based sites can create in regard to search optimization and accessibility. Today I'd like to continue the...
Topics: Accessibility, design, flash, Heidi's Entries, mobile, usability

{"title":"Your Flash site won\u2019t seem so cool if visitors can\u2019t use it.","post_url":"http:\/\/www.heidicool.com\/blog\/2009\/07\/07\/your-flash-site-wont-seem-so-cool-if-visitors-cant-use-it\/","feed_url":"http:\/\/feeds2.feedburner.com\/hacwebdev","author":"hacool","date":"2009-07-07 12:45:01","summary":"A few weeks back, in Is Flash evil? No, but Flash-based sites can be a marketing nightmare, I discussed some of the potential problems Flash-based sites can create in regard to search optimization and accessibility. Today I'd like to continue the..."}