I heard the most remarkable thing the other day from none other than the brilliant Alan Greenspan. When questioned about his feelings about the current financial crisis, he said (I’m paraphrasing a little here) that he believed that self-interest..
Topics: alignment, compensation, credit, executive pay, finacial crisis, finance, growth

{"title":"Misalignment","post_url":"http:\/\/kennen.wordpress.com\/2008\/10\/26\/misalignment\/","feed_url":"http:\/\/kennen.wordpress.com\/feed\/","author":"mybloglog5fc5ecd2787b58ac54b5","date":"2008-10-26 14:13:31","summary":"I heard the most remarkable thing the other day from none other than the brilliant Alan Greenspan. When questioned about his feelings about the current financial crisis, he said (I’m paraphrasing a little here) that he believed that self-interest.."}

I revisited Michael Porter’s Value Chain recently. I am big fan of his model and have used it for several years. One thing occurred to me: moving along the chain from left to right requires greater collaboration. Yes, there is collaboration and...
Topics: Brand Value, collaborate, collaboration, Communication, Employees

{"title":"Collaboration along the Chain","post_url":"http:\/\/kennen.wordpress.com\/2008\/10\/19\/collaboration-along-the-chain\/","feed_url":"http:\/\/kennen.wordpress.com\/feed\/","author":"mybloglog5fc5ecd2787b58ac54b5","date":"2008-10-19 21:12:56","summary":"I revisited Michael Porter’s Value Chain recently. I am big fan of his model and have used it for several years.\tOne thing occurred to me: moving along the chain from left to right requires greater collaboration. Yes, there is collaboration and..."}

Proper messaging is a critical component for a company’s success. Organizations spend millions of dollars over months, or even years, getting their message to consumers just right. It is that important. But your investment in developing the...
Topics: Communication, Employees, message, messaging, staff

{"title":"From the Same Songbook","post_url":"http:\/\/kennen.wordpress.com\/2008\/09\/21\/from-the-same-songbook\/","feed_url":"http:\/\/kennen.wordpress.com\/feed\/","author":"mybloglog5fc5ecd2787b58ac54b5","date":"2008-09-21 20:39:41","summary":"Proper messaging is a critical component for a company’s success. Organizations spend millions of dollars over months, or even years, getting their message to consumers just right. It is that important. But your investment in developing the..."}

I’ve been seeing a number of different car commercials lately, but, other than the obvious, I’m not really sure what they’re selling. Some examples:GM, yet again, is offering employee pricing on its vehicles. This year, they attempt...
Topics: ads, Advertising, autos, Cars, Communication, marketing, message, promotion, Promotion Strategy, promotions, Sales, selling

{"title":"Not Sure What They Are Selling","post_url":"http:\/\/kennen.wordpress.com\/2008\/09\/16\/not-sure-what-they-are-selling\/","feed_url":"http:\/\/kennen.wordpress.com\/feed\/","author":"mybloglog5fc5ecd2787b58ac54b5","date":"2008-09-15 22:03:53","summary":"I’ve been seeing a number of different car commercials lately, but, other than the obvious, I’m not really sure what they’re selling. Some examples:GM, yet again, is offering employee pricing on its vehicles. This year, they attempt..."}

I have been dealing with arthritis in my foot for about a year now. On the recommendation of an acquaintance, I made an appointment to see a physical therapist who apparently works wonders.As I traveled several miles and nearly an hour to see him, I...
Topics: Consumer Experience, customers, needs, patient

{"title":"Focusing on Patient Needs","post_url":"http:\/\/kennen.wordpress.com\/2008\/09\/04\/focusing-on-patient-needs\/","feed_url":"http:\/\/kennen.wordpress.com\/feed\/","author":"mybloglog5fc5ecd2787b58ac54b5","date":"2008-09-04 01:17:14","summary":"I have been dealing with arthritis in my foot for about a year now. On the recommendation of an acquaintance, I made an appointment to see a physical therapist who apparently works wonders.As I traveled several miles and nearly an hour to see him, I..."}