Just take a moment to think about how many social media sites, forums and online conversations you are actively involved in. For many of us, our social media activity resembles the old target of influence. There are probably a couple of sites you are...
Topics: Community, Online Communities

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An article in last week’s Marketing Week caught my attention commenting on the continuing strength and value in old media techniques. The article, entitled Britain’s still got some real journalistic talent outlined the recent coup of...
Topics: Blogging, Investigative journalism, Journalism, media

{"title":"All Hail the Old Media and Considering the Role of the New.","post_url":"http:\/\/www.tigertwotiger.co.uk\/?p=166","feed_url":"http:\/\/www.tigertwotiger.co.uk\/?feed=rss2","author":"tigertwo","date":"2009-06-22 05:47:43","summary":"An article in last week’s Marketing Week caught my attention commenting on the continuing strength and value in old media techniques. The article, entitled Britain’s still got some real journalistic talent outlined the recent coup of..."}

Firstly, apologies for my absence on this blog since introducing myself a few months back. You’d be absolutely right to assume that we’re stacked. With the changes in the marketing scene, this has become an incredibly busy year for us -...
Topics: Conferences, Education and Training, Events, Marketing Week Live, Online Marketing Show, Social Media, Workshop

{"title":"Tiger Two Talks: The Online Marketing Show 2009","post_url":"http:\/\/www.tigertwotiger.co.uk\/?p=165","feed_url":"http:\/\/www.tigertwotiger.co.uk\/?feed=rss2","author":null,"date":"2009-06-17 04:16:25","summary":"Firstly, apologies for my absence on this blog since introducing myself a few months back. You’d be absolutely right to assume that we’re stacked. With the changes in the marketing scene, this has become an incredibly busy year for us -..."}

I have discussed before the issue of sustainability when it comes to social media, but I think it is worth looking at again as social media engagement slowly becomes a part of mainstream marketing and PR activity and loses its ’shiny new...
Topics: Social Media

{"title":"Social Media Sustainability","post_url":"http:\/\/www.tigertwotiger.co.uk\/?p=164","feed_url":"http:\/\/www.tigertwotiger.co.uk\/?feed=rss2","author":"tigertwo","date":"2009-06-03 03:50:54","summary":"I have discussed before the issue of sustainability when it comes to social media, but I think it is worth looking at again as social media engagement slowly becomes a part of mainstream marketing and PR activity and loses its ’shiny new..."}

Here’s a question. Is it better to have 500,000 followers on Twitter? Or is it better to have 100 followers who are engaged and targeted? Is it better to have a website with 5000 pages of content, or a website with 50 pages of well thought out,...
Topics: Basics, Business, content, quality, quantity

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