On Nov 10, 2009 I had both the opportunity and pleasure to present our business case to a crowd gathering some of the most advanced experts in Social Media in Atlanta. Per below is the slideshare presentation in Creative Commons format (download is made..
Topics: Community Marketing, marketing 2.0, social media, social media business council, Social Media presentation, web 2.0

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note: this is the unabridged and unedited version of an article written for Bnet.co.ukThis is a sequel to or rather a critical look at the Chip Conley story previously published on Bnet. For those who haven’t read the story yet, Chip Conley is the..
Topics: Innovation

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important notice: this is the unabridged version of a post published at Bnet.co.ukOne is often told that getting the buy-in for a Social Media initiative requires some solid ROI calculation. One would have to weigh the pros and cons, how much it costs,...
Topics: Innovation, ROI, social media, web 2.0

{"title":"Selling Corporate Blogging To Your Boss? Don\u2019t Mention ROI!","post_url":"http:\/\/visionarymarketing.wordpress.com\/2009\/10\/12\/selling-corporate-blogging-to-your-boss-dont-mention-roi\/","feed_url":"http:\/\/visionarymarketing.wordpress.com\/feed\/","author":null,"date":"2009-10-12 00:00:38","summary":"important notice: this is the unabridged version of a post published at Bnet.co.ukOne is often told that getting the buy-in for a Social Media initiative requires some solid ROI calculation. One would have to weigh the pros and cons, how much it costs,..."}

The question stunned me I must admit. While walking down the aisle of the yearly event of the Confederation of French Industry Medef – equivalent to CBI – I was getting ready for a session of live blogging in front of a panel of ex...
Topics: blogging, blogosphere, blogs, social media

{"title":"Joe Bloggs still puzzled over blogs","post_url":"http:\/\/visionarymarketing.wordpress.com\/2009\/10\/02\/joe-bloggs-still-puzzled-over-blogs\/","feed_url":"http:\/\/visionarymarketing.wordpress.com\/feed\/","author":null,"date":"2009-10-02 00:04:44","summary":"The question stunned me I must admit. While walking down the aisle of the yearly event of the Confederation of French Industry\u00a0Medef – equivalent to CBI – I was getting ready for a session of live blogging in front of a panel of ex..."}

note: this piece was originally published on behalf of bnet at http://blogs.bnet.co.uk/sterling-performance/2009/09/23/five-tips-for-b2b-social-media-marketing/Business brands using social media are starting to see the benefits. But are there any best...
Topics: b2b marketing, blogs, marketing, social media, whitepaper

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