I heard the most remarkable thing the other day from none other than the brilliant Alan Greenspan. When questioned about his feelings about the current financial crisis, he said (I’m paraphrasing a little here) that he believed that self-interest..
Topics: alignment, compensation, credit, executive pay, finacial crisis, finance, growth

{"title":"Misalignment","post_url":"http:\/\/kennen.wordpress.com\/2008\/10\/26\/misalignment\/","feed_url":"http:\/\/kennen.wordpress.com\/feed\/","author":"mybloglog5fc5ecd2787b58ac54b5","date":"2008-10-26 14:13:31","summary":"I heard the most remarkable thing the other day from none other than the brilliant Alan Greenspan. When questioned about his feelings about the current financial crisis, he said (I’m paraphrasing a little here) that he believed that self-interest.."}

I revisited Michael Porter’s Value Chain recently. I am big fan of his model and have used it for several years. One thing occurred to me: moving along the chain from left to right requires greater collaboration. Yes, there is collaboration and...
Topics: Brand Value, collaborate, collaboration, Communication, Employees

{"title":"Collaboration along the Chain","post_url":"http:\/\/kennen.wordpress.com\/2008\/10\/19\/collaboration-along-the-chain\/","feed_url":"http:\/\/kennen.wordpress.com\/feed\/","author":"mybloglog5fc5ecd2787b58ac54b5","date":"2008-10-19 21:12:56","summary":"I revisited Michael Porter’s Value Chain recently. I am big fan of his model and have used it for several years.\tOne thing occurred to me: moving along the chain from left to right requires greater collaboration. Yes, there is collaboration and..."}

So I’m standing in front of my house this weekend, watching the kids scooter around, when we’re suddenly accosted by various people passing out flyers. One gentleman asked me if he can share some information about a local candidate. I...
Topics: Add new tag, Advertising, brand, Brand Value, branding, candidate, Communication, election, marketing, message, messaging, politics, Promotion Strategy

{"title":"Be Timely","post_url":"http:\/\/kennen.wordpress.com\/2008\/09\/28\/be-timely\/","feed_url":"http:\/\/kennen.wordpress.com\/feed\/","author":"mybloglog5fc5ecd2787b58ac54b5","date":"2008-09-28 19:54:00","summary":"So I’m standing in front of my house this weekend, watching the kids scooter around, when we’re suddenly accosted by various people passing out flyers. One gentleman asked me if he can share some information about a local candidate. I..."}

Proper messaging is a critical component for a company’s success. Organizations spend millions of dollars over months, or even years, getting their message to consumers just right. It is that important. But your investment in developing the...
Topics: Communication, Employees, message, messaging, staff

{"title":"From the Same Songbook","post_url":"http:\/\/kennen.wordpress.com\/2008\/09\/21\/from-the-same-songbook\/","feed_url":"http:\/\/kennen.wordpress.com\/feed\/","author":"mybloglog5fc5ecd2787b58ac54b5","date":"2008-09-21 20:39:41","summary":"Proper messaging is a critical component for a company’s success. Organizations spend millions of dollars over months, or even years, getting their message to consumers just right. It is that important. But your investment in developing the..."}

I’ve been seeing a number of different car commercials lately, but, other than the obvious, I’m not really sure what they’re selling. Some examples:GM, yet again, is offering employee pricing on its vehicles. This year, they attempt...
Topics: ads, Advertising, autos, Cars, Communication, marketing, message, promotion, Promotion Strategy, promotions, Sales, selling

{"title":"Not Sure What They Are Selling","post_url":"http:\/\/kennen.wordpress.com\/2008\/09\/16\/not-sure-what-they-are-selling\/","feed_url":"http:\/\/kennen.wordpress.com\/feed\/","author":"mybloglog5fc5ecd2787b58ac54b5","date":"2008-09-15 22:03:53","summary":"I’ve been seeing a number of different car commercials lately, but, other than the obvious, I’m not really sure what they’re selling. Some examples:GM, yet again, is offering employee pricing on its vehicles. This year, they attempt..."}