Tyner Blain
Software Product Success articles
Latest Content
Strategy and Product Roadmaps - 59 days ago
Steven Haines, author of The Product Manager’s Desk Reference, recently gave a webinar on effectively using product roadmaps for the Technology Product Management Council at Forrester Research. You should check it out.Strategy First, Roadmap... Topics: product roadmaps, strategic planning, strategy, Uncategorized
Kano Analysis for Product Managers - 66 days ago
Kano Analysis, while initially created to understand customer satisfaction with features, can be used by product managers to better understand customer problems. I gave a presentation last week for the Product Management View webinar series on Kano... Topics: kano, Kano analysis, kano analysis webinar, Requirements, Requirements Models
The Conversation Circles - 79 days ago
In the previous article on the Conversation Ecosystem, I introduced a hierarchy of increasingly valuable conversations. Some great feedback from you inspired a better visualization.The Conversation HierarchyIn The Conversation Ecosystem, I presented a. Topics: conversation, conversation circle, conversation economy, conversation ecosysystem, conversational product management, Marketing
The Conversation Ecosystem - 86 days ago
The previous article, The Conversation Economy, lays out a perspective of approaching the success of your business, and of your product, in light of the conversations that flow around them. You can view the ecology that defines your market in terms of.. Topics: company conversation, conversation, conversation economy, conversation ecosystem, conversation measurement, measuring conversations, product conversation, product managers
The Conversation Economy - 93 days ago
The industrial age is behind us. It was surpassed by the knowledge economy, rapidly evolved into the attention economy. Successful companies realize that attention comes as a result of conversation. We’re now in the conversation economy.Software. Topics: Communication, conversation economy, conversational product management, Marketing

















