Marketing & Innovation (English)
Marketing & Innovation and Information Systems
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How teenagers – and adults – consume media - 18 days ago
This is the unabridged, non-edited version of an article published at bnet.co.ukThe Morgan Stanley report entitled “media and the Internet, how teenagers consume media” is one of the most striking examples of instant information circulation... Topics: generation Y, Internet, media, social media, twitter, usage, web 2.0

important notice: this is the unabridged version of a post published at Bnet.co.ukOne is often told that getting the buy-in for a Social Media initiative requires some solid ROI calculation. One would have to weigh the pros and cons, how much it costs,...
Topics: Innovation, ROI, social media, web 2.0
Topics: Innovation, ROI, social media, web 2.0

Joe Bloggs still puzzled over blogs - 52 days ago
The question stunned me I must admit. While walking down the aisle of the yearly event of the Confederation of French Industry Medef – equivalent to CBI – I was getting ready for a session of live blogging in front of a panel of ex... Topics: blogging, blogosphere, blogs, social media

5 tips for your b2b Social Media strategy - 53 days ago
note: this piece was originally published on behalf of bnet at http://blogs.bnet.co.uk/sterling-performance/2009/09/23/five-tips-for-b2b-social-media-marketing/Business brands using social media are starting to see the benefits. But are there any best... Topics: b2b marketing, blogs, marketing, social media, whitepaper

popular myth about duplicate content debunked by Google - 66 days ago
as stated in my previous SEO piece, there are quite a few myths flying around the Web and namely about what Google does and doesn’t with your data. Webpronews has this story about “duplicated content” and God knows there are many... Topics: Google, Internet, Search engine optimisation, search engine optimization, SEO, Web strategy























