The New Economics of Advertising
Simplify the Technologies for the Buying and Selling of Advertising
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IBM patents TV remote that blogs, tweets - 83 days ago
Triangle Business Journal Want to let Twitter ville or the blogosphere know automatically what you are watching on TV? Researchers at IBM Corp. (NYSE: IBM) may have the answer for you. IBM, which employs about 10,500 in the Raleigh-Durham area, has...

Sara Krulwich/The New York Times Aaron Tveit, left, Alice Ripley and J. Robert Spencer in “Next to Normal,” the Tony-winning musical that was reimagined for Twitter and found an ardent fan base. By ANDREW ADAM NEWMAN Published: August 16, 2009 At a...

Emmys needs a new way to draw TV viewers; Can Twitter help? - 100 days ago
Protests prompt the academy to abandon plans to pre-tape some categories. By Matea Gold and Richard Verrier August 13, 2009 Forced to abandon its plan to truncate the presentation of some awards during the Emmys, the Academy of Television Arts &...

Advertising 101, Comparing Online, TV, Cable, Radio, Newspaper, Magazine, Billboards, and Twitter - 103 days ago
Q: I’m trying to decide between newspaper, magazine, billboards, online, radio, local cable… how do I evaluate different media opportunities? A: Every media form has different strengths and weaknesses. Some are better for long-term branding, some..

Social Maven Succumbs to the Dark-Side? (@Scobleizer) - 106 days ago
After 2 years of aggressive following strategy at Twitter (see Twitterholic history ) to entice 100,000 fans to return the follow, Robert Scoble, a self-made social maven in Silicon Valley has decided to drop all his followers. Has this nice guy turned...





























