The Paddlewheel

Topics dedicated to building brand value

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Latest Content

Misalignment - 390 days ago
I heard the most remarkable thing the other day from none other than the brilliant Alan Greenspan. When questioned about his feelings about the current financial crisis, he said (I’m paraphrasing a little here) that he believed that self-interest..
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I revisited Michael Porter’s Value Chain recently. I am big fan of his model and have used it for several years. One thing occurred to me: moving along the chain from left to right requires greater collaboration. Yes, there is collaboration and...
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Be Timely - 418 days ago
So I’m standing in front of my house this weekend, watching the kids scooter around, when we’re suddenly accosted by various people passing out flyers. One gentleman asked me if he can share some information about a local candidate. I...
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From the Same Songbook - 425 days ago
Proper messaging is a critical component for a company’s success. Organizations spend millions of dollars over months, or even years, getting their message to consumers just right. It is that important. But your investment in developing the...
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I’ve been seeing a number of different car commercials lately, but, other than the obvious, I’m not really sure what they’re selling. Some examples:GM, yet again, is offering employee pricing on its vehicles. This year, they attempt...
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